Global Best of the Best

April 14, 2020

Following many lengthy and in-depth conversations with members of our global Effie community, we have made the decision to postpone the inaugural Global Best of the Best Effie Awards competition until 2021. 
 
Because of the COVID-19 pandemic, our industry’s priorities are rightly shifting to essential business, which impacts the timing of this new global initiative. The Global Best of the Best Effie program will pause until 2021, and entries already submitted this year will roll over to next year’s program.
 
We will, however, continue to celebrate the most effective marketing from around the globe and share important learnings through new content initiatives.
 
Traci Alford, Global President & CEO of Effie Worldwide, said, “Our top priority right now is to protect the health and wellbeing of our teams, families and communities. The Global Best of the Best Effies will go ahead when the time is right and we emerge on the other side of this crisis."  She continues, “Effectiveness matters now more than ever.  As an educational non-profit, we are accelerating our online learning initiatives and working with our Effie Awards partners around the world to adapt our 2020 programming to continue to be a resource for marketeers during these challenging times.”

Our full statement on the updates to this year’s Effie programs as a result of the impact of COVID-19 can be found here.

If you have any questions, please contact us at global@effie.org.