Effie Worldwide announced that for the third consecutive year, the Global Effie Effectiveness Index reveals Unilever is the most effective marketer and WPP is the most effective holding company in the world. Coca-Cola is the most effective brand for the second year in a row. BBDO Worldwide is the most effective agency network and Sancho BBDO (Bogota) is the most effective individual agency office. Budapest-based ACG Advertising Agency was named the number one ranked independent agency, globally.
Now in its fourth year, the Effie Index recognizes the architects of the most effective marketing communications ideas from around the world, determined by their success in more than forty national & regional Effie Award competitions.
The Coca-Cola Company is ranked as the second most effective marketer in the world, followed by Procter & Gamble, PepsiCo (which returns to the top five after a one year absence) and Nestlé. McDonald’s is the second most effective brand, followed by Vodafone, Pepsi, and Dove.
Following WPP, Omnicom maintains its spot as the second most effective holding company globally. IPG regained its third place ranking (which it held in 2011 and 2012), followed by Publicis Groupe (4th) and Havas (5th).
BBDO Worldwide claimed the top ranking for the most effective agency network, followed by Ogilvy & Mather, McCann Worldgroup, DDB Worldwide and Leo Burnett Worldwide.
Sancho BBDO is the top ranked individual agency office, followed by Lowe Lintas (Mumbai), Ogilvy & Mather (Mumbai), FP7/DXB (Dubai), and Starcom MediaVest Group (Chicago).
ACG Advertising Agency (Budapest) was ranked first in the independent agency ranking, followed by Kinograf (Kiev) and Barnes, Catmur & Friends (Auckland). Banda Agency (Kiev), ranked the 4th and Madre Buenos Aires, Beat (Bogota) and Alametifarika (Istanbul) all tied for 5th most effective independent agency globally.
“Since the Effie Effectiveness Index was launched four years ago, the bar has been raised for companies with the most effective marketing communications strategies, ideas and results,” said Neal Davies, President and CEO of Effie Worldwide. “Marketers who have held the top slot or climbed another level in the Global Effie Index, continue to show the worldwide business community how to create ideas that work.”
Every brand and company ranked in the Effie Index has undergone rigorous evaluations of their case studies and work by expert industry judges to prove that their marketing achieved compelling results. For more information on the most effective agencies, marketers and brands – both globally and regionally visit www.effaiindex.com.
Anwani:
Rebecca Sullivan
kwa Effie Ulimwenguni Pote
rebecca@rsullivanpr.com
617-501-4010/781-326-1996
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Kuhusu Effie Ulimwenguni Pote Akiongoza mazoezi na watendaji wa ufanisi wa uuzaji, Effie Ulimwenguni Pote huangazia mawazo ya uuzaji ambayo yanafanya kazi na kuhimiza mazungumzo ya kina kuzunguka vichochezi vya ufanisi wa uuzaji. Mtandao wa Effie hufanya kazi na baadhi ya mashirika ya juu ya utafiti na vyombo vya habari duniani kote kuleta hadhira yake maarifa muhimu katika mkakati madhubuti wa uuzaji. Tuzo za Effie zinajulikana na watangazaji na mawakala duniani kote kama tuzo kuu katika sekta hii, na hutambua aina zozote za mawasiliano ya uuzaji zinazochangia mafanikio ya chapa. Tangu 1968, kushinda Effie imekuwa ishara ya kimataifa ya mafanikio. Leo, Effie anasherehekea ufanisi duniani kote na zaidi ya 40 kimataifa, kikanda na kitaifa programu kote Asia-Pasifiki, Ulaya, Amerika ya Kusini, Mashariki ya Kati/Afrika Kaskazini na Amerika Kaskazini. Mipango ya Effie ni pamoja na Kielezo cha Ufanisi wa Effie, kuorodhesha kampuni na chapa bora zaidi ulimwenguni na Hifadhidata ya Kesi ya Effie. Kwa maelezo zaidi, tembelea www.efie.org. Fuata @effieawards kwenye Twitter kwa sasisho za habari za Effie, programu na habari.
