Effie Collegiate

The program serves to educate and inspire tomorrow's marketers. 

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    2019 Subaru Brand Challenge

COMPETITION UPDATE

2019 Brand Challenge presented by Subaru

Effie United States and Subaru America, Inc. have recently announced their partnership on the 2019 Effie Collegiate Brand Challenge [view press release].

For the 2019 Subaru Brand Challenge, students must develop a non-traditional, integrated, multi-channel marketing campaign that reinvents the experience of buying a new car to meet the expectations and lifestyles of the Millennial/Gen Z audience.

Download Entry Materials>
Request Client Brief>


Be sure to subscribe to our email list to receive the latest competition updates. If you encounter issues with the "request client brief" link, please email collegiate@effie.org.
STEPS TO ENTER

2019 Subaru Brand Challenge

If you plan to enter this year's competition, please make us aware by completing these three steps:

1. Request the client brief, by reviewing and submitting this: Non-Disclosure Agreement>
2. Download & review the 2019 entry materials.
3. Complete the registration of intent: Professors | Students.
4. Submit your entry into the online portal. 
RESOURCES

2019 Resources for Entrants

Entry Companion Guide: Helpful tips from past Effie Collegiate judges for each of the four scoring sections.
Case Study Samples: Recent Effie Award-winning case studies.
Effie Collegiate on Youtube: Creative reels from past winners & runners-up. 
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