2021 Effie United States Winners & Finalists
Awarding Ideas That Work®
Effie Awards United States recognizes and celebrates the most effective marketing efforts of the year across the United States. Winners and finalists were selected from two rigorous rounds of judging and were celebrated at the Ideas that Work: 2021 Effie US Summit and Awards Ceremony on September 29 & 30th, 2021. The ceremony can be viewed here.
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product & services
categories
Agricultural, Industrial & Building
Channel Seed
Bronze
American Egg Board
Finalist
DuraCor Herbicide
Finalist
Bronze
Finalist
Finalist
Automotive - Aftermarket
Advance Auto Parts/DieHard
Bronze
Sunoco
Finalist
Bronze
Finalist
Automotive - Vehicles
Hyundai Motor America
Silver
General Motors
Finalist
Silver
Finalist
Beauty & Fragrance
Barba Men’s Grooming Boutique
Gold
SheaMoisture
Finalist
Gold
Finalist
Beverages - Alcohol
Samuel Adams
Gold
Absolut
Bronze
Budweiser USA
Finalist
Woodford Reserve Kentucky Straight Bourbon Whiskey
Finalist
Gold
Bronze
Finalist
Finalist
Beverages - Non-Alcohol
Pure Leaf
Silver
Dunkin'
Bronze
Pepsi
Finalist
Starbucks Frappuccino
Finalist
Silver
Bronze
Finalist
Finalist
Business & Office Supplies
HP
Finalist
Finalist
Delivery Systems & Products
United States Postal Service
Finalist
Finalist
Education & Training
Monster
Finalist
Next Gen Personal Finance
Finalist
Finalist
Finalist
Electronics
SimpliSafe Home Security
Bronze
Google Nest
Finalist
Bronze
Finalist
Entertainment & Sports
National Football League
Finalist
Finalist
Finance
Ally Financial
Finalist
Bank of the West
Finalist
iShares by BlackRock
Finalist
TD Ameritrade
Finalist
Finalist
Finalist
Finalist
Finalist
Food
Kraft Macaroni & Cheese
Bronze
Kellogg's Frosted Flakes
Finalist
Bronze
Finalist
Gaming & E-Sports
Apex Legends
Silver
Xbox
Bronze
Xbox
Bronze
Silver
Bronze
Bronze
Government & Public Service
U.S. Census Bureau
Gold
Illinois Lottery
Finalist
South Dakota Department of Social Services
Finalist
TodaysMilitary.com
Finalist
TodaysMilitary.com
Finalist
U.S. Army
Finalist
United States Postal Service
Finalist
Gold
Finalist
Finalist
Finalist
Finalist
Finalist
Finalist
Home Furnishings & Appliances
Keurig
Finalist
Maytag
Finalist
Moen
Finalist
Finalist
Finalist
Finalist
Household Supplies & Services
Tide
Gold
Febreze
Bronze
Spectracide Weed & Grass
Bronze
Tide
Bronze
Gold
Bronze
Bronze
Bronze
Insurance
American Home Shield
Bronze
Progressive Insurance
Bronze
New York Life
Finalist
State Farm
Finalist
Bronze
Bronze
Finalist
Finalist
Leisure & Lifestyle
Nike
Gold
Gold
Marketing Disruptors - Services
Burger King
Gold
Mint Mobile
Silver
CSAA Insurance
Finalist
TodaysMilitary.com
Finalist
U.S. Army
Finalist
Gold
Silver
Finalist
Finalist
Finalist
Media & Entertainment Companies
Peacock
Bronze
The Boston Globe
Bronze
Fox Sports + NASCAR
Finalist
Bronze
Bronze
Finalist
Multicultural - Non-Profits
Potential Energy Action Network
Gold
AARP
Bronze
U.S. Census Bureau
Finalist
Gold
Bronze
Finalist
Personal Care
Tampax
Silver
Cottonelle
Finalist
Dove
Finalist
Pampers
Finalist
Silver
Finalist
Finalist
Finalist
Pet Care
Meow Mix
Bronze
Cat's Pride
Finalist
Pedigree
Finalist
PetSafe ScoopFree
Finalist
Bronze
Finalist
Finalist
Finalist
Professional Services
National Association of REALTORS®
Finalist
RE/MAX
Finalist
Finalist
Finalist
Restaurants
Burger King
Gold
Popeyes Louisiana Kitchen
Gold
Burger King
Silver
Burger King
Silver
Carl's Jr. and Hardee's
Finalist
Dunkin'
Finalist
McDonald's
Finalist
Wendy's
Finalist
Gold
Gold
Silver
Silver
Finalist
Finalist
Finalist
Finalist
Retail
Michaels Stores
Gold
Walmart
Silver
Foot Locker
Bronze
Ulta Beauty
Finalist
Walmart
Finalist
Gold
Silver
Bronze
Finalist
Finalist
Snacks & Desserts
Good Humor
Gold
Cheetos
Silver
Snickers
Silver
Doritos
Bronze
Cheetos
Finalist
M&M's
Finalist
Pringles
Finalist
Gold
Silver
Silver
Bronze
Finalist
Finalist
Finalist
Transportation
Alaska Airlines
Bronze
JetBlue
Finalist
Bronze
Finalist
Travel & Tourism
Business Iceland
Gold
Gold
specialty
categories
Commerce & Shopper
Commerce & Shopper: Brand Experience
TWIX
Gold
Trolli
Silver
Foot Locker
Bronze
Trident
Finalist
Gold
Silver
Bronze
Finalist
Commerce & Shopper: Challenger Brand Solutions
Burger King
Gold
Mondelēz International
Finalist
Gold
Finalist
Commerce & Shopper: Crisis Response / Critical Pivot
Coca-Cola
Bronze
Cottonelle
Finalist
Mountain Dew
Finalist
Neutrogena
Finalist
Bronze
Finalist
Finalist
Finalist
Commerce & Shopper: Data-Driven
Whirlpool Corporation
Bronze
Bronze
Commerce & Shopper: E-Commerce
The Wild Detectives
Gold
Bud Light
Silver
Burger King
Bronze
Ford
Bronze
Shoe Carnival
Finalist
Gold
Silver
Bronze
Bronze
Finalist
Commerce & Shopper: Media Innovation
Burger King
Gold
Sally Hansen Miracle Gel
Bronze
Gold
Bronze
Commerce & Shopper: Multi-Retailer Program
Tyson Foods
Silver
'all Laundry Detergent
Finalist
Silver
Finalist
Commerce & Shopper: New Product/Service Introduction
Popeyes Louisiana Kitchen
Gold
All Good Diapers
Bronze
Intel Evo Platform
Finalist
Peacock
Finalist
Gold
Bronze
Finalist
Finalist
Commerce & Shopper: Omni-Channel Shopper Solution
CHIPS AHOY!
Silver
Pringles
Silver
Betty Crocker, Pillsbury, Chex
Bronze
Bud Light
Bronze
Trident
Finalist
Silver
Silver
Bronze
Bronze
Finalist
Commerce & Shopper: Seasonal/Event
Dunkin'
Bronze
Miller High Life
Bronze
Banana Boat
Finalist
Planters
Finalist
Progressive Insurance
Finalist
The Hershey Company
Finalist
Tyson Foods
Finalist
United States Postal Service
Finalist
Bronze
Bronze
Finalist
Finalist
Finalist
Finalist
Finalist
Finalist
Commerce & Shopper: Single-Retailer Program- Mass Merchants
The Hershey Company
Gold
Enfamil
Bronze
Hallmark, Inc.
Finalist
Pedigree
Finalist
Gold
Bronze
Finalist
Finalist
Commerce & Shopper: Single-Retailer Program- Supermarkets
The Hershey Company
Silver
Pringles
Finalist
Silver
Finalist
Commerce & Shopper: Sustained Success
Always
Finalist
Finalist
Digital
Direct to Consumer
SimpliSafe Home Security
Finalist
TIKI Brand
Finalist
Finalist
Finalist
Engaged Community - Products
Xbox
Silver
Xbox
Silver
BRP
Bronze
Ajinomoto Co., Inc.
Finalist
Pampers
Finalist
Silver
Silver
Bronze
Finalist
Finalist
Engaged Community - Services
Wendy's
Finalist
Finalist
Performance Marketing
Neutrogena
Bronze
Bronze
Social Media - Products
Pepperidge Farm Milano Cookies
Gold
Tide
Bronze
Pampers
Finalist
TUMS
Finalist
Gold
Bronze
Finalist
Finalist
Social Media - Services
Popeyes Louisiana Kitchen
Gold
Burger King
Bronze
Dunkin'
Finalist
truth
Finalist
Gold
Bronze
Finalist
Finalist
Health
Disease Awareness & Education: Charitable/Research Funding
Seattle Children's
Finalist
Finalist
Disease Awareness & Education: Non-Profit
truth
Gold
The Real Cost
Bronze
California Department of Public Health - Tobacco Control Program
Finalist
South Dakota Department of Social Services
Finalist
Gold
Bronze
Finalist
Finalist
Disease Awareness & Education: Pharma/Corporate
Procter & Gamble
Bronze
Cigna
Finalist
Janssen Pharmaceutical
Finalist
Ocrevus
Finalist
Bronze
Finalist
Finalist
Finalist
Health, Fitness & Wellness
Peloton
Bronze
Bronze
Healthcare - OTC
TUMS
Silver
Mucinex
Bronze
Midol
Finalist
Silver
Bronze
Finalist
Healthcare - Rx - Consumer/DTC
Annovera
Finalist
Janssen Pharmaceutical
Finalist
Trulicity
Finalist
Vraylar
Finalist
Finalist
Finalist
Finalist
Finalist
Healthcare - Rx - Devices
Inspire Medical Systems, Inc.
Finalist
Invisalign
Finalist
Finalist
Finalist
Healthcare Services
Pfizer
Gold
UnitedHealthcare
Bronze
Cigna
Finalist
CVS
Finalist
Memorial Sloan Kettering Cancer Center
Finalist
Gold
Bronze
Finalist
Finalist
Finalist
Media
Data-Driven
Biofreeze
Finalist
U.S. Census Bureau
Finalist
Finalist
Finalist
Media Content Partnerships
Invisalign
Finalist
Orbit Gum
Finalist
Finalist
Finalist
Media Idea
Ski-Doo
Gold
Comedy Central
Silver
Change the Ref
Bronze
Tide
Bronze
Pringles
Finalist
Subaru of America
Finalist
Gold
Silver
Bronze
Bronze
Finalist
Finalist
Media Innovation - Emerging & New Channels
Burger King
Finalist
Comedy Central
Finalist
Wendy's
Finalist
Finalist
Finalist
Finalist
Media Innovation - Existing Channels
Foot Locker
Gold
Michelob ULTRA
Gold
Tinder
Gold
Tide
Finalist
Gold
Gold
Gold
Finalist
Positive Change
Positive Change - Environmental: Non-Profit
Potential Energy Action Network
Bronze
Bronze
Positive Change - Environmental: Brands
Bank of the West
Bronze
Seventh Generation
Finalist
Bronze
Finalist
Positive Change - Social Good - Non-Profit - Election/Voting
Election Super Centers
Finalist
Gone2Shit
Finalist
RepresentUS
Finalist
When We All Vote
Finalist
Finalist
Finalist
Finalist
Finalist
Positive Change - Social Good: Brands
Citi
Gold
KitchenAid
Gold
OREO
Silver
Dixie
Finalist
Lysol
Finalist
NBC News Group
Finalist
Pedigree
Finalist
Gold
Gold
Silver
Finalist
Finalist
Finalist
Finalist
Positive Change - Social Good: Non-Profit
Sandy Hook Promise
Gold
Change the Ref
Bronze
The ONE Campaign
Finalist
Theirworld
Finalist
Gold
Bronze
Finalist
Finalist
Specialty
Brand Content & Entertainment - Products
Dove Men+Care
Finalist
Good Humor
Finalist
Old Forester Kentucky Whiskey
Finalist
Ski-Doo
Finalist
Ziploc
Finalist
Finalist
Finalist
Finalist
Finalist
Finalist
Brand Content & Entertainment - Services
The Chicago Public Library
Gold
JetBlue
Finalist
KFC
Finalist
Match
Finalist
McDonald's
Finalist
Gold
Finalist
Finalist
Finalist
Finalist
Brand Experience: AR/VR/Digital
Tinder
Gold
Ally Financial
Silver
Doritos
Finalist
TodaysMilitary.com
Finalist
Trident
Finalist
Trolli
Finalist
Gold
Silver
Finalist
Finalist
Finalist
Finalist
Brand Experience: Live
Walmart
Silver
Reese's
Finalist
Woodford Reserve Kentucky Straight Bourbon Whiskey
Finalist
Silver
Finalist
Finalist
Brand Experience: Live + AR/VR/Digital
Wendy's
Silver
Johnson & Johnson
Finalist
Silver
Finalist
Brand Integration & Entertainment Partnerships
Allegheny Health Network
Silver
Michelob ULTRA
Silver
Advance Auto Parts/DieHard
Finalist
Maytag
Finalist
Silver
Silver
Finalist
Finalist
Business-to-Business - Products
State Street Global Advisors
Silver
iShares by BlackRock
Bronze
Budweiser USA
Finalist
Silver
Bronze
Finalist
Business-to-Business - Services
IBM
Finalist
Finalist
Corporate Reputation
Burger King
Gold
AT&T
Finalist
Lumen Technologies
Finalist
Walmart
Finalist
Gold
Finalist
Finalist
Finalist
Crisis Response / Critical Pivot
Bridge Senior Living
Silver
The Great American Takeout
Silver
Choice Hotels
Finalist
Fender Play Foundation
Finalist
Johnson & Johnson
Finalist
U.S. Census Bureau
Finalist
United States Postal Service
Finalist
Silver
Silver
Finalist
Finalist
Finalist
Finalist
Finalist
Current Events
Reddit
Gold
Kraft Macaroni & Cheese
Bronze
Business Iceland
Finalist
Good Humor
Finalist
Little Caesars
Finalist
United States Postal Service
Finalist
Walmart
Finalist
Gold
Bronze
Finalist
Finalist
Finalist
Finalist
Finalist
David vs. Goliath
Business Iceland
Gold
truth
Bronze
CSAA Insurance
Finalist
Raos
Finalist
Sheba
Finalist
Sunoco
Finalist
Wendy's
Finalist
Gold
Bronze
Finalist
Finalist
Finalist
Finalist
Finalist
Influencer Marketing
Dunkin'
Gold
Coors Light
Bronze
Fox Sports + NASCAR
Bronze
Procter & Gamble
Bronze
Dole Fruit Bowls
Finalist
Frank's RedHot
Finalist
Gold
Bronze
Bronze
Bronze
Finalist
Finalist
Marketing Disruptors - Products
Pure Leaf
Finalist
Simmons Bedding Company
Finalist
Finalist
Finalist
Marketing Innovation Solutions
M&M's
Bronze
truth
Finalist
Bronze
Finalist
Multicultural - Products
Crayola
Gold
Crown Royal
Silver
Medalla Light
Silver
SheaMoisture
Finalist
Gold
Silver
Silver
Finalist
Multicultural - Services
McDonald's
Gold
McDonald's
Silver
Cricket Wireless
Finalist
Gold
Silver
Finalist
New Product or Service Introduction
Old Bay
Finalist
Finalist
Non-Profit / Pro-Bono / Public Service
Sandy Hook Promise
Gold
Ad Council & Brady
Finalist
NAACP Atlanta
Finalist
Seattle’s Union Gospel Mission
Finalist
Gold
Finalist
Finalist
Finalist
Renaissance
Coors Light
Bronze
Campbell Soup Company
Finalist
Bronze
Finalist
Seasonal Marketing- Products
Dole Fruit Bowls
Bronze
Advance Auto Parts/DieHard
Finalist
Burger King
Finalist
Microsoft
Finalist
Porsche
Finalist
Starbucks Frappuccino
Finalist
Bronze
Finalist
Finalist
Finalist
Finalist
Finalist
Seasonal Marketing- Services
Campbell Soup Company
Finalist
FanDuel
Finalist
JetBlue
Finalist
Virgin Hotels
Finalist
Finalist
Finalist
Finalist
Finalist
Small Budgets - Non-Profit
Sandy Hook Promise
Gold
Change the Ref
Silver
TodaysMilitary.com
Silver
The Chicago Public Library
Bronze
NAACP Atlanta
Finalist
RepresentUS
Finalist
Gold
Silver
Silver
Bronze
Finalist
Finalist
Small Budgets - Products
Detroit City Football Club
Gold
Dunkaroos
Finalist
Ford
Finalist
Hotel Tango Distillery
Finalist
SimpliSafe Home Security
Finalist
Xbox
Finalist
Gold
Finalist
Finalist
Finalist
Finalist
Finalist
Small Budgets - Services
Business Iceland
Gold
Barba Men’s Grooming Boutique
Silver
The Wild Detectives
Bronze
Foot Locker
Finalist
Gold
Silver
Bronze
Finalist
Sustained Success - Non-Profit
Allegheny Health Network
Bronze
U.S. Centers for Disease Control and Prevention (CDC)
Finalist
Bronze
Finalist
Sustained Success - Products
Crown Royal
Gold
Lexus
Finalist
Gold
Finalist
Sustained Success - Services
E*TRADE Financial
Gold
CDW
Silver
Gold
Silver
Timely Opportunity - Products
Popeyes Louisiana Kitchen
Grand
Michelob ULTRA
Gold
Ajinomoto Co., Inc.
Bronze
Pedigree
Bronze
Arby's
Finalist
Campbell Soup Company
Finalist
Country Time
Finalist
MilkPEP
Finalist
Ocean Spray Cranberries, Inc.
Finalist
SimpliSafe Home Security
Finalist
Grand
Gold
Bronze
Bronze
Finalist
Finalist
Finalist
Finalist
Finalist
Finalist
Timely Opportunity - Services
Sandy Hook Promise
Gold
Hulu
Silver
McDonald's
Bronze
The Boston Globe
Bronze
Change the Ref
Finalist
The Wild Detectives
Finalist
Gold
Silver
Bronze
Bronze
Finalist
Finalist
Youth Marketing - Products
Next Gen Personal Finance
Silver
Dunkin'
Bronze
Kraft Macaroni & Cheese
Bronze
JanSport
Finalist
Silver
Bronze
Bronze
Finalist
Youth Marketing - Services
McDonald's
Silver
TodaysMilitary.com
Silver
The Real Cost
Finalist
Silver
Silver
Finalist
