Em uma frase…
Qual é o hábito que os profissionais de marketing de hoje devem adotar para aumentar a eficácia?
Adopt a learning mindset and keep exploring the many opportunities in technology- especially in AI.
What’s the biggest factor driving marketing effectiveness?
Laser focus on company strategy and commercial priorities, and develop quantifiable marketing KPIs to support them.
Qual é a lição mais importante sobre eficácia de marketing que você aprendeu com a experiência?
Marketing effectiveness is not one person’s job, it’s everyone’s job. Marketing effectiveness relies on team collaboration: clear communication, mutual goals, sharing diverse perspectives, and commitment to a fully integrated approach.
Charlie Carrington served on the Jury for the 2024 Prêmios Effie Reino Unido concorrência.
