Fuad Chundrigar, Chief Executive Officer, Masarrat Misbah Cosmetics Pvt. Ltd.

V enem stavku…

Kako definirate učinkovito trženje?
First, you need to know the end goal of your marketing (what you believe is marketing success)—then you need to measure it to see the impact. Effectiveness is the measure of how effective the go-to-market strategy is in achieving the results in the short and long term against the spending.

Nad katerimi tržnimi trendi ste trenutno navdušeni?

  • AI (for example, ChatGPT)
  • Influencer marketing
  • Short form video content/TikTok
Kako ustvarjalnost spodbuja učinkovitost?
Creativity is generating original and distinctive brand assets which in turn help the brand remain distinctive.

Katera je vaša najljubša zmaga glede učinkovitosti v zadnjih nekaj mesecih – osebna ali poklicna?

I think the Shan Foods ads recently aired in PK were very effective.

Kako pričakujete, da bo trženje videti v naslednjih petih letih?
  • Data will be king
  • VR will be in and brands will move into the metaverse