Fuad Chundrigar, Chief Executive Officer, Masarrat Misbah Cosmetics Pvt. Ltd.

У једној реченици…

Како дефинишете ефикасан маркетинг?
First, you need to know the end goal of your marketing (what you believe is marketing success)—then you need to measure it to see the impact. Effectiveness is the measure of how effective the go-to-market strategy is in achieving the results in the short and long term against the spending.

Који маркетиншки тренд(ови) сте тренутно узбуђени?

  • AI (for example, ChatGPT)
  • Influencer marketing
  • Short form video content/TikTok
Како креативност подстиче ефикасност?
Creativity is generating original and distinctive brand assets which in turn help the brand remain distinctive.

Која је ваша омиљена победа у ефикасности у последњих неколико месеци — лична или професионална?

I think the Shan Foods ads recently aired in PK were very effective.

Како се надате да ће маркетинг изгледати у наредних пет година?
  • Data will be king
  • VR will be in and brands will move into the metaverse