Într-o singură propoziție…
Care este o concepție greșită comună despre eficiența marketingului?
ROO (Return on Objective) and ROE (Return on Experience) are just as important as ROI when measuring effectiveness.
What’s the biggest factor hindering marketing effectiveness?
One of the biggest factors hindering marketing effectiveness is when campaigns try to address too many things at once, rather than focusing on one single USP.
Care este un obicei pe care ar trebui să îl adopte marketerii de astăzi pentru a spori eficiența?
Experiment, test, adjust: A/B testing should go beyond social platforms and include a variation of headlines, creatives, and CTAs for each of your target audiences.
Care este o lecție cheie despre eficiența marketingului pe care ați învățat-o din experiență?
True effectiveness stems from integration and breaking silos between marketing sub-functions and across your agencies.
Simon Ornelis served on the jury for the 2024 Premiile MENA Effie concurenţă.
