I en mening...
Hur definierar du effektiv marknadsföring?
If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.
Vilken/vilka marknadsföringstrender är du exalterad över just nu?
In professional services we are forced to be ahead of practice, AND to slow down those aspects of it that dilute thinking and action. Marketing is entangled in common sense, which reflects fashionable idiosyncrasies, emergency solutions and premeditated “smartness.” Therefore, the anti-trend I’m most excited about right now is a return to “fundamentals.”
Hur driver kreativitet effektivitet?
Creativity drives effectiveness when it meets business goals and drives sustainable impact over time.
Vilken är den största vägspärren för marknadsföringseffektivitet?
Competence gaps and lack of marketing expertise (something common in our discipline) are the biggest roadblocks to marketing effectiveness.
Hur hoppas du att marknadsföringen ser ut under de kommande fem åren?
It has moved more to evidence-based marketing effectiveness processes. The budget is often as big as capex but has none of the rigour. This has to change.
Bo was a 2022 Effie Awards Denmark bedöma. Se fler funktioner i en mening.
