Effie Collegiate

The program serves to educate and inspire tomorrow's marketers. 
This competition gives participants a chance to create marketing communication cases that address real-world challenges for marketers.

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    IBM Brand Challenge: Semi-Finalists Announced

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    Pace Brand Challenge: Semi-Finalists Announced

2018 Call For Entries

The Effie Collegiate competition will not present brand challenges for the 2018 spring semester.  The Effie team knows that this is disappointing news and is looking forward to returning in 2019. 

Please signup to our email list to receive details on the next competition cycle. Thank you for your continued support, we look forward to your participation.
2017 Collegiate Effie Winners

IBM Brand Challenge

The challenge was to develop a non-traditional integrated marketing campaign focusing on IBM Watson®, to help make a younger generation of consumers aware of the IBM® brand, and Watson's cognitive capabilities - and maybe even help them find surprising ways to incorporate cognitive computing technologies into their daily lives. Congrats to this year's winners:

1st Place: "Watson Life"
Brigham Young University
Timmy Bates, Jordan Larsen, Lizzi Perkins, David Shum

2nd Place: "IBM Watson: Make Fun Yours"
Columbia College Chicago
Charlie Connelly, Jaime Davalos, Elizabeth Kaplan, Kendall McDermott
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2017 Collegiate Effie Winners

Pace Brand Challenge

The Pace Brand Challenge invited students to develop an integrated, multi-channel marketing campaign designed to encourage the target audience to try Pace and define the brand as the salsa of choice for Taco Night. Five impressive semi-finalists were narrowed down to two finalists and an honorable mention. Congratulations:

1st Place: "Taco The Town"
Northwestern University
Ben Hwang, Zaayer Merchant, Isabel Ngan

2nd Place: "Taco-bout Family Night"
Iowa State University
Michael Englund, Toni Ugolini, Madison Ott

Honorable Mention: "Pace Yourself"
North Park University
Mark Baumer, Hunter Landry, Kelsey Stevens
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2016 Collegiate Effie Winners

V8+Energy Brand Challenge

The V8®  brand challenged students to create a multi-channel effort to promote their V8®+Energy drink line. We received a lot of very impressive work this year, which was narrowed down to two finalists and an honorable mention. Congratulations:

1st Place: "Outlast Your Kid"
Columbia College Chicago
Jeremiah Baffour-Osei, Marquis Burch, Celina Falcon & Taylor Perry
2nd Place: "The Energy Drink for
Grown Ups"

Kent State University
Ellie Schering, Matthew Varga
& Emily Wahl

Honorable Mention: "Little Thrills"
DePaul University
Vince Klain, Felipe Martinez, Simone Parker & Thao Ton

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2016 Collegiate Effie Winners

Kleenex® Brand Challenge

The Kleenex®  brand asked students to develop an integrated marketing campaign focusing on the Kleenex PerfectFit variant to help evolve the Kleenex®  brand to a Gesture of Care. Congrats to this year's finalists:

1st Place: "When You Need It."
Ringling College of Art and Design
Cindy Almonte and Tyler Shea
2nd Place: "We're Gonna Need More Kleenex"
VCU Brandcenter
Steven Ebert, Michelle Spigner & Anne Marie Wonder
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2015 Collegiate Effie Winners

Target Brand Challenge

Congrats to this year's Collegiate Effie Winners:

1st Place: "Roommate MashUP"
Ringling College of Art + Design

 2nd Place: "Target University"

"Cracking College," another submission from Ringling College of Art + Design, was recognized with Honorable Mention.  


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2014 Collegiate Effie Winners

MINI USA Brand Challenge

Congratulations to the 2014 Collegiate Effie Winners of the MINI USA Brand Challenge:  

1st Place: "The MINI mile."
Brigham Young University (BYU adlab)

2nd Place:  "MINI it."
Fashion Institute of Technology
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2014 Collegiate Effie Winners

U by Kotex® Brand Challenge

Congratulations to the 2014 Collegiate Effie Winners of the MINI USA Brand Challenge:  

First Place, "Take Charge"  
Liberty University

Second Place,  "U Protects Me," Concordia University, St. Paul 

An Honorable Mention was also awarded to DePaul University for "Under Preservation International."
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View 2017 Competition Details

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