About Effie® Worldwide:
To lead, inspire and champion the practice and practitioners of marketing effectiveness globally through education and recognition.
About Effie Worldwide:
Effie Worldwide is a non-profit educational organization. Effie Worldwide exists to provide information regarding effectiveness and results in marketing. The Effie organization's main priority is to educate and share with the industry (and all interested parties) its wisdom and definition of effectiveness by spotlighting great ideas that work and encouraging thoughtful dialogue about the ever-changing world of marketing effectiveness. The Effie network has teamed up with some of the top research, data and media organizations worldwide to bring its audience the most relevant and first-class insights into effective marketing strategy.
Effie initiatives include: the Effie Awards honoring the most effective marketing efforts and teams in over fifty programs for more than fifty years; the Effie Index, ranking the most effective companies and brands globally; Effie's educational Initiatives at each stage of a marketer's career, including the Collegiate Effies, the Effie Academy Bootcamp - an intensive effectiveness training program for young professionals, the Effie Academy Learning Sessions for marketing professionals; Effie's Summit on the future of marketing effectiveness; Effie's Case Database showcasing thousands of effective companies, individuals and campaigns globally; video series and insight pieces; global conferences and more.
About the Effie Awards:
The Effie Awards honor ideas that work - the most effective marketing efforts and the effective teams creating marketing excellence.
The Effie Awards was founded in 1968 by the American Marketing Association, New York Chapter, Inc. as an awards program to honor the most effective advertising efforts in the United States.
Since 1968, winning an Effie has become a global symbol of achievement and the Effie organization has become a forum of learning through conferences, judging discussions and cases providing opportunities for insight into effective marketing.
Today, Effie honors the most significant achievement in marketing effectiveness: ideas that work, with more than 55 global, regional and national Effie programs. Winning cases represent the most effective marketing efforts of the year.
Known by advertisers and agencies globally as the pre-eminent award in the industry, the Effies recognize any and all forms of marketing that contribute to a brand’s success. Any marketing effort is eligible for an Effie, as long as results are proven. Any company can take the lead to enter any effective marketing effort that achieved impactful results for the business, organization, brand or cause - including efforts that achieved success through product innovation, ai, customer experience, performance marketing, vr, social, seo/sem, augmented reality, influencers, educational initiatives, mobile, digital, content marketing, influencers, commerce & shopper marketing, print, tv, radio, outdoor, guerrilla, package design, events, street teams, PR, paid or unpaid media, word of mouth, influencers, etc.
In July of 2008, the New York AMA assigned its rights to the Effie brand over to a new entity named Effie Worldwide, Inc., to strengthen its educational component and value to the industry. For more details, visit www.effie.org.
Effie Worldwide, Inc. issues refunds only when the submitting/ordering company has overpaid or been incorrectly charged.
Entrants: Please thoroughly review all the information regarding how to enter, eligibility, etc. for the Effie competition available in the Effie Awards Entry Kit. Entries that do not adhere to the requirements will be disqualified and fees will not be refunded. Effie Worldwide, Inc. reserves the right to refuse any entry at any time.
Companies ordering Effie materials or attending an Effie event: Please review the details on the order form or event attendee registration form before making a payment.
Companies ordering a Subscription to the Effie Case Database: Please review the details in the Subscription area before making a payment.
The following explains how we gather and use information you have given us. This policy may change over time. Any changes will be posted at this location and will be effective when posted. Your use of this site constitutes your acceptance of this policy.
Entries that become Finalists and Winners in the Effie Awards Competition will be showcased in various ways. Publication is at the sole discretion of the Effie Worldwide, Inc. Work submitted must be original and you must have secured rights to submit it.
Creative Materials & Case Summary:
The creative material and case summary you enter into the Effie Awards competition becomes the property of Effie Worldwide, Inc. and will not be returned.
By entering your work in the competition, Effie Worldwide, Inc. is automatically granted the right to make copies, reproduce and display the creative material & case summaries for education and publicity purposes such as but not limited to the Effie Worldwide, Inc. Journal, Website, Press Releases, Newsletters, Programming/Conferences, Effie Index and Awards Gala.
Creative material submitted to the Effie Awards includes your 4-minute video reel, all .jpg images and hard copy print examples. The case summary is your public summary of your case.
In addition to the above, the Effie Worldwide, Inc. offers entrants the opportunity to have their written case published on the Effie Worldwide, Inc. web site, partner web sites, and / or other publications as approved by the Effie Worldwide, Inc.
We respect that entries may have information deemed confidential.
Entrants can indicate in the online entry area of the Effie Awards competition whether or not they grant permission for their written case or an edited version to be published.
Entry to the Effie Awards Competition constitutes permission to be included in a data set for Effie Worldwide, Inc. purposes that do not breach confidentiality.
When you use the Effie Worldwide, Inc. web site, we collect and track personal information, either by asking you about yourself (such as your name, company or email) or by using data-tracing software that records your IP address. Your IP address helps diagnose problems with our server and tracks the use of sections of our site and demographic information that is not tied to your identity.
This site uses “cookies,” certain small pieces of information stored on your computer when you visit this site and sent back to this site when you visit again. Cookies give us information about how our site is used and what pages are visited. Cookies also enable you to instruct your computer to remember passwords. You have the option of setting your browser to reject cookies and still use the Effie Worldwide, Inc. web site; however, doing this could hinder the use of some features of our site.
Use of Information:
Our main use of your information is to improve our service to you. We use the statistical information to create a better site for the users. We also record information about some of your purchases so that you and the Effie Worldwide, Inc. can keep track of your orders and so that we will not ask you for information you have already given us. We also use the information you have provided to send you additional information about the Effie Worldwide, Inc.
When you pay to enter your case or order an event or Effie Awards item online, a third party must verify your credit card information. This third party is a secure, online credit card processing corporation which is authorized to process credit cards and who uses the data supplied solely to process your order.
When you buy something that will be shipped to you (Effie trophy, etc.), the shipper receives your contact information for the limited purpose of shipping.
Links to other web sites:
The Effie Worldwide, Inc. website contains links to other web sites. Effie Worldwide, Inc. is not responsible for the practices or content of these web sites. Please refer to these web sites for their policies.
If you have any questions about the practices of this site, or your dealing with this web site, you can contact us at firstname.lastname@example.org or call us at +1-212-913-9772 or +1-212-849-2756.