United States

Honoring the most effective marketing ideas in the United States since 1968.

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    “Fancy Like” Applebee’s wins the Grand Effie at the 2022 US Effie Awards

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    Check out photos from this year's Effie U.S. Gala >

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    Register now for our next virtual Effectiveness Bootcamp on July 12

Register Now for 2022 Effectiveness Bootcamps

We're accepting applications for the Effie Academy's 2022 Effectiveness Bootcamps.

The Bootcamp equips future marketing leaders with the fundamentals of achieving effective marketing through an immersive training program, access to world-class insights, one-on-one mentorship from our global network of industry leaders, and the opportunity to earn an Effie Marketing Effectiveness Certificate.

Upcoming Virtual Bootcamps:
Americas: July 12, 2022.    Learn more >
EMEA: September 6, 2022     Learn more >
Americas: November 29, 2022     Learn more >

Upcoming In-Person Bootcamp:
Americas: October 28     Learn more >

More about the Effie Academy >

Watch 'Minds Behind Effective Marketing,' in partnership with Valassis


We are excited to share 'Minds Behind Effective Marketing,' brought to you by our partners at Valassis.  The 4-part series features interviews, led by Valassis’ Jason Kaplan, with the creative and strategic minds behind some of your favorite Commerce & Shopper Effie Award-winning work.  We will not only take a look at what the teams behind the work did to achieve growth, but also how they did it.
 
Episode 1: The Hershey Company & TPN's 'Hershey Easter "Be So Eggstra" at Walmart'
Episode 2: IKEA U.S. & Wavemaker's 'It's Not A Catalog, Catalog'
Episode 3: Mars Petcare & BBDO New York for Pedigree Dentastix's 'SelfieSTIX: Making It Easier To Get Close-Ups With Your Dog'
Episode 4: Mondelēz International, 7-Eleven & Phoenix Creative Co.'s 'Nutter Butter at 7-Eleven'

Watch the Series >

Learn from Past Effie Winners in the Effie Case Database

The Effie Case Database offers a collection of Ideas That Work®, featuring thousansd finalist and and winning case studies and creative reels, highlighting effective marketing communications strategies, ideas and results from around the world.

Learn more >
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