United States

Honoring the most effective marketing in the United States since 1968.

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    Announcing the 2020 Grand Effie Jury

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    2020 Effie US Winners & Finalists Announced

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    Download our latest Effie Report, in partnership with Ipsos

Announcing the 2020 Grand Effie Jury


This year’s Grand Effie Jury will be co-chaired by Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard and Andrea Diquez, CEO of Saatchi & Saatchi NY.  

A distinguished jury, comprised of leaders from DDB, Bacardi, FCB Global, Chobani and Snap, Inc., among others, will be joining Raja and Andrea for a virtual judging session, sponsored by YouTube, to determine the most effective in the 2020 Effie Awards U.S. competition.

There are 9 Grand Effie contenders this year.

The Grand Effie winner will be revealed during the show finale of our upcoming Ideas That Work: US Effie Summit & Awards Celebration, September 29 - October 1.

Read more >

Latest Effie Report Released by Effie U.S. & Ipsos Finds Disruption as Key Theme to Effective Campaigns


Our latest analysis, in partnership with Ipsos, found disruption as a key creative theme to effective campaigns among 2019 Effie U.S. winners.

The Report, which analyzed winning and non-winning Effie winners in the 2019 Effie Awards US competition, provides highlights, trends and practical examples of effective marketing best practices across Effie’s four-pillar framework:
1) Challenge, Content, Objectives
2) Insight & Strategic Idea
3) Bringing the Idea to Life
4) Results

This edition of the Effie Report covers themes ranging from effectiveness of long vs short-term communications, the efficacy of strategic research, the power of disruption in creativity, and brand purpose, among others.

Read the report >

2020 Effie US Winners & Finalists Announced


We are pleased to announce the winners of the 2020 competition - congratulations to all!
 
Award levels - Grand, Gold, Silver, and Bronze - will be revealed this Fall.  More information about the 2020 Effie Awards US Gala will be announced soon.
 
Read more >
View the full list >

Learn from Past Effie Winners

The Effie Case Database offers a collection of Ideas That Work®, featuring thousansd finalist and and winning case studies and creative reels, highlighting effective marketing communications strategies, ideas and results from around the world.

Learn more >
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