Onyesho la Mshindi wa 2024 na Washindi wa Mwisho wa Uingereza

Uzuri & Harufu

Boots & No7 Menopause: Real Change Comes From Within

Buti & No7 Menopause: Mabadiliko Halisi Hutoka Ndani


Chapa: Viatu
Kiwango cha Tuzo: Shaba

Sayansi ya Tabia

Mental health is a big issue; this is how Every Mind Matters is making it smaller

Afya ya akili ni suala kubwa; hivi ndivyo Kila Akili Mambo inavyoifanya kuwa ndogo


Chapa: Idara ya Afya na Utunzaji wa Jamii
Kiwango cha Tuzo: Fedha
How a TINY elephant delivered HUGE transformation for TSB.

Jinsi tembo mdogo alivyoleta mabadiliko makubwa kwa TSB.


Chapa: TSB
Kiwango cha Tuzo: Mshindi wa fainali

Fedha

How Aviva’s brand advertising built a brand fit for the boardroom.

Jinsi utangazaji wa chapa ya Aviva ulivyoboresha chapa kwa ukumbi wa mikutano.


Chapa: Aviva
Kiwango cha Tuzo: Shaba
How a TINY elephant delivered HUGE transformation for TSB.

Jinsi tembo mdogo alivyoleta mabadiliko makubwa kwa TSB.


Chapa: TSB
Kiwango cha Tuzo: Mshindi wa fainali

Chakula

Growing fortunes of a True Original with imitators

Kukua bahati ya Asili ya Kweli pamoja na waigaji


Chapa: Jina la McVitie
Kiwango cha Tuzo: Fedha
The Power of Friendship: How Behavioural Science Helped Philadelphia Fight Back Against Supermarket Own Brands in Tough Economic Times

Nguvu ya Urafiki: Jinsi Sayansi ya Tabia Ilisaidia Philadelphia Kupambana dhidi ya Chapa za Duka Kuu katika Nyakati Mgumu za Kiuchumi.


Chapa: Philadelphia
Kiwango cha Tuzo: Mshindi wa fainali

Serikali na Utumishi wa Umma

Breaking the Silence

Kuvunja Ukimya


Chapa: Meya wa London
Kiwango cha Tuzo: Fedha
The British Army: Bridging a 300+ year-old generational gap.

Jeshi la Uingereza: Kuziba pengo la kizazi cha miaka 300+.


Chapa: Capita kwa Jeshi la Uingereza
Kiwango cha Tuzo: Shaba
Waiting to Live: Shining a light on children waiting for a transplant

Kusubiri Kuishi: Kuwaangazia watoto wanaosubiri kupandikizwa


Chapa: Mchango wa Organ ya NHS
Kiwango cha Tuzo: Mshindi wa fainali

Huduma za Afya, Bidhaa na Huduma

I Don’t Go to Specsavers: how subverting an iconic idea supercharged growth

Siendi kwa Specsavers: jinsi kupotosha wazo zuri kulivyozidisha ukuaji


Chapa: Vielelezo
Kiwango cha Tuzo: Dhahabu
“It’s all in your head”: How Nurofen tackled a hidden health crisis to regain category leadership

“Yote yamo kichwani mwako”: Jinsi Nurofen alivyokabiliana na mzozo uliofichika wa kiafya ili kupata tena uongozi wa kitengo


Chapa: Nurofen
Kiwango cha Tuzo: Shaba

Ugavi na Huduma za Kaya

Me, My Autism & I

Mimi, Autism Yangu na Mimi


Chapa: Kutoweka
Kiwango cha Tuzo: Shaba
How B&Q helped the nation create change in a cost of living marred Spring

Jinsi B&Q ilivyosaidia taifa kuleta mabadiliko katika gharama ya maisha iliyoathiriwa na Spring


Chapa: B&Q
Kiwango cha Tuzo: Mshindi wa fainali

Mtandao na Telecom

From cutting prices to cutting the crap: how SMARTY hit record growth by challenging Malarkey

Kuanzia kupunguza bei hadi kupunguza ujinga: jinsi SMARTY ilivyopiga ukuaji wa rekodi kwa kutoa changamoto kwa Malarkey


Chapa: SMARTY simu
Kiwango cha Tuzo: Shaba

Makampuni ya Vyombo vya Habari na Burudani

ITVX: How a new platform gave a traditional broadcaster a fresh lease of life

ITVX: Jinsi jukwaa jipya lilivyompa mtangazaji wa jadi maisha mapya


Chapa: ITV
Kiwango cha Tuzo: Fedha

Wazo la Vyombo vya Habari

Change The Ending

Badilisha Mwisho


Chapa: Utafiti wa Alzheimer Uingereza
Kiwango cha Tuzo: Mshindi wa fainali

New Product or Service - Introduction

The Launch of KFC’s First Ever Finger Lickin’ Good Fries

Uzinduzi wa Finger Lickin' Good Fries za KFC


Chapa: KFC Uingereza na Ireland
Kiwango cha Tuzo: Fedha
Trains, now on… Uber?!  How Uber expanded into a new sector by turning its biggest weakness into a five star strength

Treni, sasa kwenye... Uber?! Jinsi Uber ilivyopanuka na kuwa sekta mpya kwa kugeuza udhaifu wake mkubwa kuwa nguvu ya nyota tano


Chapa: Uber
Kiwango cha Tuzo: Fedha
ITVX: How a new platform gave a traditional broadcaster a fresh lease of life

ITVX: Jinsi jukwaa jipya lilivyompa mtangazaji wa jadi maisha mapya


Chapa: ITV
Kiwango cha Tuzo: Shaba

Mabadiliko Chanya - Mazuri ya Kijamii: Chapa

Make it visible

Ifanye ionekane


Chapa: Ford
Kiwango cha Tuzo: Dhahabu
Truth Undressed

Ukweli Kuvuliwa


Chapa: Canesten
Kiwango cha Tuzo: Mshindi wa fainali
The Hardest Subject: How ITV’s “Britain Get Talking” used the mechanics of schools to enable mental health conversations at home

Somo Gumu Zaidi: Jinsi "Uingereza Inavyopata Kuzungumza" ya ITV ilitumia mitambo ya shule kuwezesha mazungumzo ya afya ya akili nyumbani.


Chapa: ITV
Kiwango cha Tuzo: Shaba
“It’s all in your head”: How Nurofen tackled a hidden health crisis to regain category leadership

“Yote yamo kichwani mwako”: Jinsi Nurofen alivyokabiliana na mzozo uliofichika wa kiafya ili kupata tena uongozi wa kitengo


Chapa: Nurofen
Kiwango cha Tuzo: Shaba
Boots & No7 Menopause: Real Change Comes From Within

Buti & No7 Menopause: Mabadiliko Halisi Hutoka Ndani


Chapa: Viatu
Kiwango cha Tuzo: Mshindi wa fainali

Mabadiliko Chanya - Mazuri ya Kijamii: Yasiyo ya Faida

Waiting to Live: Shining a light on children waiting for a transplant

Kusubiri Kuishi: Kuwaangazia watoto wanaosubiri kupandikizwa


Chapa: Mchango wa Organ ya NHS
Kiwango cha Tuzo: Mshindi wa fainali

Renaissance

How a tiny kangaroo caused a massive rebound in Aussie tourism.

Jinsi kangaruu mdogo alivyosababisha kurudi nyuma kwa utalii wa Aussie.


Chapa: Utalii Australia
Kiwango cha Tuzo: Fedha
Out with the new, in with the old: how Müller turned the corner

Toka na mpya, ndani na ya zamani: jinsi Müller aligeuza kona


Chapa: Müller
Kiwango cha Tuzo: Mshindi wa fainali

Mikahawa

An unreasonable ask – how KFC had their chicken and ate it too, at Christmas

Swali lisilo na maana - jinsi KFC walivyokuwa na kuku wao na wakamla pia, wakati wa Krismasi


Chapa: KFC
Kiwango cha Tuzo: Shaba

Rejareja

Lidl: When the Challenger becomes a British Staple.

Lidl: Wakati Challenger inakuwa Chakula kikuu cha Uingereza.


Chapa: Lidl
Kiwango cha Tuzo: Mshindi wa fainali

Uuzaji wa Msimu

How we made Christmas a walk in the park

Jinsi tulivyofanya Krismasi kutembea kwenye bustani


Chapa: Hifadhi ya Akiba ya Krismasi
Kiwango cha Tuzo: Shaba
The Flamingo Effect: How ruffling some feathers brought the Sparkle back to Very

Athari ya Flamingo: Jinsi manyoya yanavyopepesuka yalivyorudisha Sparkle kwenye Sana


Chapa: Sana
Kiwango cha Tuzo: Fedha
How B&Q helped the nation create change in a cost of living marred Spring

Jinsi B&Q ilivyosaidia taifa kuleta mabadiliko katika gharama ya maisha iliyoathiriwa na Spring


Chapa: B&Q
Kiwango cha Tuzo: Mshindi wa fainali

Mitandao ya Kijamii

Aldi: How Being the Pirates of Social Media Drove Serious Commercial Growth

Aldi: Jinsi Kuwa Maharamia wa Mitandao ya Kijamii Kulivyokuza Ukuaji Mkubwa wa Kibiashara


Chapa: Aldi Uingereza
Kiwango cha Tuzo: Shaba

Mafanikio Endelevu - Bidhaa

Making the everyday wonderful when the world turned anything but

Kufanya mambo ya kila siku kuwa ya ajabu wakati ulimwengu uligeuka chochote


Chapa: IKEA
Kiwango cha Tuzo: Mkuu
When the chips are down, margins matter: How long-term emotional brand building delivered for McCain.

Chipu zinapokuwa chini, pembezoni ni muhimu: Jengo la chapa ya kihisia ya muda mrefu inayowasilishwa kwa McCain.


Chapa: McCain
Kiwango cha Tuzo: Dhahabu
How The National Lottery used advertising to create its own luck, contributing an extra £689 million to good causes

Jinsi Lottery ya Kitaifa ilitumia utangazaji kuunda bahati yake yenyewe, ikichangia pauni milioni 689 kwa sababu nzuri.


Chapa: Bahati Nasibu ya Taifa
Kiwango cha Tuzo: Fedha
“This is Ridiculous”: New Heinz Pasta Sauces, a case for Winning in an Adjacent Category

"Huu ni Ujinga": Michuzi Mpya ya Heinz Pasta, kesi ya Kushinda katika Kitengo cha Karibu


Chapa: Michuzi ya Pasta ya Heinz
Kiwango cha Tuzo: Shaba
Boots 3 Year Xmas

Boti za Krismasi za Miaka 3


Chapa: Viatu
Kiwango cha Tuzo: Shaba

Mafanikio Endelevu - Huduma

McDonald’s After Covid: Breaking Rules and Stealing Hearts

McDonald's Baada ya Covid: Kuvunja Sheria na Kuiba Mioyo


Chapa: McDonald's
Kiwango cha Tuzo: Dhahabu
How Tesco grew to a billion pound business by being helpful in a category that wasn’t.

Jinsi Tesco ilikua biashara ya pauni bilioni kwa kusaidia katika kitengo ambacho haikuwa hivyo.


Chapa: Simu ya Tesco
Kiwango cha Tuzo: Dhahabu
Helping Peter Pan come of age: Three and the effectiveness of grown-up marketing

Kumsaidia Peter Pan kuwa na umri: Tatu na ufanisi wa uuzaji wa watu wazima


Chapa: Watatu Uingereza
Kiwango cha Tuzo: Fedha
Scaling-up Starling with Stature & Substance

Kuongeza Nyota kwa Kimo & Dutu


Chapa: Benki ya Starling
Kiwango cha Tuzo: Shaba
How advertising turned a loyalty card into a growth card.

Jinsi utangazaji ulivyogeuza kadi ya uaminifu kuwa kadi ya ukuaji.


Chapa: Tesco
Kiwango cha Tuzo: Shaba
The value of a point of view

Thamani ya mtazamo


Chapa: HSBC Uingereza
Kiwango cha Tuzo: Fedha
Aldi: How Being the Pirates of Social Media Drove Serious Commercial Growth

Aldi: Jinsi Kuwa Maharamia wa Mitandao ya Kijamii Kulivyokuza Ukuaji Mkubwa wa Kibiashara


Chapa: Aldi Uingereza
Kiwango cha Tuzo: Mshindi wa fainali

Mada ya Masoko

The Wonderful Everyday in a cost of living crisis

Ajabu ya Kila Siku katika gharama ya shida ya maisha


Chapa: IKEA
Kiwango cha Tuzo: Fedha

Usafiri na Utalii

For Every Original Reason You Fly. How A Better BA Bounced Back

Kwa Kila Sababu ya Asili ya Kuruka. Jinsi BA Bora Ilivyorudishwa


Chapa: British Airways
Kiwango cha Tuzo: Shaba
P&O Ferries: There Is Another Way

P&O Feri: Kuna Njia Nyingine


Chapa: P&O Feri
Kiwango cha Tuzo: Fedha
How playing a scary game of hide and seek through multilayered media storytelling, became a frightening success for Alton Towers Resort

Jinsi kucheza mchezo wa kuogofya wa kujificha na kutafuta kupitia usimulizi wa hadithi wa media-nyingi, kumekuwa mafanikio ya kutisha kwa Alton Towers Resort.


Chapa: Hoteli ya Alton Towers
Kiwango cha Tuzo: Mshindi wa fainali
Trains, now on… Uber?!  How Uber expanded into a new sector by turning its biggest weakness into a five star strength

Treni, sasa kwenye... Uber?! Jinsi Uber ilivyopanuka na kuwa sekta mpya kwa kugeuza udhaifu wake mkubwa kuwa nguvu ya nyota tano


Chapa: Uber
Kiwango cha Tuzo: Mshindi wa fainali
How a tiny kangaroo caused a massive rebound in Aussie tourism.

Jinsi kangaruu mdogo alivyosababisha kurudi nyuma kwa utalii wa Aussie.


Chapa: Utalii Australia
Kiwango cha Tuzo: Shaba