2020 Effie United States Winners & Finalists


Effie Awards U.S. recognizes and celebrates the most effective marketing efforts of the year.

After two rounds of judging, those selected as Effie finalists and winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to prove it worked.  All of this year’s winners and finalists will receive points towards their rankings in next year’s Global Effie Index, the annual worldwide ranking of marketing effectiveness for agencies, advertisers, and brands. 

Award levels – Gold, Silver, Bronze – were announced as part of the Effie Awards United States program’s first-ever virtual Awards Gala & Summit held on September 29th through October 1st from 5pm-7pm (Eastern Time). Recordings of panel discussions and interviews from the event are available here.

Congratulations to all of this year’s winners and finalists.

product & services
categories

Agricultural, Industrial & Building

Automotive - Vehicles

Beauty & Fashion

Beverages - Alcohol

Beverages - Non-Alcohol

Culture & The Arts

Electronics

Entertainment & Sports

Finance

Fitness & Wellness

Food

Government, Institutional & Recruitment

Household Supplies & Services

Insurance

Internet & Telecom

Media & Entertainment Companies

New Product or Service

Office & Delivery

Personal Care

Pet Care

Restaurants

Retail

Snacks & Desserts

Software & Apps

Transportation

Travel & Tourism

specialty
categories

Commerce & Shopper

Commerce & Shopper: Brand Experience

Commerce & Shopper: Challenger Brand Solutions

Commerce & Shopper: Data-Driven

Commerce & Shopper: E-Commerce

Commerce & Shopper: Multi-Retailer Program

Commerce & Shopper: Omni-Channel Shopper Solution

Commerce & Shopper: Seasonal/Event

Commerce & Shopper: Single-Retailer Program- Mass Merchants

Commerce & Shopper: Single-Retailer Program- Other

Health

Disease Awareness & Education: Non-Profit

Disease Awareness & Education: Pharma/Corporate

Healthcare - OTC

Healthcare Services

Media

Data-Driven

Media Content Partnerships

Media Idea

Media Innovation - Emerging & New Channels

Media Innovation - Existing Channels

Positive Change

Positive Change - Environmental: Non-Profit

Positive Change - Social Good: Brands

Positive Change - Social Good: Non-Profit

Specialty

Brand Experience: AR/VR/Digital

Brand Experience: Live

Brand Experience: Live + AR/VR/Digital

Branded Content & Entertainment

Branded Integration & Entertainment Partnerships

Business-to-Business - Products

Business-to-Business - Services

Carpe Diem - Products

Carpe Diem - Services

Corporate Reputation

David vs. Goliath

Engaged Community

Marketing Disruptors

Multicultural - Products

Multicultural - Services

Renaissance

Seasonal Marketing- Products

Seasonal Marketing- Services

Small Budgets - Non-Profit

Small Budgets - Products

Small Budgets - Services

Sustained Success - Non-Profit

Sustained Success - Products

Sustained Success - Services

Topical Marketing

Youth Marketing

United States

2020 Winner Showcase


Effie Awards U.S. recognizes and celebrates the most effective marketing efforts of the year.

After two rounds of judging, those selected as Effie finalists and winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to prove it worked.  All of this year’s winners and finalists will receive points towards their rankings in next year’s Global Effie Index, the annual worldwide ranking of marketing effectiveness for agencies, advertisers, and brands. 

Award levels – Gold, Silver, Bronze – were announced as part of the Effie Awards United States program’s first-ever virtual Awards Gala & Summit held on September 29th through October 1st from 5pm-7pm (Eastern Time). Recordings of panel discussions and interviews from the event are available here.

Congratulations to all of this year’s winners and finalists.

product & services
categories

Agricultural, Industrial & Building

United Rentals
Silver
American Egg Board
Finalist

Automotive - Vehicles

Chevrolet
Finalist
Kia Motors America
Finalist
Lincoln
Finalist
Volkswagen USA
Finalist

Beauty & Fashion

Reebok
Finalist

Beverages - Alcohol

Crown Royal Whisky
Silver
AB InBev
Bronze
Corona Extra
Finalist

Beverages - Non-Alcohol

Dr Pepper
Gold
Pepsi
Silver
Dunkin'
Finalist
Essentia Water
Finalist

Culture & The Arts

Christie's
Bronze

Electronics

Microsoft
Gold
Chromebook
Silver
Panasonic TOUGHBOOK
Finalist

Entertainment & Sports

National Football League
Finalist
Snickers
Finalist

Finance

Ally Financial
Bronze
Nuveen
Bronze
Marcus by Goldman Sachs
Finalist
TurboTax
Finalist

Fitness & Wellness

American Greetings
Bronze
Neuriva
Bronze
Peloton
Finalist

Food

Frank's RedHot
Finalist
Heinz Ketchup
Finalist
Kerrygold
Finalist
Philadelphia Cream Cheese
Finalist

Government, Institutional & Recruitment

Yes on 3 Coalition
Gold
Lockheed Martin
Silver
Energy Upgrade California
Bronze
JAMRS
Finalist
Omaha Public Power District
Finalist
U.S. Army
Finalist

Home Furnishings & Appliances

Café
Finalist

Household Supplies & Services

Lysol
Silver
TaskRabbit
Finalist

Insurance

Progressive
Bronze
State Farm
Finalist

Internet & Telecom

Verizon
Bronze
Cricket Wireless
Finalist

Leisure & Lifestyle

Nike
Gold

Media & Entertainment Companies

The New York Times
Gold
Hulu
Silver
Samsung Mobile
Finalist
Vimeo
Finalist

New Product or Service

Street Grace
Gold

Office & Delivery

United States Postal Service
Bronze
United States Postal Service
Finalist

Personal Care

Old Spice
Silver
Gillette
Finalist
Olay
Finalist

Pet Care

Pedigree Dentastix
Finalist

Professional Services

Kelly
Silver

Restaurants

Burger King
Silver
Chipotle
Bronze
KFC
Bronze
Burger King
Finalist
Chick-fil-A
Finalist

Retail

Ulta Beauty
Bronze
Macy's
Finalist

Snacks & Desserts

Cheez-It
Silver
Fiber One
Bronze
Reese's
Bronze
Twizzlers
Bronze
Cheez-It Snap'd
Finalist
DOVE® Chocolate
Finalist

Software & Apps

IBM
Bronze

Transportation

Aeromexico
Gold
JetBlue Airways
Silver
Amtrak
Finalist

Travel & Tourism

Black & Abroad
Silver
Hilton
Bronze
Four Seasons
Finalist

specialty
categories

Commerce & Shopper

Commerce & Shopper: Brand Experience

Goodyear
Gold
IKEA
Gold
Bud Light
Bronze
Windex
Bronze
CVS
Finalist

Commerce & Shopper: Category/Aisle Evolution

Goodyear
Bronze

Commerce & Shopper: Challenger Brand Solutions

SunGold Kiwifruit
Bronze
Devour
Finalist
Dunkin'
Finalist

Commerce & Shopper: Data-Driven

Alaska Airlines
Bronze

Commerce & Shopper: E-Commerce

Burger King
Gold
Alaska Airlines
Bronze
Pizza Hut
Finalist

Commerce & Shopper: Multi-Retailer Program

Suave Professionals for Natural Hair
Finalist

Commerce & Shopper: New Product/Service Introduction

Dunkin'
Bronze
Café
Finalist

Commerce & Shopper: Omni-Channel Shopper Solution

Burger King
Grand
Diageo Spirits
Gold
Pampers Cruisers 360 Fit
Silver
Diageo
Bronze
TRISCUIT Crackers
Finalist
Unilever Personal Care
Finalist

Commerce & Shopper: Seasonal/Event

Diageo Dark Spirits Portfolio
Gold
Diageo Spirits
Bronze
Hershey's
Bronze
Coca-Cola
Finalist
Kibbles 'N Bits, Rachael Ray Nutrish & Nature's Recipe
Finalist
Pepsi
Finalist

Commerce & Shopper: Single-Retailer Program- Mass Merchants

Pedigree Dentastix
Silver
Kraft Heinz, General Mills and PepsiCo
Finalist
MillerCoors
Finalist
TRISCUIT Crackers
Finalist

Commerce & Shopper: Single-Retailer Program- Other

Nutter Butter
Bronze
Snickers
Bronze

Commerce & Shopper: Single-Retailer Program- Supermarkets

Hershey's
Bronze
OREO Cookies
Finalist
Health

Disease Awareness & Education: Charitable/Research Funding

The WoManikin
Gold

Disease Awareness & Education: Non-Profit

Allegheny Health Network
Gold
truth
Silver
U.S. Centers for Disease Control and Prevention
Bronze
The Real Cost
Finalist

Disease Awareness & Education: Pharma/Corporate

Planned Parenthood
Bronze
Novartis IH&D
Finalist

Healthcare - OTC

CVS Health
Bronze
Pronamel
Bronze
Claritin
Finalist
Enfamil
Finalist
NoDoz
Finalist

Healthcare - Rx - Devices

Dexcom
Finalist

Healthcare Services

Allegheny Health Network
Silver
Allegheny Health Network
Finalist
Blue Cross Blue Shield of Massachusetts
Finalist
Bright Health
Finalist
Highmark Blue Cross Blue Shield Delaware
Finalist
Pearle Vision
Finalist
UCare
Finalist
Media

Data-Driven

Marzetti Veggie Dips
Finalist
Xeomin
Finalist

Media Content Partnerships

Dove
Gold
Nuveen
Finalist
Samsung Galaxy S10
Finalist
Verizon
Finalist
Ziploc
Finalist

Media Idea

Burger King
Silver
Southern Poverty Law Center
Silver
IKEA
Bronze
IBM
Finalist
Kerrygold
Finalist

Media Innovation - Emerging & New Channels

Glade
Gold
Tennessee Department of Tourist Development
Bronze
Skittles
Finalist

Media Innovation - Existing Channels

Street Grace
Gold
Southern Poverty Law Center
Bronze
Wendy's
Bronze
Burger King
Finalist
Positive Change

Positive Change - Environmental: Non-Profit

Energy Upgrade California
Bronze

Positive Change - Social Good: Brands

Black & Abroad
Gold
Microsoft
Gold
Game of Thrones
Finalist
Gillette
Finalist
United States Postal Service
Finalist
Visa
Finalist

Positive Change - Social Good: Non-Profit

Street Grace
Gold
Yes on 3 Coalition
Gold
Sandy Hook Promise
Silver
Brady Campaign
Bronze
Street Grace
Bronze
Change The Ref
Finalist
Goodwill Industries International
Finalist
March For Our Lives
Finalist
The National Center for Missing and Exploited Children
Finalist
Specialty

Brand Experience: AR/VR/Digital

U.S. Army
Bronze
Baskin-Robbins
Finalist

Brand Experience: Live

Street Grace
Gold
Game of Thrones
Silver
Lockheed Martin
Silver
Mastercard
Bronze
AB InBev
Finalist
Skittles
Finalist

Brand Experience: Live + AR/VR/Digital

Lysol
Gold
John F. Kennedy Presidential Library & Museum
Silver
Pedigree Dentastix
Silver
Wendy's
Silver

Branded Content & Entertainment

Kerrygold
Finalist
Paramount Rocketman
Finalist
Pearle Vision
Finalist
Ziploc
Finalist

Branded Integration & Entertainment Partnerships

Coca-Cola
Gold
Autism Speaks
Silver
Baskin-Robbins
Finalist
IBM
Finalist
McDonald's Happy Meal
Finalist
Samsung
Finalist
The Real Cost
Finalist
Verizon
Finalist

Business-to-Business - Products

Eaton Power Quality
Bronze
Mastercard
Finalist

Business-to-Business - Services

IBM
Silver
Bulwark FR
Bronze
SAP
Bronze

Carpe Diem - Products

Gillette
Silver
Philadelphia Cream Cheese
Bronze
French's
Finalist
Microsoft
Finalist
Wendy's
Finalist
Wendy's
Finalist
Wrangler
Finalist

Carpe Diem - Services

March For Our Lives
Gold
Change The Ref
Silver
Ally Financial
Finalist
SAP
Finalist

Corporate Reputation

Volkswagen USA
Bronze
Chevron
Finalist
SAP
Finalist

David vs. Goliath

Ally Financial
Bronze
Indian Motorcycle
Bronze
Tennessee Department of Tourist Development
Bronze
American Family Insurance
Finalist
BECU
Finalist
Mint Mobile
Finalist

Engaged Community

Mastercard
Gold
Burger King
Silver
Wendy's
Silver
Allegheny Health Network
Bronze
Havana Club
Finalist
Lysol
Finalist

Marketing Disruptors

Energy Upgrade California
Silver
Hulu
Silver
Ally Financial
Finalist
American Greetings
Finalist
Extra Refreshers
Finalist

Marketing Innovation Solutions

Burger King
Gold

Multicultural - Products

Pepsi Co.
Finalist

Multicultural - Services

Southern Poverty Law Center
Gold
Aeromexico
Silver
Black & Abroad
Silver
NBCU Telemundo Sports
Bronze
Susan G. Komen
Bronze
Sprint
Finalist
State Farm
Finalist

Renaissance

Extra Gum
Finalist
OREO
Finalist
The University of Minnesota
Finalist

Seasonal Marketing- Products

Microsoft
Gold
Reese's
Silver
American Greetings
Finalist
Hershey's
Finalist
McDonald's
Finalist
Miller High Life
Finalist
Pepsi
Finalist
Rice Krispies Treats
Finalist
Walgreens
Finalist

Seasonal Marketing- Services

Sandy Hook Promise
Gold
National Football League
Finalist
OpenTable
Finalist
truth
Finalist
United States Postal Service
Finalist

Small Budgets - Non-Profit

Street Grace
Gold
Yes on 3 Coalition
Gold
March For Our Lives
Silver
Street Grace
Silver
Change The Ref
Bronze
Sandy Hook Promise
Bronze
American Student Assistance (ASA)
Finalist
The WoManikin
Finalist

Small Budgets - Products

Burger King
Silver
Glade
Bronze

Small Budgets - Services

Aeromexico
Gold

Sustained Success - Non-Profit

Dallas Pets Alive
Bronze
U.S. Centers for Disease Control and Prevention
Bronze

Sustained Success - Products

Subaru of America
Gold
Extra Gum
Silver
Seventh Generation
Silver
Diet Dr Pepper
Bronze
StarKist®
Finalist

Sustained Success - Services

Farmers Insurance
Gold
Pearle Vision
Bronze
Pure Michigan
Bronze
Belize Tourism Board
Finalist
Royal Caribbean
Finalist

Topical Marketing

Chobani
Silver
Mastercard
Silver
Black & Abroad
Bronze
March For Our Lives
Bronze
Kraft
Finalist
OREO
Finalist
Pepsi
Finalist

Youth Marketing

The Real Cost
Bronze
U.S. Army
Bronze
Bomb Pop
Finalist
Burger King
Finalist
KFC
Finalist
The Real Cost
Finalist