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2023 Effie United States Winners & Finalists

Awarding Ideas That Work®

Effie Awards United States recognizes and celebrates the most effective marketing efforts in the United States.  Winners and finalists were selected from two rigorous rounds of judging and were celebrated at the Awards Gala on June 1, 2023.

MEDIA INQUIRIES
Contact the Effie team or visit the News Room.
EFFIE TROPHIES
Winners are sent trophies after the gala.  To order additional trophies, visit the Effie Store.
  • PRODUCT AND SERVICE
  • COMMERCE & SHOPPER
  • DIGITAL
  • HEALTH
  • MEDIA
  • POSITIVE CHANGE
  • SPECIALTY

    • Industry
    categories

    Automotive - Vehicles

    2023_us_2023_e-7942-952_hero_1
    2023_us_2023_e-8549-655_hero_1
    2023_us_2023_e-8041-455_hero_1
    2023_us_2023_e-7855-680_hero_1
    2023_us_2023_e-8519-019_hero_1

    Beverages - Alcohol

    2023_us_2023_e-7994-853_hero_1
    2023_us_2023_e-8419-887_hero_1
    2023_us_2023_e-8478-444_hero_1

    Culture & The Arts

    2023_us_2023_e-7941-057_hero_1

    Entertainment & Sports

    2023_us_2023_e-8450-829_hero_1

    Finance

    2023_us_2023_e-8183-270_hero_1
    2023_us_2023_e-7811-013_hero_1
    2023_us_2023_e-8458-083_hero_1
    2023_us_2023_e-8301-216_hero_1

    Food

    2023_us_2023_e-7864-807_hero_1
    2023_us_2023_e-8381-511_hero_1
    2023_us_2023_e-8073-868_hero_1
    2023_us_2023_e-8337-035_hero_1
    2023_us_2023_e-8452-367_hero_1
    2023_us_2023_e-8383-648_hero_1
    2023_us_2023_e-8617-931_mp4_preview_1

    Gaming & E-Sports

    2023_us_2023_e-8198-144_hero_1
    2023_us_2023_e-8515-810_hero_1
    2023_us_2023_e-7947-055_hero_1

    Government & Public Service

    2023_us_2023_e-8334-581_hero_1
    2023_us_2023_e-8413-420_hero_1

    Home Furnishings & Appliances

    2023_us_2023_e-8339-181_hero_1

    Household Supplies & Services

    2023_us_2023_e-8115-373_hero_1
    Screenshot_2024-05-23_at_10.55.48%e2%80%afam
    2023_us_2023_e-8193-705_hero_1
    2023_us_2023_e-7859-188_hero_1

    Insurance

    2023_us_2023_e-8238-469_hero_1
    2023_us_2023_e-8395-256_hero_1

    Internet & Telecom

    2023_us_2023_e-8320-275_hero_1

    Multicultural - Non-Profits

    2023_us_2023_e-8352-719_hero_1
    2023_us_2023_e-8635-602_hero_1
    2023_us_2023_e-8335-301_hero_1

    Personal Care

    2023_us_2023_e-8629-722_mp4_preview_1
    2023_us_2023_e-8303-432_hero_1

    Pet Care

    2023_us_2023_e-8217-955_hero_1

    Professional Services

    2023_us_2023_e-8256-777_hero_1

    Restaurants

    2023_us_2023_e-8267-308_hero_1
    2023_us_2023_e-8069-293_hero_1
    2023_us_2023_e-8505-261_hero_1

    Retail

    2023_us_2023_e-7806-281_hero_1

    Snacks & Desserts

    2023_us_2023_e-8218-812_hero_1
    2023_us_2023_e-8139-829_hero_1
    2023_us_2023_e-7921-476_hero_1
    2023_us_2023_e-8067-579_hero_1
    2023_us_2023_e-7823-908_hero_1
    2023_us_2023_e-8174-916_hero_1

    Software & Apps

    2023_us_2023_e-7883-249_hero_1
    2023_us_2023_e-8568-827_hero_1

    Travel & Tourism

    2023_us_2023_e-7768-756_hero_1
    2023_us_2023_e-7872-188_hero_1
    2023_us_2023_e-8181-082_hero_1
    2023_us_2023_e-7787-709_hero_1
    2023_us_2023_e-7981-014_hero_1

    Specialty
    categories

    Commerce & Shopper

    Commerce & Shopper: Category/Aisle Evolution

    2023_us_2023_e-8111-192_hero_1
    2023_us_2023_e-7926-617_hero_1
    2023_us_2023_e-7837-140_hero_1

    Commerce & Shopper: Challenger Brand Solutions

    2023_us_2023_e-8584-516_mp4_preview_1
    2023_us_2023_e-7940-391_hero_1
    2023_us_2023_e-7834-655_hero_1
    2023_us_2023_e-8520-579_mp4_preview_1
    2023_us_2023_e-8023-482_hero_1

    Commerce & Shopper: Crisis Response / Critical Pivot

    2023_us_2023_e-8644-360_mp4_preview_1
    2023_us_2023_e-7835-216_hero_1

    Commerce & Shopper: E-Commerce

    2023_us_2023_e-8387-203_hero_1

    Commerce & Shopper: Experiential Shopper Marketing

    2023_us_2023_e-8108-019_hero_1
    2023_us_2023_e-7927-211_hero_1
    2023_us_2023_e-8280-331_hero_1

    Commerce & Shopper: Media Innovation

    2023_us_2023_e-8240-486_hero_1
    2023_us_2023_e-7778-255_hero_1

    Commerce & Shopper: Multi-Brand Shopper Solution

    2023_us_2023_e-8128-827_hero_1

    Commerce & Shopper: New Product/Service Introduction

    2023_us_2023_e-8564-476_mp4_preview_1
    2023_us_2023_e-8251-222_hero_1
    2023_us_2023_e-7925-722_hero_1

    Commerce & Shopper: Omni-Channel Shopper Solution

    2023_us_2023_e-8098-270_hero_1
    2023_us_2023_e-8513-806_hero_1
    2023_us_2023_e-8137-412_hero_1

    Commerce & Shopper: Seasonal/Event

    2023_us_2023_e-8116-804_hero_1
    2023_us_2023_e-7939-130_hero_1
    2023_us_2023_e-8632-678_hero_1
    2023_us_2023_e-8386-196_hero_1

    Commerce & Shopper: Single-Retailer Program- Drugstores

    2023_us_2023_e-7757-555_hero_1
    2023_us_2023_e-8099-684_hero_1

    Commerce & Shopper: Single-Retailer Program- Mass Merchants

    2023_us_2023_e-8309-240_hero_1
    2023_us_2023_e-8250-670_hero_1

    Commerce & Shopper: Single-Retailer Program- Other

    2023_us_2023_e-7841-631_hero_1

    Commerce & Shopper: Single-Retailer Program- Supermarkets

    2023_us_2023_e-8146-828_hero_1
    2023_us_2023_e-7779-275_hero_1
    Digital

    Direct to Consumer

    2023_us_2023_e-7789-737_hero_1
    2023_us_2023_e-8284-341_hero_1
    2023_us_2023_e-8359-999_hero_1
    2023_us_2023_e-8326-638_hero_1

    Engaged Community - Products

    2023_us_2023_e-8590-536_hero_1

    Engaged Community - Services

    2023_us_2023_e-7903-032_hero_1
    2023_us_2023_e-7930-616_hero_1

    Influencer Marketing

    2023_us_2023_e-8393-090_hero_1
    2023_us_2023_e-7882-851_hero_1
    2023_us_2023_e-8412-617_hero_1

    Performance Marketing

    2023_us_2023_e-8571-002_mp4_preview_1
    2023_us_2023_e-8631-618_hero_1

    Social Media - Products

    2023_us_2023_e-7922-588_hero_1
    2023_us_2023_e-8208-020_hero_1
    2023_us_2023_e-7824-545_hero_1

    Social Media - Services

    2023_us_2023_e-7868-340_hero_1
    Health

    Disease Awareness & Education: Non-Profit

    2023_us_2023_e-8396-869_hero_1
    2023_us_2023_e-8105-294_hero_1

    Disease Awareness & Education: Pharma/Corporate

    2023_us_2023_e-8477-397_hero_1
    2023_us_2023_e-7797-158_hero_1
    2023_us_2023_e-8286-674_hero_1
    2023_us_2023_e-8574-106_hero_1

    Health, Fitness & Wellness

    2023_us_2023_e-8530-264_hero_1

    Healthcare - OTC

    2023_us_2023_e-8156-233_hero_1
    2023_us_2023_e-8449-758_hero_1

    Healthcare - Rx - Consumer/DTC

    2023_us_2023_e-8011-869_hero_1
    2023_us_2023_e-8282-919_hero_1
    2023_us_2023_e-8493-216_hero_1
    2023_us_2023_e-8106-385_hero_1
    2023_us_2023_e-8606-377_hero_1

    Healthcare Services

    2023_us_2023_e-8426-153_hero_1
    2023_us_2023_e-8307-255_hero_1
    2023_us_2023_e-7979-671_hero_1
    Media

    Data-Driven

    2023_us_2023_e-7928-231_hero_1
    2023_us_2023_e-8479-546_hero_1
    2023_us_2023_e-7961-459_hero_1
    2023_us_2023_e-8436-457_hero_1

    Experiential Marketing - Live + Digital

    2023_us_2023_e-8604-887_hero_1
    2023_us_2023_e-7780-191_hero_1

    Experiential Marketing - Digital

    2023_us_2023_e-8071-748_hero_1
    2023_us_2023_e-8201-128_hero_1
    2023_us_2023_e-7964-207_hero_1
    2023_us_2023_e-8077-029_hero_1

    Media Content Partnerships

    2023_us_2023_e-8497-412_mp4_preview_1
    2023_us_2023_e-8219-122_hero_1
    2023_us_2023_e-8546-074_mp4_preview_1

    Media Idea

    2023_us_2023_e-8511-267_hero_1
    2023_us_2023_e-7919-965_hero_1
    2023_us_2023_e-8510-558_hero_1

    Media Innovation - Emerging & New Channels

    2023_us_2023_e-8494-427_hero_1
    2023_us_2023_e-8200-888_hero_1
    2023_us_2023_e-8442-018_hero_1

    Media Innovation - Existing Channels

    2023_us_2023_e-8514-589_hero_1
    Positive Change

    Positive Change - Environmental: Brands

    2023_us_2023_e-8074-860_hero_1
    2023_us_2023_e-8653-305_mp4_preview_1

    Positive Change - Social Good - Diversity, Equity & Inclusion

    2023_us_2023_e-8391-882_hero_1
    2023_us_2023_e-7795-943_hero_1
    2023_us_2023_e-8300-124_hero_1
    2023_us_2023_e-8418-353_hero_1
    2023_us_2023_e-8637-625_hero_1
    2023_us_2023_e-8342-522_hero_1

    Positive Change - Social Good: Brands

    2023_us_2023_e-8457-173_hero_1
    2023_us_2023_e-7771-330_hero_1
    2023_us_2023_e-8203-388_hero_1

    Positive Change - Social Good: Non-Profit

    2023_us_2023_e-7861-964_hero_1
    2023_us_2023_e-7851-170_hero_1
    2023_us_2023_e-8351-859_hero_1
    2023_us_2023_e-7920-687_hero_1
    Specialty

    Brand Content & Entertainment - Products

    2023_us_2023_e-8495-128_hero_1
    2023_us_2023_e-7924-054_hero_1
    2023_us_2023_e-8603-573_hero_1
    2023_us_2023_e-7945-103_hero_1
    2023_us_2023_e-8262-078_hero_1

    Brand Integration & Entertainment Partnerships

    2023_us_2023_e-8641-632_mp4_preview_1
    2023_us_2023_e-8312-119_hero_1
    2023_us_2023_e-8509-879_mp4_preview_1
    2023_us_2023_e-8091-858_hero_1
    2023_us_2023_e-8659-238_hero_1

    Business-to-Business - Products

    2023_us_2023_e-7885-587_hero_1
    2023_us_2023_e-8302-823_hero_1
    2023_us_2023_e-7857-699_hero_1

    Business-to-Business - Services

    2023_us_2023_e-8476-252_hero_1
    2023_us_2023_e-8306-352_hero_1

    Business/Product/Service Innovation / Marketing Innovation Solutions

    2023_us_2023_e-7933-215_hero_1
    2023_us_2023_e-8293-513_hero_1

    Corporate Reputation

    2023_us_2023_e-8356-348_hero_1
    2023_us_2023_e-8192-654_hero_1

    Crisis Response / Critical Pivot

    2023_us_2023_e-8136-569_hero_1
    2023_us_2023_e-8336-835_hero_1

    Current Events

    2023_us_2023_e-7929-878_hero_1
    2023_us_2023_e-7867-883_hero_1
    2023_us_2023_e-7899-883_hero_1

    Customer Experience / Marketing Innovation Solutions

    2023_us_2023_e-8152-729_hero_1

    David vs. Goliath - Products

    2023_us_2023_e-8271-940_hero_1
    2023_us_2023_e-8521-323_mp4_preview_1
    2023_us_2023_e-8199-032_hero_1

    David vs. Goliath - Services

    2023_us_2023_e-8230-046_hero_1
    2023_us_2023_e-8040-602_hero_1
    2023_us_2023_e-7984-907_hero_1
    2023_us_2023_e-8459-055_hero_1
    2023_us_2023_e-8647-528_hero_1

    Marketing Disruptors - Products

    2023_us_2023_e-8186-678_hero_1
    2023_us_2023_e-8353-806_hero_1
    2023_us_2023_e-8321-456_hero_1
    2023_us_2023_e-8598-468_hero_1
    2023_us_2023_e-8625-151_mp4_preview_1
    2023_us_2023_e-8296-934_hero_1
    2023_us_2023_e-8297-322_hero_1
    2023_us_2023_e-8461-166_hero_1

    Multicultural - Products

    2023_us_2023_e-8618-175_hero_1
    2023_us_2023_e-8472-163_hero_1
    2023_us_2023_e-8474-709_hero_1
    2023_us_2023_e-8117-888_hero_1
    2023_us_2023_e-8469-255_hero_1
    2023_us_2023_e-8273-330_hero_1
    2023_us_2023_e-8627-140_hero_1
    2023_us_2023_e-7796-421_hero_1

    Multicultural - Services

    2023_us_2023_e-8268-262_hero_1
    2023_us_2023_e-8313-152_hero_1
    2023_us_2023_e-8475-706_hero_1

    New Product or Service Introduction or Line Extension

    2023_us_2023_e-8453-194_hero_1
    2023_us_2023_e-8153-015_hero_1

    Non-Profit / Pro-Bono / Public Service

    2023_us_2023_e-7852-787_hero_1
    2023_us_2023_e-8049-462_hero_1
    2023_us_2023_e-7810-027_hero_1

    Renaissance

    2023_us_2023_e-8232-135_hero_1
    2023_us_2023_e-8483-053_hero_1

    Seasonal Marketing- Products

    2023_us_2023_e-8471-354_hero_1
    2023_us_2023_e-8045-023_hero_1
    2023_us_2023_e-8594-640_mp4_preview_1
    2023_us_2023_e-8489-498_hero_1
    2023_us_2023_e-8043-372_hero_1
    2023_us_2023_e-7762-397_hero_1

    Seasonal Marketing- Services

    2023_us_2023_e-8325-008_hero_1

    Small Budgets - Non-Profit

    2023_us_2023_e-8039-611_hero_1
    2023_us_2023_e-8204-068_hero_1
    2023_us_2023_e-7845-067_hero_1
    2023_us_2023_e-7853-294_hero_1

    Small Budgets - Products

    2023_us_2023_e-7865-449_hero_1
    2023_us_2023_e-7881-895_hero_1
    2023_us_2023_e-8220-938_hero_1
    2023_us_2023_e-8431-138_hero_1
    2023_us_2023_e-8202-585_hero_1
    2023_us_2023_e-8190-227_hero_1
    2023_us_2023_e-8563-637_mp4_preview_1

    Small Budgets - Services

    2023_us_2023_e-7985-465_hero_1
    2023_us_2023_e-8257-069_hero_1
    2023_us_2023_e-7987-821_hero_1
    2023_us_2023_e-7901-734_hero_1

    Sustained Success - Products

    2023_us_2023_e-8226-186_hero_1
    2023_us_2023_e-8490-589_hero_1
    2023_us_2023_e-8028-860_hero_1

    Sustained Success - Services

    2023_us_2023_e-8345-676_hero_1
    2023_us_2023_e-8037-285_hero_1

    Timely Opportunity - Products

    2023_us_2023_e-8602-054_hero_1
    2023_us_2023_e-8239-284_hero_1
    2023_us_2023_e-8046-765_hero_1
    2023_us_2023_e-7782-297_hero_1

    Youth Marketing - Products

    2023_us_2023_e-8583-454_mp4_preview_1
    2023_us_2023_e-8496-622_mp4_preview_1
    2023_us_2023_e-8140-677_hero_1
    2023_us_2023_e-8249-311_hero_1
    2023_us_2023_e-8185-573_hero_1

    Youth Marketing - Services

    2023_us_2023_e-8094-057_hero_1
    2023_us_2023_e-8227-307_hero_1

    United States

    2023 Winner Showcase

    Awarding Ideas That Work®

    Effie Awards United States recognizes and celebrates the most effective marketing efforts in the United States.  Winners and finalists were selected from two rigorous rounds of judging and were celebrated at the Awards Gala on June 1, 2023.

    Industry
    categories

    Automotive - Vehicles

    Acura
    Gold
    Ford Raptor R
    Silver
    Chrysler
    Finalist
    Hyundai Motor America
    Finalist
    Nissan
    Finalist

    Beverages - Alcohol

    Miller64
    Silver
    Clos du Bois
    Bronze
    Michelob ULTRA
    Finalist

    Culture & The Arts

    Brooklyn Film Festival
    Bronze

    Entertainment & Sports

    Caesars Sportsbook
    Silver

    Finance

    iShares
    Silver
    MassMutual
    Silver
    TIAA
    Bronze
    Mastercard
    Finalist

    Food

    Alpha Foods
    Gold
    Velveeta
    Silver
    Hellmann's Best Foods
    Bronze
    Activia
    Finalist
    Lunchables
    Finalist
    Oscar Mayer
    Finalist
    RAGÚ
    Finalist

    Gaming & E-Sports

    Xbox's Halo Infinite
    Silver
    Frosted Flakes
    Bronze
    The Sims
    Finalist

    Government & Public Service

    Energy Upgrade California - Flex Alert
    Finalist
    U.S. Army
    Finalist

    Home Furnishings & Appliances

    iRobot
    Finalist

    Household Supplies & Services

    Kleenex
    Silver
    Tide
    Silver
    Air Wick
    Bronze
    ROUNDUP
    Finalist

    Insurance

    AAA Insurance
    Silver
    AAA (American Automobile Association)/ACG (Auto Club Group)
    Finalist

    Internet & Telecom

    AT&T FIber
    Finalist

    Multicultural - Non-Profits

    Accounting+
    Finalist
    Ascend
    Finalist
    Energy Upgrade California - Flex Alert
    Finalist

    Personal Care

    Dove
    Gold
    eos
    Gold

    Pet Care

    Zoetis Equine
    Finalist

    Professional Services

    ZenBusiness
    Finalist

    Restaurants

    Domino's
    Gold
    Chipotle Mexican Grill
    Silver
    Jack in the Box
    Bronze

    Retail

    Mattress Firm
    Finalist

    Snacks & Desserts

    Cheez-It
    Bronze
    M&M'S
    Bronze
    Skittles
    Bronze
    Doritos & Netflix
    Finalist
    PLANTERS®
    Finalist
    Pringles
    Finalist

    Software & Apps

    SAS
    Finalist
    Smartsheet
    Finalist

    Travel & Tourism

    Black & Abroad
    Gold
    Business Iceland
    Silver
    Carnival Cruise Line
    Bronze
    Great Wolf Lodge
    Bronze
    Best Western Hotels & Resorts
    Finalist

    Specialty
    categories

    Commerce & Shopper

    Commerce & Shopper: Category/Aisle Evolution

    Whirlpool
    Bronze
    Intel
    Finalist
    SC Johnson
    Finalist

    Commerce & Shopper: Challenger Brand Solutions

    eos
    Gold
    Alpha Foods
    Bronze
    Godiva
    Bronze
    AAA (American Automobile Association)/ACG (Auto Club Group)
    Finalist
    Wasa
    Finalist

    Commerce & Shopper: Crisis Response / Critical Pivot

    Ben's Original
    Gold
    Godiva
    Silver

    Commerce & Shopper: E-Commerce

    Oscar Mayer
    Finalist

    Commerce & Shopper: Experiential Shopper Marketing

    Unilever Beauty and Personal Care
    Bronze
    Intel
    Finalist
    Tropicana
    Finalist

    Commerce & Shopper: Media Innovation

    AAA Insurance
    Gold
    Nature Valley
    Finalist

    Commerce & Shopper: Multi-Brand Shopper Solution

    Unilever Beauty & Personal Wellness
    Bronze

    Commerce & Shopper: New Product/Service Introduction

    Wingstop
    Silver
    Coca-Cola
    Bronze
    Credit Karma
    Bronze

    Commerce & Shopper: Omni-Channel Shopper Solution

    Unilever BPC
    Silver
    Old Spice
    Bronze
    Unilever Beauty & Personal Wellness
    Bronze

    Commerce & Shopper: Seasonal/Event

    Kleenex
    Silver
    Coors Light
    Finalist
    Lenovo
    Finalist
    Tyson
    Finalist

    Commerce & Shopper: Single-Retailer Program- Drugstores

    Unilever BPC
    Silver
    Unilever BPC
    Bronze

    Commerce & Shopper: Single-Retailer Program- Mass Merchants

    Pedigree, Nutro, IAMS Cat, IAMS Dog, Temptations
    Bronze
    Coca-Cola
    Finalist

    Commerce & Shopper: Single-Retailer Program- Other

    la Madeleine
    Finalist

    Commerce & Shopper: Single-Retailer Program- Supermarkets

    Good Thins, Sargento, Triscuit & Wheat Thins
    Bronze
    Nature Valley
    Bronze
    Digital

    Direct to Consumer

    Cheez-It
    Gold
    ALPROLIX
    Bronze
    KEEN Utility
    Bronze
    Pearson
    Bronze

    Engaged Community - Products

    Simply Spiked Lemonade
    Silver

    Engaged Community - Services

    Navy Federal Credit Union (NFCU)
    Bronze
    KFC
    Finalist

    Influencer Marketing

    Call of Duty: Warzone
    Bronze
    Champion
    Bronze
    S.Pellegrino
    Finalist

    Performance Marketing

    DIRECTV
    Finalist
    Lenovo
    Finalist

    Social Media - Products

    Skittles
    Silver
    Miller Lite
    Finalist
    PLANTERS®
    Finalist

    Social Media - Services

    Change the Ref
    Finalist
    Health

    Disease Awareness & Education: Non-Profit

    Truth Initiative
    Silver
    The California Healthy Minds, Thriving Kids Project
    Finalist

    Disease Awareness & Education: Pharma/Corporate

    Gilead HIV Franchise
    Bronze
    Vaseline
    Bronze
    Blueprint Medicines
    Finalist
    Itching For Help
    Finalist

    Health, Fitness & Wellness

    Orgain
    Finalist

    Healthcare - OTC

    Advil
    Finalist
    Pfizer
    Finalist

    Healthcare - Rx - Consumer/DTC

    Annovera
    Bronze
    ALPROLIX
    Finalist
    Blueprint Medicines
    Finalist
    Oxbryta
    Finalist
    VYVGART
    Finalist

    Healthcare Services

    The Christ Health Hospital Network
    Gold
    Cigna Healthcare
    Silver
    OhioHealth
    Finalist
    Media

    Data-Driven

    J&J Enterprise: Tylenol, Zyrtec, Neutrogena, OGX, Listerine, Aveeno, Clean & Clear
    Bronze
    Reese’s
    Finalist
    ROUNDUP
    Finalist
    The Trade Desk
    Finalist

    Experiential Marketing - Live + Digital

    Michelob ULTRA
    Silver
    Rick and Morty
    Finalist

    Experiential Marketing - Digital

    Doritos & Netflix
    Silver
    Miller Lite
    Bronze
    Acura
    Finalist
    Applebee's
    Finalist

    Media Content Partnerships

    Froot Loops
    Gold
    Cheez-It
    Bronze
    Chunky Soup
    Finalist

    Media Idea

    Lunchables
    Gold
    GUNS DOWN AMERICA
    Finalist
    Heinz Ketchup
    Finalist

    Media Innovation - Emerging & New Channels

    Froot Loops
    Gold
    Miller Lite
    Bronze
    Mastercard
    Finalist

    Media Innovation - Existing Channels

    Frosted Flakes
    Finalist
    Positive Change

    Positive Change - Environmental: Brands

    Hellmann's Best Foods
    Bronze
    Nature Valley
    Finalist

    Positive Change - Social Good - Diversity, Equity & Inclusion

    P&G
    Gold
    Vaseline
    Gold
    Mastercard
    Silver
    Ancestry
    Finalist
    Ascend
    Finalist
    H&R Block
    Finalist

    Positive Change - Social Good: Brands

    TIAA
    Silver
    Lysol
    Bronze
    Crown Royal
    Finalist

    Positive Change - Social Good: Non-Profit

    Change the Ref
    Silver
    Sandy Hook Promise
    Silver
    Second Harvest Heartland
    Bronze
    GUNS DOWN AMERICA
    Finalist
    Specialty

    Brand Content & Entertainment - Products

    Froot Loops
    Gold
    Skittles
    Gold
    Michelob ULTRA
    Silver
    Acura
    Finalist
    New York Lottery
    Finalist

    Brand Integration & Entertainment Partnerships

    Adobe
    Gold
    Instacart
    Bronze
    Lexus
    Bronze
    Chunky Soup
    Finalist
    WhatsApp
    Finalist

    Business-to-Business - Products

    SAS
    Silver
    Mastercard
    Bronze
    Juniper Networks
    Finalist

    Business-to-Business - Services

    QuickBooks
    Bronze
    Cigna Healthcare
    Finalist

    Business/Product/Service Innovation / Marketing Innovation Solutions

    Miller Lite
    Finalist
    Movember
    Finalist

    Corporate Reputation

    General Motors
    Finalist
    Lumen Enterprises
    Finalist

    Crisis Response / Critical Pivot

    The Christ Health Hospital Network
    Silver
    Energy Upgrade California - Flex Alert
    Finalist

    Current Events

    Business Iceland
    Silver
    Mint Mobile
    Finalist
    Toyota
    Finalist

    Customer Experience / Marketing Innovation Solutions

    My GM Rewards + My GM Rewards Card
    Finalist

    David vs. Goliath - Products

    Xyzal
    Gold
    AAA (American Automobile Association)/ACG (Auto Club Group)
    Finalist
    Miller Lite
    Finalist

    David vs. Goliath - Services

    Truth Initiative
    Grand
    Brooklyn Film Festival
    Finalist
    Business Iceland
    Finalist
    TIAA
    Finalist
    Zelle
    Finalist

    Marketing Disruptors - Products

    iShares
    Silver
    Taco Bell
    Bronze
    AT&T FIber
    Finalist
    Citizens
    Finalist
    General Motors
    Finalist
    Motorola razr
    Finalist
    SPANX
    Finalist
    Tropicana
    Finalist

    Multicultural - Products

    Black & Abroad
    Gold
    Mahatma and Carolina Brand Rice
    Gold
    Trulicity
    Bronze
    Kleenex®
    Finalist
    Miller Lite
    Finalist
    Mucinex
    Finalist
    Sephora
    Finalist
    Vaseline
    Finalist

    Multicultural - Services

    QuickBooks
    Gold
    AT&T FIber
    Bronze
    CVS Health
    Finalist

    New Product or Service Introduction or Line Extension

    Subway
    Silver
    My GM Rewards + My GM Rewards Card
    Finalist

    Non-Profit / Pro-Bono / Public Service

    Sandy Hook Promise
    Bronze
    9/11 Day
    Finalist
    Change the Ref
    Finalist

    Renaissance

    IBM
    Silver
    YMCA
    Finalist

    Seasonal Marketing- Products

    Miller Lite
    Gold
    Hellmann's Best Foods
    Silver
    Checkers and Rally's
    Finalist
    NBA
    Finalist
    Nissan North America
    Finalist
    Sun-Maid
    Finalist

    Seasonal Marketing- Services

    Pearson
    Bronze

    Small Budgets - Non-Profit

    Brooklyn Film Festival
    Silver
    Cleveland Clinic
    Finalist
    PERIOD.
    Finalist
    Sandy Hook Promise
    Finalist

    Small Budgets - Products

    Alpha Foods
    Gold
    Champion
    Bronze
    Cheez-It
    Finalist
    Clos du Bois
    Finalist
    Miller Lite
    Finalist
    Miller64
    Finalist
    Wingstop
    Finalist

    Small Budgets - Services

    Business Iceland
    Bronze
    ZenBusiness
    Bronze
    Business Iceland
    Finalist
    Navy Federal Credit Union (NFCU)
    Finalist

    Sustained Success - Products

    Old Spice
    Gold
    CHIPOTLE
    Finalist
    Gillette Venus
    Finalist

    Sustained Success - Services

    The New York Times
    Gold
    Tobacco Free Florida
    Silver

    Timely Opportunity - Products

    Michelob ULTRA
    Silver
    AAA Insurance
    Bronze
    Hellmann's Best Foods
    Bronze
    Rick and Morty
    Finalist

    Youth Marketing - Products

    eos
    Gold
    Froot Loops
    Gold
    M&M'S
    Bronze
    Coca-Cola
    Finalist
    iShares
    Finalist

    Youth Marketing - Services

    McDonald's
    Finalist
    Truth Initiative
    Finalist