5 for 50

Honoring the most effective marketing over the last 50 years and how it will shape our future.

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CALL FOR ENTRY: 5 FOR 50


Effie is celebrating its 50th Anniversary as the leading global authority on marketing effectiveness.  As part of Effie’s celebration of effectiveness in our industry, a special award, 5 for 50, will be given to the five most enduringly effective and inspirational brands globally.

The 5 for 50 award represents the pinnacle of sustained brand success – the brands that have led the industry and inspire us all.

Effie believes effectiveness is dynamic and ever-evolving.  The winners of this global award will need to have demonstrated that they most effectively adapted, stayed relevant, and sustained business success over a period of time.

Brands that have experienced enduring success and have won more than one Effie Award over more than one year are eligible to enter. 

Entry Deadlines:  6 February - 13 February 2019

ENTER NOW