Fuad Chundrigar, Chief Executive Officer, Masarrat Misbah Cosmetics Pvt. Ltd.

Em uma frase…

Como você define marketing eficaz?
First, you need to know the end goal of your marketing (what you believe is marketing success)—then you need to measure it to see the impact. Effectiveness is the measure of how effective the go-to-market strategy is in achieving the results in the short and long term against the spending.

Quais tendências de marketing estão te entusiasmando agora?

  • AI (for example, ChatGPT)
  • Influencer marketing
  • Short form video content/TikTok
Como a criatividade impulsiona a eficácia?
Creativity is generating original and distinctive brand assets which in turn help the brand remain distinctive.

Qual foi sua vitória favorita em termos de eficácia nos últimos meses — pessoal ou profissional?

I think the Shan Foods ads recently aired in PK were very effective.

Como você espera que seja o marketing nos próximos cinco anos?
  • Data will be king
  • VR will be in and brands will move into the metaverse