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2023 Effie United States Winners & Finalists

Awarding Ideas That Work®

Effie Awards United States recognizes and celebrates the most effective marketing efforts in the United States.  Winners and finalists were selected from two rigorous rounds of judging and were celebrated at the Awards Gala on June 1, 2023.

MEDIA INQUIRIES
Contact the Effie team or visit the News Room.
EFFIE TROPHIES
Winners are sent trophies after the gala.  To order additional trophies, visit the Effie Store.

Industry
categories

Automotive - Vehicles

Beverages - Alcohol

Culture & The Arts

Entertainment & Sports

Finance

Food

Gaming & E-Sports

Government & Public Service

Household Supplies & Services

Insurance

Internet & Telecom

Multicultural - Non-Profits

Personal Care

Pet Care

Professional Services

Restaurants

Retail

Snacks & Desserts

Software & Apps

Travel & Tourism

Specialty
categories

Commerce & Shopper

Commerce & Shopper: Category/Aisle Evolution

Commerce & Shopper: Challenger Brand Solutions

Commerce & Shopper: E-Commerce

Commerce & Shopper: Experiential Shopper Marketing

Commerce & Shopper: Media Innovation

Commerce & Shopper: Multi-Brand Shopper Solution

Commerce & Shopper: New Product/Service Introduction

Commerce & Shopper: Omni-Channel Shopper Solution

Commerce & Shopper: Seasonal/Event

Commerce & Shopper: Single-Retailer Program- Drugstores

Commerce & Shopper: Single-Retailer Program- Mass Merchants

Commerce & Shopper: Single-Retailer Program- Supermarkets

Digital

Direct to Consumer

Engaged Community - Products

Engaged Community - Services

Experiential Marketing - Digital

Performance Marketing

Social Media - Products

Social Media - Services

Health

Disease Awareness & Education: Non-Profit

Disease Awareness & Education: Pharma/Corporate

Healthcare - OTC

Healthcare - Rx - Consumer/DTC

Healthcare Services

Media

Data-Driven

Experiential Marketing - Live + Digital

Media Content Partnerships

Media Idea

Media Innovation - Emerging & New Channels

Media Innovation - Existing Channels

Positive Change

Positive Change - Environmental: Brands

Positive Change - Social Good - Diversity, Equity & Inclusion

Positive Change - Social Good: Brands

Positive Change - Social Good: Non-Profit

Specialty

Brand Content & Entertainment - Products

Brand Integration & Entertainment Partnerships

Business-to-Business - Products

Business-to-Business - Services

Corporate Reputation

Crisis Response / Critical Pivot

Current Events

Customer Experience / Marketing Innovation Solutions

David vs. Goliath - Products

David vs. Goliath - Services

Influencer Marketing

Marketing Disruptors - Products

Multicultural - Products

Multicultural - Services

New Product or Service Introduction

Non-Profit / Pro-Bono / Public Service

Renaissance

Seasonal Marketing- Products

Small Budgets - Non-Profit

Small Budgets - Products

Small Budgets - Services

Sustained Success - Products

Sustained Success - Services

Timely Opportunity - Products

Youth Marketing - Products

Youth Marketing - Services

United States

2023 Winner Showcase

Awarding Ideas That Work®

Effie Awards United States recognizes and celebrates the most effective marketing efforts in the United States.  Winners and finalists were selected from two rigorous rounds of judging and were celebrated at the Awards Gala on June 1, 2023.

Industry
categories

Automotive - Vehicles

Acura
Gold
Ford Raptor R
Silver
Chrysler
Finalist
Hyundai Motor America
Finalist
Nissan
Finalist

Beverages - Alcohol

Miller64
Silver
Clos du Bois
Bronze
Michelob ULTRA
Finalist

Culture & The Arts

Brooklyn Film Festival
Bronze

Entertainment & Sports

Caesars Sportsbook
Silver

Finance

iShares
Silver
MassMutual
Silver
TIAA
Bronze
Mastercard
Finalist

Food

Alpha Foods
Gold
Velveeta
Silver
Hellmann's Best Foods
Bronze
Activia
Finalist
Lunchables
Finalist
Oscar Mayer
Finalist
RAGÚ
Finalist

Gaming & E-Sports

Xbox's Halo Infinite
Silver
Frosted Flakes
Bronze
The Sims
Finalist

Government & Public Service

Energy Upgrade California - Flex Alert
Finalist
U.S. Army
Finalist

Home Furnishings & Appliances

iRobot
Finalist

Household Supplies & Services

Kleenex
Silver
Tide
Silver
Air Wick
Bronze
ROUNDUP
Finalist

Insurance

AAA Insurance
Silver
AAA (American Automobile Association)/ACG (Auto Club Group)
Finalist

Internet & Telecom

AT&T FIber
Finalist

Multicultural - Non-Profits

Accounting+
Finalist
Ascend
Finalist
Energy Upgrade California - Flex Alert
Finalist

Personal Care

Dove
Gold
eos
Gold

Pet Care

Zoetis Equine
Finalist

Professional Services

ZenBusiness
Finalist

Restaurants

Domino's
Gold
Chipotle Mexican Grill
Silver
Jack in the Box
Bronze

Retail

Mattress Firm
Finalist

Snacks & Desserts

Cheez-It
Bronze
M&M'S
Bronze
Skittles
Bronze
Doritos & Netflix
Finalist
PLANTERS®
Finalist
Pringles
Finalist

Software & Apps

SAS
Finalist
Smartsheet
Finalist

Travel & Tourism

Black & Abroad
Gold
Business Iceland
Silver
Carnival Cruise Line
Bronze
Great Wolf Lodge
Bronze
Best Western Hotels & Resorts
Finalist

Specialty
categories

Commerce & Shopper

Commerce & Shopper: Category/Aisle Evolution

Whirlpool
Bronze
Intel
Finalist
SC Johnson
Finalist

Commerce & Shopper: Challenger Brand Solutions

eos
Gold
Alpha Foods
Bronze
Godiva
Bronze
AAA (American Automobile Association)/ACG (Auto Club Group)
Finalist
Wasa
Finalist

Commerce & Shopper: Crisis Response / Critical Pivot

Ben's Original
Gold
Godiva
Silver

Commerce & Shopper: E-Commerce

Oscar Mayer
Finalist

Commerce & Shopper: Experiential Shopper Marketing

Unilever Beauty and Personal Care
Bronze
Intel
Finalist
Tropicana
Finalist

Commerce & Shopper: Media Innovation

AAA Insurance
Gold
Nature Valley
Finalist

Commerce & Shopper: Multi-Brand Shopper Solution

Unilever Beauty & Personal Wellness
Bronze

Commerce & Shopper: New Product/Service Introduction

Wingstop
Silver
Coca-Cola
Bronze
Credit Karma
Bronze

Commerce & Shopper: Omni-Channel Shopper Solution

Unilever BPC
Silver
Old Spice
Bronze
Unilever Beauty & Personal Wellness
Bronze

Commerce & Shopper: Seasonal/Event

Kleenex
Silver
Coors Light
Finalist
Lenovo
Finalist
Tyson
Finalist

Commerce & Shopper: Single-Retailer Program- Drugstores

Unilever BPC
Silver
Unilever BPC
Bronze

Commerce & Shopper: Single-Retailer Program- Mass Merchants

Pedigree, Nutro, IAMS Cat, IAMS Dog, Temptations
Bronze
Coca-Cola
Finalist

Commerce & Shopper: Single-Retailer Program- Other

la Madeleine
Finalist

Commerce & Shopper: Single-Retailer Program- Supermarkets

Good Thins, Sargento, Triscuit & Wheat Thins
Bronze
Nature Valley
Bronze
Digital

Direct to Consumer

Cheez-It
Gold
ALPROLIX
Bronze
KEEN Utility
Bronze
Pearson
Bronze

Engaged Community - Products

Simply Spiked Lemonade
Silver

Engaged Community - Services

Navy Federal Credit Union (NFCU)
Bronze
KFC
Finalist

Experiential Marketing - Digital

Doritos & Netflix
Silver
Miller Lite
Bronze
Acura
Finalist
Applebee's
Finalist

Performance Marketing

DIRECTV
Finalist
Lenovo
Finalist

Social Media - Products

Skittles
Silver
Miller Lite
Finalist
PLANTERS®
Finalist

Social Media - Services

Change the Ref
Finalist
Health

Disease Awareness & Education: Non-Profit

Truth Initiative
Silver
The California Healthy Minds, Thriving Kids Project
Finalist

Disease Awareness & Education: Pharma/Corporate

Gilead HIV Franchise
Bronze
Vaseline
Bronze
Blueprint Medicines
Finalist
Itching For Help
Finalist

Health, Fitness & Wellness

Orgain
Finalist

Healthcare - OTC

Advil
Finalist
Pfizer
Finalist

Healthcare - Rx - Consumer/DTC

Annovera
Bronze
ALPROLIX
Finalist
Blueprint Medicines
Finalist
Oxbryta
Finalist
VYVGART
Finalist

Healthcare Services

The Christ Health Hospital Network
Gold
Cigna Healthcare
Silver
OhioHealth
Finalist
Media

Data-Driven

J&J Enterprise: Tylenol, Zyrtec, Neutrogena, OGX, Listerine, Aveeno, Clean & Clear
Bronze
Reese’s
Finalist
ROUNDUP
Finalist
The Trade Desk
Finalist

Experiential Marketing - Live + Digital

Michelob ULTRA
Silver
Rick and Morty
Finalist

Media Content Partnerships

Froot Loops
Gold
Cheez-It
Bronze
Chunky Soup
Finalist

Media Idea

Lunchables
Gold
GUNS DOWN AMERICA
Finalist
Heinz Ketchup
Finalist

Media Innovation - Emerging & New Channels

Froot Loops
Gold
Miller Lite
Bronze
Mastercard
Finalist

Media Innovation - Existing Channels

Frosted Flakes
Finalist
Positive Change

Positive Change - Environmental: Brands

Hellmann's Best Foods
Bronze
Nature Valley
Finalist

Positive Change - Social Good - Diversity, Equity & Inclusion

P&G
Gold
Vaseline
Gold
Mastercard
Silver
Ancestry
Finalist
Ascend
Finalist
H&R Block
Finalist

Positive Change - Social Good: Brands

TIAA
Silver
Lysol
Bronze
Crown Royal
Finalist

Positive Change - Social Good: Non-Profit

Change the Ref
Silver
Sandy Hook Promise
Silver
Second Harvest Heartland
Bronze
GUNS DOWN AMERICA
Finalist
Specialty

Brand Content & Entertainment - Products

Froot Loops
Gold
Skittles
Gold
Michelob ULTRA
Silver
Acura
Finalist
New York Lottery
Finalist

Brand Integration & Entertainment Partnerships

Adobe
Gold
Instacart
Bronze
Lexus
Bronze
Chunky Soup
Finalist
WhatsApp
Finalist

Business-to-Business - Products

SAS
Silver
Mastercard
Bronze
Juniper Networks
Finalist

Business-to-Business - Services

QuickBooks
Bronze
Cigna Healthcare
Finalist

Business/Product/Service Innovation / Marketing Innovation Solutions

Miller Lite
Finalist
Movember
Finalist

Corporate Reputation

General Motors
Finalist
Lumen Enterprises
Finalist

Crisis Response / Critical Pivot

The Christ Health Hospital Network
Silver
Energy Upgrade California - Flex Alert
Finalist

Current Events

Business Iceland
Silver
Mint Mobile
Finalist
Toyota
Finalist

Customer Experience / Marketing Innovation Solutions

My GM Rewards + My GM Rewards Card
Finalist

David vs. Goliath - Products

Xyzal
Gold
AAA (American Automobile Association)/ACG (Auto Club Group)
Finalist
Miller Lite
Finalist

David vs. Goliath - Services

Truth Initiative
Grand
Brooklyn Film Festival
Finalist
Business Iceland
Finalist
TIAA
Finalist
Zelle
Finalist

Influencer Marketing

Call of Duty: Warzone
Bronze
Champion
Bronze
S.Pellegrino
Finalist

Marketing Disruptors - Products

iShares
Silver
Taco Bell
Bronze
AT&T FIber
Finalist
Citizens
Finalist
General Motors
Finalist
Motorola razr
Finalist
SPANX
Finalist
Tropicana
Finalist

Multicultural - Products

Black & Abroad
Gold
Mahatma and Carolina Brand Rice
Gold
Trulicity
Bronze
Kleenex®
Finalist
Miller Lite
Finalist
Mucinex
Finalist
Sephora
Finalist
Vaseline
Finalist

Multicultural - Services

QuickBooks
Gold
AT&T FIber
Bronze
CVS Health
Finalist

New Product or Service Introduction

Subway
Silver
My GM Rewards + My GM Rewards Card
Finalist

Non-Profit / Pro-Bono / Public Service

Sandy Hook Promise
Bronze
9/11 Day
Finalist
Change the Ref
Finalist

Renaissance

IBM
Silver
YMCA
Finalist

Seasonal Marketing- Products

Miller Lite
Gold
Hellmann's Best Foods
Silver
Checkers and Rally's
Finalist
NBA
Finalist
Nissan North America
Finalist
Sun-Maid
Finalist

Seasonal Marketing- Services

Pearson
Bronze

Small Budgets - Non-Profit

Brooklyn Film Festival
Silver
Cleveland Clinic
Finalist
PERIOD.
Finalist
Sandy Hook Promise
Finalist

Small Budgets - Products

Alpha Foods
Gold
Champion
Bronze
Cheez-It
Finalist
Clos du Bois
Finalist
Miller Lite
Finalist
Miller64
Finalist
Wingstop
Finalist

Small Budgets - Services

Business Iceland
Bronze
ZenBusiness
Bronze
Business Iceland
Finalist
Navy Federal Credit Union (NFCU)
Finalist

Sustained Success - Products

Old Spice
Gold
CHIPOTLE
Finalist
Gillette Venus
Finalist

Sustained Success - Services

The New York Times
Gold
Tobacco Free Florida
Silver

Timely Opportunity - Products

Michelob ULTRA
Silver
AAA Insurance
Bronze
Hellmann's Best Foods
Bronze
Rick and Morty
Finalist

Youth Marketing - Products

eos
Gold
Froot Loops
Gold
M&M'S
Bronze
Coca-Cola
Finalist
iShares
Finalist

Youth Marketing - Services

McDonald's
Finalist
Truth Initiative
Finalist