Original
May 03, 2021
Russia

2021 Effie Awards Russia Winners Announced

MOSCOW -- On April 27, Effie Russia announced the winners of the 2021 season at the late night show-styled Award Ceremony.

Though last year was challenging for any marketer in the world, those from Russia appeared to find a new path and develop new advertising trends. This season, Effie Russia achieved flat growth compared to the previous season, with the success rate in the most trendy categories reaching 40%. The strong trend of this season is sustainable development, which is reflected in the Positive Change category being the most popular and the Grand Effie being awarded to a case from the Non-Profit category. 

In total, 123 winners were awarded in 53 categories: 26 Gold, 46 Silver and 51 Bronze, plus 1 Grand Prix.

A full list of the 2021 Effie Awards Russia winners can be viewed here

Companies taking the lead in this year’s competition were also awarded 2021 “Most Effective” titles, which have been awarded by Effie Russia each year since 2015. PepsiCo was named “Most Effective Marketer of the Year,” BBDO Moscow was named “Most Effective Agency of the Year,” and Rodnya Creative PR Studio was named “Most Effective Independent Agency of the Year.”

A recording of the celebration is available here

Partners of Effie Russia 2021:
Strategic partner — Lenta
General partner —TikTok For Business
Official partner — SBP
Event partner — SberMarketing
Partner – Instagram
Analytical partner — Breffi
Media Partner — Sostav

For more information, visit https://effie.ru/
Original May 03, 2021 Russia

2021 Effie Awards Russia Winners Announced

MOSCOW -- On April 27, Effie Russia announced the winners of the 2021 season at the late night show-styled Award Ceremony.

Though last year was challenging for any marketer in the world, those from Russia appeared to find a new path and develop new advertising trends. This season, Effie Russia achieved flat growth compared to the previous season, with the success rate in the most trendy categories reaching 40%. The strong trend of this season is sustainable development, which is reflected in the Positive Change category being the most popular and the Grand Effie being awarded to a case from the Non-Profit category. 

In total, 123 winners were awarded in 53 categories: 26 Gold, 46 Silver and 51 Bronze, plus 1 Grand Prix.

A full list of the 2021 Effie Awards Russia winners can be viewed here

Companies taking the lead in this year’s competition were also awarded 2021 “Most Effective” titles, which have been awarded by Effie Russia each year since 2015. PepsiCo was named “Most Effective Marketer of the Year,” BBDO Moscow was named “Most Effective Agency of the Year,” and Rodnya Creative PR Studio was named “Most Effective Independent Agency of the Year.”

A recording of the celebration is available here

Partners of Effie Russia 2021:
Strategic partner — Lenta
General partner —TikTok For Business
Official partner — SBP
Event partner — SberMarketing
Partner – Instagram
Analytical partner — Breffi
Media Partner — Sostav

For more information, visit https://effie.ru/