Într-o singură propoziție…
Cum definiți un marketing eficient?
If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.
De ce tendințe de marketing sunteți entuziasmat în acest moment?
In professional services we are forced to be ahead of practice, AND to slow down those aspects of it that dilute thinking and action. Marketing is entangled in common sense, which reflects fashionable idiosyncrasies, emergency solutions and premeditated “smartness.” Therefore, the anti-trend I’m most excited about right now is a return to “fundamentals.”
Cum stimulează creativitatea eficiența?
Creativity drives effectiveness when it meets business goals and drives sustainable impact over time.
Care este cel mai mare obstacol în calea eficienței marketingului?
Competence gaps and lack of marketing expertise (something common in our discipline) are the biggest roadblocks to marketing effectiveness.
Cum sperați să arate marketingul în următorii cinci ani?
It has moved more to evidence-based marketing effectiveness processes. The budget is often as big as capex but has none of the rigour. This has to change.
Bo was a 2022 Effie Awards Denmark judecător. Vedeți mai multe funcții Într-o singură propoziție.
