2020 Effie United States Winners & Finalists
Effie Awards U.S. recognizes and celebrates the most effective marketing efforts of the year.
After two rounds of judging, those selected as Effie finalists and winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to prove it worked. All of this year’s winners and finalists will receive points towards their rankings in next year’s Global Effie Index, the annual worldwide ranking of marketing effectiveness for agencies, advertisers, and brands.
Award levels – Gold, Silver, Bronze – were announced as part of the Effie Awards United States program’s first-ever virtual Awards Gala & Summit held on September 29th through October 1st from 5pm-7pm (Eastern Time). Recordings of panel discussions and interviews from the event are available here.
Congratulations to all of this year’s winners and finalists.
MEDIA INQUIRIES
Contact info@effie.org.
EFFIE TROPHIES AVAILABLE NOW
Visit the Effie store to order customized winner & finalist trophies for your team.
product & services
categories
Agricultural, Industrial & Building
United Rentals
Silver
American Egg Board
Finalist
Silver
Finalist
Automotive - Vehicles
Chevrolet
Finalist
Kia Motors America
Finalist
Lincoln
Finalist
Volkswagen USA
Finalist
Finalist
Finalist
Finalist
Finalist
Beauty & Fragrance
Reebok
Finalist
Finalist
Beverages - Alcohol
Crown Royal Whisky
Silver
AB InBev
Bronze
Corona Extra
Finalist
Silver
Bronze
Finalist
Beverages - Non-Alcohol
Dr Pepper
Gold
Pepsi
Silver
Dunkin'
Finalist
Essentia Water
Finalist
Gold
Silver
Finalist
Finalist
Culture & The Arts
Christie's
Bronze
Bronze
Electronics
Microsoft
Gold
Chromebook
Silver
Panasonic TOUGHBOOK
Finalist
Gold
Silver
Finalist
Entertainment & Sports
National Football League
Finalist
Snickers
Finalist
Finalist
Finalist
Finance
Ally Financial
Bronze
Nuveen
Bronze
Marcus by Goldman Sachs
Finalist
TurboTax
Finalist
Bronze
Bronze
Finalist
Finalist
Fitness & Wellness
American Greetings
Bronze
Neuriva
Bronze
Peloton
Finalist
Bronze
Bronze
Finalist
Food
Frank's RedHot
Finalist
Heinz Ketchup
Finalist
Kerrygold
Finalist
Philadelphia Cream Cheese
Finalist
Finalist
Finalist
Finalist
Finalist
Government & Public Service
Yes on 3 Coalition
Gold
Lockheed Martin
Silver
Energy Upgrade California
Bronze
JAMRS
Finalist
Omaha Public Power District
Finalist
U.S. Army
Finalist
Gold
Silver
Bronze
Finalist
Finalist
Finalist
Home Furnishings & Appliances
Café
Finalist
Finalist
Household Supplies & Services
Lysol
Silver
TaskRabbit
Finalist
Silver
Finalist
Insurance
Progressive
Bronze
State Farm
Finalist
Bronze
Finalist
Internet & Telecom
Verizon
Bronze
Cricket Wireless
Finalist
Bronze
Finalist
Leisure & Lifestyle
Nike
Gold
Gold
Media & Entertainment Companies
The New York Times
Gold
Hulu
Silver
Samsung Mobile
Finalist
Vimeo
Finalist
Gold
Silver
Finalist
Finalist
New Product or Service
Street Grace
Gold
Gold
Office & Delivery
United States Postal Service
Bronze
United States Postal Service
Finalist
Bronze
Finalist
Personal Care
Old Spice
Silver
Gillette
Finalist
Olay
Finalist
Silver
Finalist
Finalist
Pet Care
Pedigree Dentastix
Finalist
Finalist
Professional Services
Kelly
Silver
Silver
Restaurants
Burger King
Silver
Chipotle
Bronze
KFC
Bronze
Burger King
Finalist
Chick-fil-A
Finalist
Silver
Bronze
Bronze
Finalist
Finalist
Retail
Ulta Beauty
Bronze
Macy's
Finalist
Bronze
Finalist
Snacks & Desserts
Cheez-It
Silver
Fiber One
Bronze
Reese's
Bronze
Twizzlers
Bronze
Cheez-It Snap'd
Finalist
DOVE® Chocolate
Finalist
Silver
Bronze
Bronze
Bronze
Finalist
Finalist
Software & Apps
IBM
Bronze
Bronze
Transportation
Aeromexico
Gold
JetBlue Airways
Silver
Amtrak
Finalist
Gold
Silver
Finalist
Travel & Tourism
Black & Abroad
Silver
Hilton
Bronze
Four Seasons
Finalist
Silver
Bronze
Finalist
specialty
categories
Commerce & Shopper
Commerce & Shopper: Brand Experience
Goodyear
Gold
IKEA
Gold
Bud Light
Bronze
Windex
Bronze
CVS
Finalist
Gold
Gold
Bronze
Bronze
Finalist
Commerce & Shopper: Category/Aisle Evolution
Goodyear
Bronze
Bronze
Commerce & Shopper: Challenger Brand Solutions
SunGold Kiwifruit
Bronze
Devour
Finalist
Dunkin'
Finalist
Bronze
Finalist
Finalist
Commerce & Shopper: Data-Driven
Alaska Airlines
Bronze
Bronze
Commerce & Shopper: E-Commerce
Burger King
Gold
Alaska Airlines
Bronze
Pizza Hut
Finalist
Gold
Bronze
Finalist
Commerce & Shopper: Multi-Retailer Program
Suave Professionals for Natural Hair
Finalist
Finalist
Commerce & Shopper: New Product/Service Introduction
Dunkin'
Bronze
Café
Finalist
Bronze
Finalist
Commerce & Shopper: Omni-Channel Shopper Solution
Burger King
Grand
Diageo Spirits
Gold
Pampers Cruisers 360 Fit
Silver
Diageo
Bronze
TRISCUIT Crackers
Finalist
Unilever Personal Care
Finalist
Grand
Gold
Silver
Bronze
Finalist
Finalist
Commerce & Shopper: Seasonal/Event
Diageo Dark Spirits Portfolio
Gold
Diageo Spirits
Bronze
Hershey's
Bronze
Coca-Cola
Finalist
Kibbles 'N Bits, Rachael Ray Nutrish & Nature's Recipe
Finalist
Pepsi
Finalist
Gold
Bronze
Bronze
Finalist
Finalist
Finalist
Commerce & Shopper: Single-Retailer Program- Mass Merchants
Pedigree Dentastix
Silver
Kraft Heinz, General Mills and PepsiCo
Finalist
MillerCoors
Finalist
TRISCUIT Crackers
Finalist
Silver
Finalist
Finalist
Finalist
Commerce & Shopper: Single-Retailer Program- Other
Nutter Butter
Bronze
Snickers
Bronze
Bronze
Bronze
Commerce & Shopper: Single-Retailer Program- Supermarkets
Hershey's
Bronze
OREO Cookies
Finalist
Bronze
Finalist
Health
Disease Awareness & Education: Charitable/Research Funding
The WoManikin
Gold
Gold
Disease Awareness & Education: Non-Profit
Allegheny Health Network
Gold
truth
Silver
U.S. Centers for Disease Control and Prevention
Bronze
The Real Cost
Finalist
Gold
Silver
Bronze
Finalist
Disease Awareness & Education: Pharma/Corporate
Planned Parenthood
Bronze
Novartis IH&D
Finalist
Bronze
Finalist
Healthcare - OTC
CVS Health
Bronze
Pronamel
Bronze
Claritin
Finalist
Enfamil
Finalist
NoDoz
Finalist
Bronze
Bronze
Finalist
Finalist
Finalist
Healthcare - Rx - Devices
Dexcom
Finalist
Finalist
Healthcare Services
Allegheny Health Network
Silver
Allegheny Health Network
Finalist
Blue Cross Blue Shield of Massachusetts
Finalist
Bright Health
Finalist
Highmark Blue Cross Blue Shield Delaware
Finalist
Pearle Vision
Finalist
UCare
Finalist
Silver
Finalist
Finalist
Finalist
Finalist
Finalist
Finalist
Media
Data-Driven
Marzetti Veggie Dips
Finalist
Xeomin
Finalist
Finalist
Finalist
Media Content Partnerships
Dove
Gold
Nuveen
Finalist
Samsung Galaxy S10
Finalist
Verizon
Finalist
Ziploc
Finalist
Gold
Finalist
Finalist
Finalist
Finalist
Media Idea
Burger King
Silver
Southern Poverty Law Center
Silver
IKEA
Bronze
IBM
Finalist
Kerrygold
Finalist
Silver
Silver
Bronze
Finalist
Finalist
Media Innovation - Emerging & New Channels
Glade
Gold
Tennessee Department of Tourist Development
Bronze
Skittles
Finalist
Gold
Bronze
Finalist
Media Innovation - Existing Channels
Street Grace
Gold
Southern Poverty Law Center
Bronze
Wendy's
Bronze
Burger King
Finalist
Gold
Bronze
Bronze
Finalist
Positive Change
Positive Change - Environmental: Non-Profit
Energy Upgrade California
Bronze
Bronze
Positive Change - Social Good: Brands
Black & Abroad
Gold
Microsoft
Gold
Game of Thrones
Finalist
Gillette
Finalist
United States Postal Service
Finalist
Visa
Finalist
Gold
Gold
Finalist
Finalist
Finalist
Finalist
Positive Change - Social Good: Non-Profit
Street Grace
Gold
Yes on 3 Coalition
Gold
Sandy Hook Promise
Silver
Brady Campaign
Bronze
Street Grace
Bronze
Change The Ref
Finalist
Goodwill Industries International
Finalist
March For Our Lives
Finalist
The National Center for Missing and Exploited Children
Finalist
Gold
Gold
Silver
Bronze
Bronze
Finalist
Finalist
Finalist
Finalist
Specialty
Brand Content & Entertainment
Kerrygold
Finalist
Paramount Rocketman
Finalist
Pearle Vision
Finalist
Ziploc
Finalist
Finalist
Finalist
Finalist
Finalist
Brand Experience: AR/VR/Digital
U.S. Army
Bronze
Baskin-Robbins
Finalist
Bronze
Finalist
Brand Experience: Live
Street Grace
Gold
Game of Thrones
Silver
Lockheed Martin
Silver
Mastercard
Bronze
AB InBev
Finalist
Skittles
Finalist
Gold
Silver
Silver
Bronze
Finalist
Finalist
Brand Experience: Live + AR/VR/Digital
Lysol
Gold
John F. Kennedy Presidential Library & Museum
Silver
Pedigree Dentastix
Silver
Wendy's
Silver
Gold
Silver
Silver
Silver
Brand Integration & Entertainment Partnerships
Coca-Cola
Gold
Autism Speaks
Silver
Baskin-Robbins
Finalist
IBM
Finalist
McDonald's Happy Meal
Finalist
Samsung
Finalist
The Real Cost
Finalist
Verizon
Finalist
Gold
Silver
Finalist
Finalist
Finalist
Finalist
Finalist
Finalist
Business-to-Business - Products
Eaton Power Quality
Bronze
Mastercard
Finalist
Bronze
Finalist
Business-to-Business - Services
IBM
Silver
Bulwark FR
Bronze
SAP
Bronze
Silver
Bronze
Bronze
Carpe Diem - Products
Gillette
Silver
Philadelphia Cream Cheese
Bronze
French's
Finalist
Microsoft
Finalist
Wendy's
Finalist
Wendy's
Finalist
Wrangler
Finalist
Silver
Bronze
Finalist
Finalist
Finalist
Finalist
Finalist
Carpe Diem - Services
March For Our Lives
Gold
Change The Ref
Silver
Ally Financial
Finalist
SAP
Finalist
Gold
Silver
Finalist
Finalist
Corporate Reputation
Volkswagen USA
Bronze
Chevron
Finalist
SAP
Finalist
Bronze
Finalist
Finalist
David vs. Goliath
Ally Financial
Bronze
Indian Motorcycle
Bronze
Tennessee Department of Tourist Development
Bronze
American Family Insurance
Finalist
BECU
Finalist
Mint Mobile
Finalist
Bronze
Bronze
Bronze
Finalist
Finalist
Finalist
Engaged Community
Mastercard
Gold
Burger King
Silver
Wendy's
Silver
Allegheny Health Network
Bronze
Havana Club
Finalist
Lysol
Finalist
Gold
Silver
Silver
Bronze
Finalist
Finalist
Marketing Disruptors
Energy Upgrade California
Silver
Hulu
Silver
Ally Financial
Finalist
American Greetings
Finalist
Extra Refreshers
Finalist
Silver
Silver
Finalist
Finalist
Finalist
Marketing Innovation Solutions
Burger King
Gold
Gold
Multicultural - Products
Pepsi Co.
Finalist
Finalist
Multicultural - Services
Southern Poverty Law Center
Gold
Aeromexico
Silver
Black & Abroad
Silver
NBCU Telemundo Sports
Bronze
Susan G. Komen
Bronze
Sprint
Finalist
State Farm
Finalist
Gold
Silver
Silver
Bronze
Bronze
Finalist
Finalist
Renaissance
Extra Gum
Finalist
OREO
Finalist
The University of Minnesota
Finalist
Finalist
Finalist
Finalist
Seasonal Marketing- Products
Microsoft
Gold
Reese's
Silver
American Greetings
Finalist
Hershey's
Finalist
McDonald's
Finalist
Miller High Life
Finalist
Pepsi
Finalist
Rice Krispies Treats
Finalist
Walgreens
Finalist
Gold
Silver
Finalist
Finalist
Finalist
Finalist
Finalist
Finalist
Finalist
Seasonal Marketing- Services
Sandy Hook Promise
Gold
National Football League
Finalist
OpenTable
Finalist
truth
Finalist
United States Postal Service
Finalist
Gold
Finalist
Finalist
Finalist
Finalist
Small Budgets - Non-Profit
Street Grace
Gold
Yes on 3 Coalition
Gold
March For Our Lives
Silver
Street Grace
Silver
Change The Ref
Bronze
Sandy Hook Promise
Bronze
American Student Assistance (ASA)
Finalist
The WoManikin
Finalist
Gold
Gold
Silver
Silver
Bronze
Bronze
Finalist
Finalist
Small Budgets - Products
Burger King
Silver
Glade
Bronze
Silver
Bronze
Small Budgets - Services
Aeromexico
Gold
Gold
Sustained Success - Non-Profit
Dallas Pets Alive
Bronze
U.S. Centers for Disease Control and Prevention
Bronze
Bronze
Bronze
Sustained Success - Products
Subaru of America
Gold
Extra Gum
Silver
Seventh Generation
Silver
Diet Dr Pepper
Bronze
StarKist®
Finalist
Gold
Silver
Silver
Bronze
Finalist
Sustained Success - Services
Farmers Insurance
Gold
Pearle Vision
Bronze
Pure Michigan
Bronze
Belize Tourism Board
Finalist
Royal Caribbean
Finalist
Gold
Bronze
Bronze
Finalist
Finalist
Topical Marketing
Chobani
Silver
Mastercard
Silver
Black & Abroad
Bronze
March For Our Lives
Bronze
Kraft
Finalist
OREO
Finalist
Pepsi
Finalist
Silver
Silver
Bronze
Bronze
Finalist
Finalist
Finalist
Youth Marketing
The Real Cost
Bronze
U.S. Army
Bronze
Bomb Pop
Finalist
Burger King
Finalist
KFC
Finalist
The Real Cost
Finalist
Bronze
Bronze
Finalist
Finalist
Finalist
Finalist
