Karsten Jankowski, General Manager, Marketing, PR & Customer Service, INFINITI Middle East

Jednou vetou, akú najlepšiu radu môžete dnes obchodníkom ponúknuť?

Whatever the marketing targets are – brand building, creating awareness, consideration, or other aims – my general recommendation to marketers is to efficiently utilize resources while staying daring, challenging, and open to new ideas and thinking ahead of the competition.

Jednou vetou, ako definujete efektívny marketing?

The most effective brands orchestrate a cacophony of channels and ad formats into a harmonic melody, while being channel and customer lifecycle-specific in their messaging.

Karsten Jankowski served on the Final Round jury for the 2019 MENA Effie Awards súťaž.