Fuad Chundrigar, Chief Executive Officer, Masarrat Misbah Cosmetics Pvt. Ltd.

Kwa Sentensi Moja…

Je, unafafanuaje uuzaji bora?
First, you need to know the end goal of your marketing (what you believe is marketing success)—then you need to measure it to see the impact. Effectiveness is the measure of how effective the go-to-market strategy is in achieving the results in the short and long term against the spending.

Je, ni mienendo gani ya uuzaji unayofurahia sasa hivi?

  • AI (for example, ChatGPT)
  • Influencer marketing
  • Short form video content/TikTok
Je, ubunifu huendeshaje ufanisi?
Creativity is generating original and distinctive brand assets which in turn help the brand remain distinctive.

Je, ni ushindi gani unaoupenda wa ufanisi kutoka miezi michache iliyopita—ya kibinafsi au ya kitaaluma?

I think the Shan Foods ads recently aired in PK were very effective.

Je, unatarajia masoko yatakuwaje katika miaka mitano ijayo?
  • Data will be king
  • VR will be in and brands will move into the metaverse