Fuad Chundrigar, Chief Executive Officer, Masarrat Misbah Cosmetics Pvt. Ltd.

Într-o singură propoziție…

Cum definiți un marketing eficient?
First, you need to know the end goal of your marketing (what you believe is marketing success)—then you need to measure it to see the impact. Effectiveness is the measure of how effective the go-to-market strategy is in achieving the results in the short and long term against the spending.

De ce tendințe de marketing sunteți entuziasmat în acest moment?

  • AI (for example, ChatGPT)
  • Influencer marketing
  • Short form video content/TikTok
Cum stimulează creativitatea eficiența?
Creativity is generating original and distinctive brand assets which in turn help the brand remain distinctive.

Care este câștigul tău favorit de eficiență din ultimele luni – personal sau profesional?

I think the Shan Foods ads recently aired in PK were very effective.

Cum sperați să arate marketingul în următorii cinci ani?
  • Data will be king
  • VR will be in and brands will move into the metaverse