Abbas Arslan, Global Senior Director, Human Insights, The Coca-Cola Company

Z enim stavkom ... Kateri je najboljši nasvet, ki ga lahko danes ponudite tržnikom?

Don’t try to sell something you don’t believe in – you will just end up fooling yourself.

Kako definirate učinkovito trženje?

If consumers remember it, it is effective marketing.

Kako lahko tržniki ostanejo učinkoviti v času izzivov?

Smile more – it helps you have better ideas, and makes others think you know something they don’t.

Abbas Arslan served on the Final Round jury for the 2020 Nagrade Effie Pakistan tekmovanje.