Într-o singură propoziție…
Care este un obicei pe care ar trebui să îl adopte marketerii de astăzi pentru a spori eficiența?
Adopt a learning mindset and keep exploring the many opportunities in technology- especially in AI.
What’s the biggest factor driving marketing effectiveness?
Laser focus on company strategy and commercial priorities, and develop quantifiable marketing KPIs to support them.
Care este o lecție cheie despre eficiența marketingului pe care ați învățat-o din experiență?
Marketing effectiveness is not one person’s job, it’s everyone’s job. Marketing effectiveness relies on team collaboration: clear communication, mutual goals, sharing diverse perspectives, and commitment to a fully integrated approach.
Charlie Carrington served on the Jury for the 2024 Premiile Effie Marea Britanie concurenţă.
