2020 Effie United States Winners & Finalists


Effie Awards U.S. recognizes and celebrates the most effective marketing efforts of the year.

After two rounds of judging, those selected as Effie finalists and winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to prove it worked.  All of this year’s winners and finalists will receive points towards their rankings in next year’s Global Effie Index, the annual worldwide ranking of marketing effectiveness for agencies, advertisers, and brands. 

Award levels – grand, gold, silver, and bronze – will be revealed at the 51st annual awards celebration in October 2020.  More information coming soon.  

Congratulations to all of this year’s winners and finalists.

MEDIA INQUIRIES

Contact info@effie.org.

product & services
categories

Agricultural, Industrial & Building

Automotive - Vehicles

Beauty & Fashion

Beverages - Alcohol

Beverages - Non-Alcohol

Culture & The Arts

Electronics

Entertainment & Sports

Finance

Fitness & Wellness

Food

Government, Institutional & Recruitment

Household Supplies & Services

Insurance

Internet & Telecom

Media & Entertainment Companies

New Product or Service

Office & Delivery

Personal Care

Pet Care

Restaurants

Retail

Snacks & Desserts

Software & Apps

Transportation

Travel & Tourism

specialty
categories

Commerce & Shopper

Commerce & Shopper: Brand Experience

Commerce & Shopper: Challenger Brand Solutions

Commerce & Shopper: Data-Driven

Commerce & Shopper: E-Commerce

Commerce & Shopper: Multi-Retailer Program

Commerce & Shopper: Omni-Channel Shopper Solution

Commerce & Shopper: Seasonal/Event

Commerce & Shopper: Single-Retailer Program- Mass Merchants

Commerce & Shopper: Single-Retailer Program- Other

Health

Disease Awareness & Education: Non-Profit

Disease Awareness & Education: Pharma/Corporate

Healthcare - OTC

Healthcare Services

Media

Data-Driven

Media Content Partnerships

Media Idea

Media Innovation - Emerging & New Channels

Media Innovation - Existing Channels

Positive Change

Positive Change - Environmental: Non-Profit

Positive Change - Social Good: Brands

Positive Change - Social Good: Non-Profit

Specialty

Brand Experience: AR/VR/Digital

Brand Experience: Live

Brand Experience: Live + AR/VR/Digital

Branded Content & Entertainment

Branded Integration & Entertainment Partnerships

Business-to-Business - Products

Business-to-Business - Services

Carpe Diem - Products

Carpe Diem - Services

Corporate Reputation

David vs. Goliath

Engaged Community

Marketing Disruptors

Multicultural - Products

Multicultural - Services

Renaissance

Seasonal Marketing- Products

Seasonal Marketing- Services

Small Budgets - Non-Profit

Small Budgets - Products

Small Budgets - Services

Sustained Success - Non-Profit

Sustained Success - Products

Sustained Success - Services

Topical Marketing

Youth Marketing

United States

2020 Winner Showcase


Effie Awards U.S. recognizes and celebrates the most effective marketing efforts of the year.

After two rounds of judging, those selected as Effie finalists and winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to prove it worked.  All of this year’s winners and finalists will receive points towards their rankings in next year’s Global Effie Index, the annual worldwide ranking of marketing effectiveness for agencies, advertisers, and brands. 

Award levels – grand, gold, silver, and bronze – will be revealed at the 51st annual awards celebration in October 2020.  More information coming soon.  

Congratulations to all of this year’s winners and finalists.

product & services
categories

Agricultural, Industrial & Building

United Rentals
Winner
American Egg Board
Finalist

Automotive - Vehicles

Chevrolet
Finalist
Kia Motors America
Finalist
Lincoln
Finalist
Volkswagen USA
Finalist

Beauty & Fashion

Reebok
Finalist

Beverages - Alcohol

AB InBev
Winner
Crown Royal Whisky
Winner
Corona Extra
Finalist

Beverages - Non-Alcohol

Dr Pepper
Winner
Pepsi
Winner
Dunkin'
Finalist
Essentia Water
Finalist

Culture & The Arts

Christie's
Winner

Electronics

Chromebook
Winner
Microsoft
Winner
Panasonic TOUGHBOOK
Finalist

Entertainment & Sports

National Football League
Finalist
Snickers
Finalist

Finance

Ally Financial
Winner
Nuveen
Winner
Marcus by Goldman Sachs
Finalist
TurboTax
Finalist

Fitness & Wellness

American Greetings
Winner
Neuriva
Winner
Peloton
Finalist

Food

Frank's RedHot
Finalist
Heinz Ketchup
Finalist
Kerrygold
Finalist
Philadelphia Cream Cheese
Finalist

Government, Institutional & Recruitment

Energy Upgrade California
Winner
Lockheed Martin
Winner
Yes on 3 Coalition
Winner
JAMRS
Finalist
Omaha Public Power District
Finalist
U.S. Army
Finalist

Home Furnishings & Appliances

Café
Finalist

Household Supplies & Services

Lysol
Winner
TaskRabbit
Finalist

Insurance

Progressive
Winner
State Farm
Finalist

Internet & Telecom

Verizon
Winner
Cricket Wireless
Finalist

Leisure & Lifestyle

Nike
Winner

Media & Entertainment Companies

Hulu
Winner
The New York Times
Winner
Samsung Mobile
Finalist
Vimeo
Finalist

New Product or Service

Street Grace
Winner

Office & Delivery

United States Postal Service
Winner
United States Postal Service
Finalist

Personal Care

Procter & Gamble
Winner
Gillette
Finalist
Olay
Finalist

Pet Care

Pedigree Dentastix
Finalist

Professional Services

Kelly
Winner

Restaurants

Burger King
Winner
Chipotle
Winner
KFC
Winner
Burger King
Finalist
Chick-fil-A
Finalist

Retail

Ulta Beauty
Winner
Macy's
Finalist

Snacks & Desserts

Cheez-It
Winner
Fiber One
Winner
Reese's
Winner
Twizzlers
Winner
Cheez-It Snap'd
Finalist
DOVE® Chocolate
Finalist

Software & Apps

IBM
Winner

Transportation

Aeromexico
Winner
JetBlue Airways
Winner
Amtrak
Finalist

Travel & Tourism

Black & Abroad
Winner
Hilton
Winner
Four Seasons
Finalist

specialty
categories

Commerce & Shopper

Commerce & Shopper: Brand Experience

Bud Light
Winner
Goodyear
Winner
IKEA
Winner
Windex
Winner
CVS
Finalist

Commerce & Shopper: Category/Aisle Evolution

Goodyear
Winner

Commerce & Shopper: Challenger Brand Solutions

SunGold Kiwifruit
Winner
Devour
Finalist
Dunkin'
Finalist

Commerce & Shopper: Data-Driven

Alaska Airlines
Winner

Commerce & Shopper: E-Commerce

Alaska Airlines
Winner
Burger King
Winner
Pizza Hut
Finalist

Commerce & Shopper: Multi-Retailer Program

Suave Professionals for Natural Hair
Finalist

Commerce & Shopper: New Product/Service Introduction

Dunkin'
Winner
Café
Finalist

Commerce & Shopper: Omni-Channel Shopper Solution

Burger King
Winner
Diageo
Winner
Diageo Spirits
Winner
Pampers Cruisers 360 Fit
Winner
TRISCUIT Crackers
Finalist
Unilever Personal Care
Finalist

Commerce & Shopper: Seasonal/Event

Diageo Dark Spirits Portfolio
Winner
Diageo Spirits
Winner
Hershey's
Winner
Coca-Cola
Finalist
Kibbles 'N Bits, Rachael Ray Nutrish & Nature's Recipe
Finalist
Pepsi
Finalist

Commerce & Shopper: Single-Retailer Program- Mass Merchants

Pedigree Dentastix
Winner
Kraft Heinz, General Mills and PepsiCo
Finalist
MillerCoors
Finalist
TRISCUIT Crackers
Finalist

Commerce & Shopper: Single-Retailer Program- Other

Nutter Butter
Winner
Snickers
Winner

Commerce & Shopper: Single-Retailer Program- Supermarkets

Hershey's
Winner
OREO Cookies
Finalist
Health

Disease Awareness & Education: Charitable/Research Funding

The WoManikin
Winner

Disease Awareness & Education: Non-Profit

Allegheny Health Network
Winner
truth
Winner
U.S. Centers for Disease Control and Prevention
Winner
The Real Cost
Finalist

Disease Awareness & Education: Pharma/Corporate

Planned Parenthood
Winner
Novartis IH&D
Finalist

Healthcare - OTC

CVS Health
Winner
Pronamel
Winner
Claritin
Finalist
Enfamil
Finalist
NoDoz
Finalist

Healthcare - Rx - Devices

Dexcom
Finalist

Healthcare Services

Allegheny Health Network
Winner
Allegheny Health Network
Finalist
Blue Cross Blue Shield of Massachusetts
Finalist
Bright Health
Finalist
Highmark Blue Cross Blue Shield Delaware
Finalist
Pearle Vision
Finalist
UCare
Finalist
Media

Data-Driven

Marzetti Veggie Dips
Finalist
Xeomin
Finalist

Media Content Partnerships

Dove
Winner
Nuveen
Finalist
Samsung Galaxy S10
Finalist
Verizon
Finalist
Ziploc
Finalist

Media Idea

Burger King
Winner
IKEA
Winner
Southern Poverty Law Center
Winner
IBM
Finalist
Kerrygold
Finalist

Media Innovation - Emerging & New Channels

Glade
Winner
Tennessee Department for Tourism Development
Winner
Skittles
Finalist

Media Innovation - Existing Channels

Southern Poverty Law Center
Winner
Street Grace
Winner
Wendy's
Winner
Burger King
Finalist
Positive Change

Positive Change - Environmental: Non-Profit

Energy Upgrade California
Winner

Positive Change - Social Good: Brands

Black & Abroad
Winner
Microsoft
Winner
Game of Thrones
Finalist
Gillette
Finalist
United States Postal Service
Finalist
Visa
Finalist

Positive Change - Social Good: Non-Profit

Brady Campaign
Winner
Sandy Hook Promise
Winner
Street Grace
Winner
Street Grace
Winner
Yes on 3 Coalition
Winner
Change The Ref
Finalist
Goodwill Industries International
Finalist
March For Our Lives
Finalist
The National Center for Missing and Exploited Children
Finalist
Specialty

Brand Experience: AR/VR/Digital

U.S. Army
Winner
Baskin-Robbins
Finalist

Brand Experience: Live

Game of Thrones
Winner
Lockheed Martin
Winner
Mastercard
Winner
Street Grace
Winner
AB InBev
Finalist
Skittles
Finalist

Brand Experience: Live + AR/VR/Digital

John F. Kennedy Presidential Library & Museum
Winner
Lysol
Winner
Pedigree Dentastix
Winner
Wendy's
Winner

Branded Content & Entertainment

Kerrygold
Finalist
Paramount Rocketman
Finalist
Pearle Vision
Finalist
Ziploc
Finalist

Branded Integration & Entertainment Partnerships

Autism Speaks
Winner
Coca-Cola
Winner
Baskin-Robbins
Finalist
IBM
Finalist
McDonald's Happy Meal
Finalist
Samsung
Finalist
The Real Cost
Finalist
Verizon
Finalist

Business-to-Business - Products

Eaton Power Quality
Winner
Mastercard
Finalist

Business-to-Business - Services

Bulwark FR
Winner
IBM
Winner
SAP
Winner

Carpe Diem - Products

Gillette
Winner
Philadelphia Cream Cheese
Winner
French's
Finalist
Microsoft
Finalist
Wendy's
Finalist
Wendy's
Finalist
Wrangler
Finalist

Carpe Diem - Services

Change The Ref
Winner
March For Our Lives
Winner
Ally Financial
Finalist
SAP
Finalist

Corporate Reputation

Volkswagen USA
Winner
Chevron
Finalist
SAP
Finalist

David vs. Goliath

Ally Financial
Winner
Indian Motorcycle
Winner
Tennessee Department for Tourism Development
Winner
American Family Insurance
Finalist
BECU
Finalist
Mint Mobile
Finalist

Engaged Community

Allegheny Health Network
Winner
Burger King
Winner
Mastercard
Winner
Wendy's
Winner
Havana Club
Finalist
Lysol
Finalist

Marketing Disruptors

Energy Upgrade California
Winner
Hulu
Winner
Ally Financial
Finalist
American Greetings
Finalist
Extra Refreshers
Finalist

Marketing Innovation Solutions

Burger King
Winner

Multicultural - Products

Pepsi Co.
Finalist

Multicultural - Services

Aeromexico
Winner
Black & Abroad
Winner
NBCU Telemundo Sports
Winner
Southern Poverty Law Center
Winner
Susan G. Komen
Winner
Sprint
Finalist
State Farm
Finalist

Renaissance

Extra Gum
Finalist
OREO
Finalist
The University of Minnesota
Finalist

Seasonal Marketing- Products

Microsoft
Winner
Reese's
Winner
American Greetings
Finalist
Hershey's
Finalist
McDonald's
Finalist
Miller High Life
Finalist
Pepsi
Finalist
Rice Krispies Treats
Finalist
Walgreens
Finalist

Seasonal Marketing- Services

Sandy Hook Promise
Winner
National Football League
Finalist
Open Table
Finalist
truth
Finalist
United States Postal Service
Finalist

Small Budgets - Non-Profit

Change The Ref
Winner
March For Our Lives
Winner
Sandy Hook Promise
Winner
Street Grace
Winner
Street Grace
Winner
Yes on 3 Coalition
Winner
American Student Assistance (ASA)
Finalist
The WoManikin
Finalist

Small Budgets - Products

Burger King
Winner
Glade
Winner

Small Budgets - Services

Aeromexico
Winner

Sustained Success - Non-Profit

Dallas Pets Alive
Winner
U.S. Centers for Disease Control and Prevention
Winner

Sustained Success - Products

Diet Dr Pepper
Winner
Extra Gum
Winner
Seventh Generation
Winner
Subaru of America
Winner
StarKist®
Finalist

Sustained Success - Services

Farmers Insurance
Winner
Pearle Vision
Winner
Pure Michigan
Winner
Belize Tourism Board
Finalist
Royal Caribbean
Finalist

Topical Marketing

Black & Abroad
Winner
Chobani
Winner
March For Our Lives
Winner
Mastercard
Winner
Kraft
Finalist
OREO
Finalist
Pepsi
Finalist

Youth Marketing

The Real Cost
Winner
U.S. Army
Winner
Bomb Pop
Finalist
Burger King
Finalist
KFC
Finalist
The Real Cost
Finalist