2021 Effie United States Winners & Finalists


Awarding Ideas That Work®

Effie Awards United States recognizes and celebrates the most effective marketing efforts of the year across the United States.  Winners and finalists were selected from two rigorous rounds of judging and were celebrated at the Ideas that Work: 2021 Effie US Summit and Awards Ceremony on September 29 & 30th, 2021.  The ceremony can be viewed here.

 

product & services
categories

Agricultural, Industrial & Building

Automotive - Aftermarket

Automotive - Vehicles

Beauty & Fragrance

Beverages - Alcohol

Beverages - Non-Alcohol

Delivery Systems & Products

Education & Training

Electronics

Entertainment & Sports

Finance

Food

Gaming & E-Sports

Government & Public Service

Home Furnishings & Appliances

Household Supplies & Services

Insurance

Marketing Disruptors - Services

Media & Entertainment Companies

Multicultural - Non-Profits

New Product or Service

Personal Care

Pet Care

Professional Services

Restaurants

Retail

Snacks & Desserts

Transportation

Travel & Tourism

specialty
categories

Commerce & Shopper

Commerce & Shopper: Brand Experience

Commerce & Shopper: Challenger Brand Solutions

Commerce & Shopper: Crisis Response / Critical Pivot

Commerce & Shopper: Data-Driven

Commerce & Shopper: E-Commerce

Commerce & Shopper: Media Innovation

Commerce & Shopper: Multi-Retailer Program

Commerce & Shopper: New Product/Service Introduction

Commerce & Shopper: Omni-Channel Shopper Solution

Commerce & Shopper: Seasonal/Event

Commerce & Shopper: Single-Retailer Program- Mass Merchants

Commerce & Shopper: Single-Retailer Program- Supermarkets

Digital

Performance Marketing

Social Media - Products

Social Media - Services

Health

Disease Awareness & Education: Non-Profit

Disease Awareness & Education: Pharma/Corporate

Healthcare - OTC

Healthcare - Rx - Consumer/DTC

Healthcare - Rx - Devices

Healthcare Services

Media

Data-Driven

Media Content Partnerships

Media Idea

Media Innovation - Emerging & New Channels

Media Innovation - Existing Channels

Positive Change

Positive Change - Environmental: Non-Profit

Positive Change - Environmental: Brands

Positive Change - Social Good - Non-Profit - Election/Voting

Positive Change - Social Good: Brands

Positive Change - Social Good: Non-Profit

Specialty

Brand Content & Entertainment - Products

Brand Content & Entertainment - Services

Brand Experience: AR/VR/Digital

Brand Experience: Live

Brand Experience: Live + AR/VR/Digital

Brand Integration & Entertainment Partnerships

Business-to-Business - Products

Corporate Reputation

Crisis Response / Critical Pivot

Current Events

David vs. Goliath

Direct to Consumer

Engaged Community - Products

Influencer Marketing

Marketing Disruptors - Products

Marketing Innovation Solutions

Multicultural - Products

Multicultural - Services

Non-Profit / Pro-Bono / Public Service

Renaissance

Seasonal Marketing- Products

Seasonal Marketing- Services

Small Budgets - Non-Profit

Small Budgets - Products

Small Budgets - Services

Sustained Success - Non-Profit

Sustained Success - Products

Sustained Success - Services

Timely Opportunity - Products

Timely Opportunity - Services

Youth Marketing - Products

Youth Marketing - Services

United States

2021 Winner Showcase


Awarding Ideas That Work®

Effie Awards United States recognizes and celebrates the most effective marketing efforts of the year across the United States.  Winners and finalists were selected from two rigorous rounds of judging and were celebrated at the Ideas that Work: 2021 Effie US Summit and Awards Ceremony on September 29 & 30th, 2021.  The ceremony can be viewed here.

 

product & services
categories

Agricultural, Industrial & Building

Channel Seed
Bronze
American Egg Board
Finalist
DuraCor Herbicide
Finalist

Automotive - Aftermarket

Advance Auto Parts/DieHard
Bronze
Sunoco
Finalist

Automotive - Vehicles

Hyundai Motor America
Silver
General Motors
Finalist

Beauty & Fragrance

Barba Men’s Grooming Boutique
Gold
SheaMoisture
Finalist

Beverages - Alcohol

Samuel Adams
Gold
Absolut
Bronze
Budweiser USA
Finalist
Woodford Reserve Kentucky Straight Bourbon Whiskey
Finalist

Beverages - Non-Alcohol

Pure Leaf
Silver
Dunkin'
Bronze
Pepsi
Finalist
Starbucks Frappuccino
Finalist

Business & Office Supplies

HP
Finalist

Delivery Systems & Products

United States Postal Service
Finalist

Education & Training

Monster
Finalist
Next Gen Personal Finance
Finalist

Electronics

SimpliSafe Home Security
Bronze
Google Nest
Finalist

Engaged Community - Services

Wendy's
Finalist

Entertainment & Sports

National Football League
Finalist

Finance

Ally Financial
Finalist
Bank of the West
Finalist
iShares by BlackRock
Finalist
TD Ameritrade
Finalist

Food

Kraft Macaroni & Cheese
Bronze
Kellogg's Frosted Flakes
Finalist

Gaming & E-Sports

Apex Legends
Silver
Xbox
Bronze
Xbox
Bronze

Government & Public Service

U.S. Census Bureau
Gold
Illinois Lottery
Finalist
South Dakota Department of Social Services
Finalist
TodaysMilitary.com
Finalist
TodaysMilitary.com
Finalist
U.S. Army
Finalist
United States Postal Service
Finalist

Home Furnishings & Appliances

Keurig
Finalist
Maytag
Finalist
Moen
Finalist

Household Supplies & Services

Tide
Gold
Febreze
Bronze
Spectracide Weed & Grass
Bronze
Tide
Bronze

Insurance

American Home Shield
Bronze
Progressive Insurance
Bronze
New York Life
Finalist
State Farm
Finalist

Leisure & Lifestyle

Nike
Gold

Marketing Disruptors - Services

Burger King
Gold
Mint Mobile
Silver
CSAA Insurance
Finalist
TodaysMilitary.com
Finalist
U.S. Army
Finalist

Media & Entertainment Companies

Peacock
Bronze
The Boston Globe
Bronze
Fox Sports + NASCAR
Finalist

Multicultural - Non-Profits

Potential Energy Action Network
Gold
AARP
Bronze
U.S. Census Bureau
Finalist

New Product or Service

Old Bay
Finalist

Personal Care

Tampax
Silver
Cottonelle
Finalist
Dove
Finalist
Pampers
Finalist

Pet Care

Meow Mix
Bronze
Cat's Pride
Finalist
Pedigree
Finalist
PetSafe ScoopFree
Finalist

Professional Services

National Association of REALTORS®
Finalist
RE/MAX
Finalist

Restaurants

Burger King
Gold
Popeyes Louisiana Kitchen
Gold
Burger King
Silver
Burger King
Silver
Carl's Jr. and Hardee's
Finalist
Dunkin'
Finalist
McDonald's
Finalist
Wendy's
Finalist

Retail

Michaels Stores
Gold
Walmart
Silver
Foot Locker
Bronze
Ulta Beauty
Finalist
Walmart
Finalist

Snacks & Desserts

Good Humor
Gold
Cheetos
Silver
Snickers
Silver
Doritos
Bronze
Cheetos
Finalist
M&M's
Finalist
Pringles
Finalist

Transportation

Alaska Airlines
Bronze
JetBlue
Finalist

Travel & Tourism

Business Iceland
Gold

specialty
categories

Commerce & Shopper

Commerce & Shopper: Brand Experience

TWIX
Gold
Trolli
Silver
Foot Locker
Bronze
Trident
Finalist

Commerce & Shopper: Challenger Brand Solutions

Burger King
Gold
Mondelēz International
Finalist

Commerce & Shopper: Crisis Response / Critical Pivot

Coca-Cola
Bronze
Cottonelle
Finalist
Mountain Dew
Finalist
Neutrogena
Finalist

Commerce & Shopper: Data-Driven

Whirlpool Corporation
Bronze

Commerce & Shopper: E-Commerce

The Wild Detectives
Gold
Bud Light
Silver
Burger King
Bronze
Ford
Bronze
Shoe Carnival
Finalist

Commerce & Shopper: Media Innovation

Burger King
Gold
Sally Hansen Miracle Gel
Bronze

Commerce & Shopper: Multi-Retailer Program

Tyson Foods
Silver
'all Laundry Detergent
Finalist

Commerce & Shopper: New Product/Service Introduction

Popeyes Louisiana Kitchen
Gold
All Good Diapers
Bronze
Intel Evo Platform
Finalist
Peacock
Finalist

Commerce & Shopper: Omni-Channel Shopper Solution

CHIPS AHOY!
Silver
Pringles
Silver
Betty Crocker, Pillsbury, Chex
Bronze
Bud Light
Bronze
Trident
Finalist

Commerce & Shopper: Seasonal/Event

Dunkin'
Bronze
Miller High Life
Bronze
Banana Boat
Finalist
Planters
Finalist
Progressive Insurance
Finalist
The Hershey Company
Finalist
Tyson Foods
Finalist
United States Postal Service
Finalist

Commerce & Shopper: Single-Retailer Program- Mass Merchants

The Hershey Company
Gold
Enfamil
Bronze
Hallmark, Inc.
Finalist
Pedigree
Finalist

Commerce & Shopper: Single-Retailer Program- Supermarkets

The Hershey Company
Silver
Pringles
Finalist

Commerce & Shopper: Sustained Success

Always
Finalist
Digital

Performance Marketing

Neutrogena
Bronze

Social Media - Products

Pepperidge Farm Milano Cookies
Gold
Tide
Bronze
Pampers
Finalist
TUMS
Finalist

Social Media - Services

Popeyes Louisiana Kitchen
Gold
Burger King
Bronze
Dunkin'
Finalist
truth
Finalist
Health

Disease Awareness & Education: Charitable/Research Funding

Seattle Children's
Finalist

Disease Awareness & Education: Non-Profit

truth
Gold
The Real Cost
Bronze
California Department of Public Health - Tobacco Control Program
Finalist
South Dakota Department of Social Services
Finalist

Disease Awareness & Education: Pharma/Corporate

Procter & Gamble
Bronze
Cigna
Finalist
Janssen Pharmaceutical
Finalist
Ocrevus
Finalist

Health, Fitness & Wellness

Peloton
Bronze

Healthcare - OTC

TUMS
Silver
Mucinex
Bronze
Midol
Finalist

Healthcare - Rx - Consumer/DTC

Annovera
Finalist
Janssen Pharmaceutical
Finalist
Trulicity
Finalist
Vraylar
Finalist

Healthcare - Rx - Devices

Inspire Medical Systems, Inc.
Finalist
Invisalign
Finalist

Healthcare Services

Pfizer
Gold
UnitedHealthcare
Bronze
Cigna
Finalist
CVS
Finalist
Memorial Sloan Kettering Cancer Center
Finalist
Media

Data-Driven

Biofreeze
Finalist
U.S. Census Bureau
Finalist

Media Content Partnerships

Invisalign
Finalist
Orbit Gum
Finalist

Media Idea

Ski-Doo
Gold
Comedy Central
Silver
Change the Ref
Bronze
Tide
Bronze
Pringles
Finalist
Subaru of America
Finalist

Media Innovation - Emerging & New Channels

Burger King
Finalist
Comedy Central
Finalist
Wendy's
Finalist

Media Innovation - Existing Channels

Foot Locker
Gold
Michelob ULTRA
Gold
Tinder
Gold
Tide
Finalist
Positive Change

Positive Change - Environmental: Non-Profit

Potential Energy Action Network
Bronze

Positive Change - Environmental: Brands

Bank of the West
Bronze
Seventh Generation
Finalist

Positive Change - Social Good - Non-Profit - Election/Voting

Election Super Centers
Finalist
Gone2Shit
Finalist
RepresentUS
Finalist
When We All Vote
Finalist

Positive Change - Social Good: Brands

Citi
Gold
KitchenAid
Gold
OREO
Silver
Dixie
Finalist
Lysol
Finalist
NBC News Group
Finalist
Pedigree
Finalist

Positive Change - Social Good: Non-Profit

Sandy Hook Promise
Gold
Change the Ref
Bronze
The ONE Campaign
Finalist
Theirworld
Finalist
Specialty

Brand Content & Entertainment - Products

Dove Men+Care
Finalist
Good Humor
Finalist
Old Forester Kentucky Whiskey
Finalist
Ski-Doo
Finalist
Ziploc
Finalist

Brand Content & Entertainment - Services

The Chicago Public Library
Gold
JetBlue
Finalist
KFC
Finalist
Match
Finalist
McDonald's
Finalist

Brand Experience: AR/VR/Digital

Tinder
Gold
Ally Financial
Silver
Doritos
Finalist
TodaysMilitary.com
Finalist
Trident
Finalist
Trolli
Finalist

Brand Experience: Live

Walmart
Silver
Reese's
Finalist
Woodford Reserve Kentucky Straight Bourbon Whiskey
Finalist

Brand Experience: Live + AR/VR/Digital

Wendy's
Silver
Johnson & Johnson
Finalist

Brand Integration & Entertainment Partnerships

Allegheny Health Network
Silver
Michelob ULTRA
Silver
Advance Auto Parts/DieHard
Finalist
Maytag
Finalist

Business-to-Business - Products

State Street Global Advisors
Silver
iShares by BlackRock
Bronze
Budweiser USA
Finalist

Business-to-Business - Services

IBM
Finalist

Corporate Reputation

Burger King
Gold
AT&T
Finalist
Lumen Technologies
Finalist
Walmart
Finalist

Crisis Response / Critical Pivot

Bridge Senior Living
Silver
The Great American Takeout
Silver
Choice Hotels
Finalist
Fender Play Foundation
Finalist
Johnson & Johnson
Finalist
U.S. Census Bureau
Finalist
United States Postal Service
Finalist

Current Events

Reddit
Gold
Kraft Macaroni & Cheese
Bronze
Business Iceland
Finalist
Good Humor
Finalist
Little Caesars
Finalist
United States Postal Service
Finalist
Walmart
Finalist

David vs. Goliath

Business Iceland
Gold
truth
Bronze
CSAA Insurance
Finalist
Raos
Finalist
Sheba
Finalist
Sunoco
Finalist
Wendy's
Finalist

Direct to Consumer

SimpliSafe Home Security
Finalist
TIKI Brand
Finalist

Engaged Community - Products

Xbox
Silver
Xbox
Silver
BRP
Bronze
Ajinomoto Co., Inc.
Finalist
Pampers
Finalist

Influencer Marketing

Dunkin'
Gold
Coors Light
Bronze
Fox Sports + NASCAR
Bronze
Procter & Gamble
Bronze
Dole Fruit Bowls
Finalist
Frank's RedHot
Finalist

Marketing Disruptors - Products

Pure Leaf
Finalist
Simmons Bedding Company
Finalist

Marketing Innovation Solutions

M&M's
Bronze
truth
Finalist

Multicultural - Products

Crayola
Gold
Crown Royal
Silver
Medalla Light
Silver
SheaMoisture
Finalist

Multicultural - Services

McDonald's
Gold
McDonald's
Silver
Cricket Wireless
Finalist

Non-Profit / Pro-Bono / Public Service

Sandy Hook Promise
Gold
Ad Council & Brady
Finalist
NAACP Atlanta
Finalist
Seattle’s Union Gospel Mission
Finalist

Renaissance

Coors Light
Bronze
Campbell Soup Company
Finalist

Seasonal Marketing- Products

Dole Fruit Bowls
Bronze
Advance Auto Parts/DieHard
Finalist
Burger King
Finalist
Microsoft
Finalist
Porsche
Finalist
Starbucks Frappuccino
Finalist

Seasonal Marketing- Services

Campbell Soup Company
Finalist
FanDuel
Finalist
JetBlue
Finalist
Virgin Hotels
Finalist

Small Budgets - Non-Profit

Sandy Hook Promise
Gold
Change the Ref
Silver
TodaysMilitary.com
Silver
The Chicago Public Library
Bronze
NAACP Atlanta
Finalist
RepresentUS
Finalist

Small Budgets - Products

Detroit City Football Club
Gold
Dunkaroos
Finalist
Ford
Finalist
Hotel Tango Distillery
Finalist
SimpliSafe Home Security
Finalist
Xbox
Finalist

Small Budgets - Services

Business Iceland
Gold
Barba Men’s Grooming Boutique
Silver
The Wild Detectives
Bronze
Foot Locker
Finalist

Sustained Success - Non-Profit

Allegheny Health Network
Bronze
U.S. Centers for Disease Control and Prevention (CDC)
Finalist

Sustained Success - Products

Crown Royal
Gold
Lexus
Finalist

Sustained Success - Services

E*TRADE Financial
Gold
CDW
Silver

Timely Opportunity - Products

Popeyes Louisiana Kitchen
Grand
Michelob ULTRA
Gold
Ajinomoto Co., Inc.
Bronze
Pedigree
Bronze
Arby's
Finalist
Campbell Soup Company
Finalist
Country Time
Finalist
MilkPEP
Finalist
Ocean Spray Cranberries, Inc.
Finalist
SimpliSafe Home Security
Finalist

Timely Opportunity - Services

Sandy Hook Promise
Gold
Hulu
Silver
McDonald's
Bronze
The Boston Globe
Bronze
Change the Ref
Finalist
The Wild Detectives
Finalist

Youth Marketing - Products

Next Gen Personal Finance
Silver
Dunkin'
Bronze
Kraft Macaroni & Cheese
Bronze
JanSport
Finalist

Youth Marketing - Services

McDonald's
Silver
TodaysMilitary.com
Silver
The Real Cost
Finalist