Effie Collegiate

The program serves to educate and inspire tomorrow's marketers. 

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    2019 Subaru Brand Challenge

2019 Brand Challenge presented by Subaru

Effie United States and Subaru America, Inc. have recently announced their partnership on the 2019 Effie Collegiate Brand Challenge [view press release].

For the 2019 Subaru Brand Challenge, students must develop a non-traditional, integrated, multi-channel marketing campaign that reinvents the experience of buying a new car to meet the expectations and lifestyles of the Millennial/Gen Z audience.

Download Entry Materials>
Request Client Brief>


Be sure to subscribe to our email list to receive the latest competition updates. If you encounter issues with the "request client brief" link, please email collegiate@effie.org.

2019 Subaru Brand Challenge

If you plan to enter this year's competition, please make us aware by completing these three steps:

1. Request the client brief, by reviewing and submitting this: Non-Disclosure Agreement>
2. Download & review the 2019 entry materials.
3. Complete the registration of intent: Professors | Students.
4. Submit your entry into the online portal. 

2019 Resources for Entrants

Entry Companion Guide: Helpful tips from past Effie Collegiate judges for each of the four scoring sections.

Case Study Samples: Recent Effie Award-winning case studies.

Effie Collegiate on Youtube: Creative reels from past winners & runners-up. 
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Download Entry Materials

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2016 Effie Collegiate Finalists
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