Em uma frase, qual é o melhor conselho que você pode dar aos profissionais de marketing hoje?
Know what you stand for and what you stand against—that’s where brands find their tension and become worthy of attention in our increasingly attention-starved culture.
Em uma frase, como você define marketing eficaz?
The worst thing for a brand to become is invisible, so the most effective marketing elevates a brand’s role in the lives of consumers and culture—undeniable relevance and talkability are key.
Taylor Wiegert served on the Round One Jury for the 2020 Prêmios Effie Estados Unidos concorrência.
