Effie Worldwide announced that for the third consecutive year, the Global Effie Effectiveness Index reveals Unilever is the most effective marketer and WPP is the most effective holding company in the world. Coca-Cola is the most effective brand for the second year in a row. BBDO Worldwide is the most effective agency network and Sancho BBDO (Bogota) is the most effective individual agency office. Budapest-based ACG Advertising Agency was named the number one ranked independent agency, globally.
Now in its fourth year, the Effie Index recognizes the architects of the most effective marketing communications ideas from around the world, determined by their success in more than forty national & regional Effie Award competitions.
The Coca-Cola Company is ranked as the second most effective marketer in the world, followed by Procter & Gamble, PepsiCo (which returns to the top five after a one year absence) and Nestlé. McDonald’s is the second most effective brand, followed by Vodafone, Pepsi, and Dove.
Following WPP, Omnicom maintains its spot as the second most effective holding company globally. IPG regained its third place ranking (which it held in 2011 and 2012), followed by Publicis Groupe (4тх) and Havas (5тх).
BBDO Worldwide claimed the top ranking for the most effective agency network, followed by Ogilvy & Mather, McCann Worldgroup, DDB Worldwide and Leo Burnett Worldwide.
Sancho BBDO is the top ranked individual agency office, followed by Lowe Lintas (Mumbai), Ogilvy & Mather (Mumbai), FP7/DXB (Dubai), and Starcom MediaVest Group (Chicago).
ACG Advertising Agency (Budapest) was ranked first in the independent agency ranking, followed by Kinograf (Kiev) and Barnes, Catmur & Friends (Auckland). Banda Agency (Kiev), ranked the 4тх and Madre Buenos Aires, Beat (Bogota) and Alametifarika (Istanbul) all tied for 5тх most effective independent agency globally.
“Since the Effie Effectiveness Index was launched four years ago, the bar has been raised for companies with the most effective marketing communications strategies, ideas and results,” said Neal Davies, President and CEO of Effie Worldwide. “Marketers who have held the top slot or climbed another level in the Global Effie Index, continue to show the worldwide business community how to create ideas that work.”
Every brand and company ranked in the Effie Index has undergone rigorous evaluations of their case studies and work by expert industry judges to prove that their marketing achieved compelling results. For more information on the most effective agencies, marketers and brands – both globally and regionally visit ввв.еффиеиндек.цом.
Контакт:
Ребека Саливан
за Еффие Ворлдвиде
ребецца@рсулливанпр.цом
617-501-4010/781-326-1996
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О Еффие Ворлдвиде-у Заговарајући праксу и практичаре маркетиншке ефикасности, Еффие Ворлдвиде истиче маркетиншке идеје које функционишу и подстиче промишљен дијалог око покретача маркетиншке ефикасности. Еффие мрежа ради са неким од водећих истраживачких и медијских организација широм света како би својој публици донела релевантне увиде у ефикасну маркетиншку стратегију. Еффие награде су познате међу оглашивачима и агенцијама широм света као најистакнутија награда у индустрији и признају све облике маркетиншке комуникације који доприносе успеху бренда. Од 1968. освајање Еффие-а је постало глобални симбол достигнућа. Данас Еффие слави ефикасност широм света са преко 40 глобалних, регионалних и националних програме широм Азије и Пацифика, Европе, Латинске Америке, Блиског Истока/Северне Африке и Северне Америке. Еффие иницијативе укључују Еффие индекс ефикасности, рангирање најефикаснијих компанија и брендова на глобалном нивоу и Еффие Цасе Датабасе. За више детаља, посетите ввв.еффие.орг. Пратите @еффиеавардс на Твитеру за ажурирања информација о Еффие, програме и вести.
