Kwa Sentensi Moja…
Je, unafafanuaje uuzaji bora?
If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.
Je, ni mienendo gani ya uuzaji unayofurahia sasa hivi?
In professional services we are forced to be ahead of practice, AND to slow down those aspects of it that dilute thinking and action. Marketing is entangled in common sense, which reflects fashionable idiosyncrasies, emergency solutions and premeditated “smartness.” Therefore, the anti-trend I’m most excited about right now is a return to “fundamentals.”
Je, ubunifu huendeshaje ufanisi?
Creativity drives effectiveness when it meets business goals and drives sustainable impact over time.
Je, ni kizuizi gani kikubwa zaidi cha ufanisi wa masoko?
Competence gaps and lack of marketing expertise (something common in our discipline) are the biggest roadblocks to marketing effectiveness.
Je, unatarajia masoko yatakuwaje katika miaka mitano ijayo?
It has moved more to evidence-based marketing effectiveness processes. The budget is often as big as capex but has none of the rigour. This has to change.
Bo was a 2022 Tuzo za Effie Denmark hakimu. Tazama vipengele zaidi katika Sentensi Moja.
