I en mening ... Vilket är det bästa rådet du kan ge marknadsförare idag?
In this digital age, it’s important to know your consumer well, not only locally, but globally – so learn their culture and how they consume your product, and be politically correct.
Hur definierar du effektiv marknadsföring?
A single-minded message that engages your audience and delivers on your business objectives.
Hur kan marknadsförare förbli effektiva i tider av utmaningar?
Stay relevant and connected to your consumer – in these times of uncertainty, empathy will guarantee you stay top of mind, and, in turn, achieve your numbers.
Ali Rizvi served on the jury for the 2020 Effie Awards Pakistan konkurrens.
