Shopper Marketing

Call for Entries is now closed for the 2019 Shopper Marketing Effie Awards competition. All the best to this year’s entrants. 

The first round of judging has begun and finalists will be determined in February 2019.
 
This year's winners will be celebrated at the 2019 Path to Purchase Summit on May 16, 2019 in Fort Lauderdale, FL.
 
Did your work run globally?  The 2019 Global Effie Awards is accepting entries through January 23, 2019.  Learn more > 

Effie Worldwide, in partnership with the Institute of Communication Agencies (ICA), is pleased to announce the launch of Effie Canada. 

The CASSIES Awards, which have honored marketing ROI in Canada since 1993, are joining the global Effie Awards network to become Effie Canada.  The transformation of the CASSIES into Effie Canada is being led by the ICA to better put Canadian marketing effectiveness on the global stage.  This move will allow Effie to root more deeply in Canada and expand its reach to more marketers in the region.

Effie Worldwide’s North American program will merge with the CASSIES, creating Effie Canada and Effie United States, and will kick off during the 2019 call for entries cycle, launching Fall 2018. 

Read more >

Winners of the 2018 North American Shopper Marketing Effie Awards were celebrated at the Path to Purchase Institute's P2PSummit on Marh 13, 2018.

Mondelēz, Kimberly-Clark and Unilever were among the most effective marketers at the 2018 North American Shopper Marketing Effie Awards, which were awarded tonight at the Path to Purchase Institute's Shopper Marketing Celebration.  Geometry Global won a total of 10 Shopper Marketing Effies, by far the most of any agency in this year's competition. 

Shopper Marketing Effie Awards honor the most effective integrated campaigns designed to engage the shopper and guide the purchase process. Shopper Marketing Effie case studies are scored and debated over two rounds of judging and must have the insight, creativity and results to earn an Effie Award.

Read More >

Download the full list of winners >