December 15, 2018 – Pakistan Advertisers Society (PAS) is pleased to announce its partnership with Effie Worldwide. With the affiliation, PAS Awards, which is one of the most prestigious marketing effectiveness award programmes organized by PAS joins the global Effie network to become Effie Awards Pakistan as its 52nd programme.
With 51 national programmes, 4 regional awards and 1 global award, Effie Worldwide leads, inspires and champions the practice and practitioners of marketing effectiveness, led by its signature initiative, the Effie Awards, which is celebrating its 50th anniversary this year. Saqib Zia, Chairman, PAS said “bringing Effie awards to Pakistan is a proud moment, not only for PAS but for the entire industry as we all share its mission. With growing business pressures, measurement of marketing effectiveness is now imperative for all marketers. Also, from an industry perspective, Effie will not only help us further raise the standard of marketing communication in Pakistan but will give us an opportunity to showcase our outstanding work globally”.
“As a results-focused forum for the industry, Effie brings together clients, agencies and media to debate and celebrate marketing effectiveness,” said Traci Alford, President and CEO of Effie Worldwide. “We are proud to partner with PAS to bring the Effie Awards to Pakistan. It is important that the Effie Index reflect the most effective work across the world and the launch of Effie Pakistan will strengthen our global dialogue around the future of marketing effectiveness.”
The competition will be open to all marketing efforts that ran in Pakistan between October 1 2017 till September 30 2018. Entrants will be required to demonstrate excellence in four key areas: definition of objectives, strategic development, creative execution, and measurement of results. These campaigns will go through a rigorous evaluation process by a set of jury members that will include some of the most qualified and experienced panel of professionals, specialists and practitioners in the field of marketing, advertising, academia, creative, media and research having a proven track record of excellence in their area of working. Complete details on eligibility, competition rules and deadlines are available on Effie Pakistan’s இணையதளம்.
The award gala will take place in May 2019 and the winners will be awarded with a Gold, Silver and Bronze trophy. A special recognition award, the Grand Effie Award will also be awarded to the most effective campaign of the year.
The Effie Pakistan finalists and winners will also receive credit in the Global Effie Index, which identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from all Effie competitions worldwide. Announced annually, the Effie Index is the most comprehensive global ranking of marketing effectiveness.
Concluding the ceremony, the Executive Director of PAS, Qamar Abbas said that this is indeed a proud moment and an acknowledgement of our efforts.
For complete details regarding the 2019 Effie Awards Pakistan program or PAS please visit our website www.effiepakistan.org or contact:
Afsheen Razavi
Project Head
+92 21 35836072-73
info@effiepakistan.org
Effie Worldwide பற்றிய மேலும் தகவலுக்கு, தொடர்பு கொள்ளவும்:
ஜில் வேலன்
எஸ்விபி, சர்வதேச வளர்ச்சி
Effie உலகம் முழுவதும்
jill@effie.org
+1 212-849-2754
www.effie.org
பாகிஸ்தான் விளம்பரதாரர்கள் சங்கம் (PAS) பற்றி
Pakistan Advertisers Society (PAS) collectively speaks for the common interest of the advertisers and is representative of 80% of the ad-spend of Pakistan. Chartered in 1996, PAS is governed by a board of Council Members and directed by an Executive Director. The prime objective of PAS is to ‘empower its members’ in dealing with the government, advertising agencies, media and other organizations integral to the advertising industry. It believes in promoting the spirit of mutual-support for mutual-benefit among its members.
PAS seeks that advertising is efficient and effective for the advertiser; rewarding for the media, agencies and associate suppliers, and true, honest and equitable to the consumer. PAS currently has about 44 member companies operating in Pakistan from the world of creative and digital agencies, public relations agencies (represented by PR Hub), media centers and events. PAS is highly supported by the industry stakeholders including Pakistan Newspapers Association (APNS), Pakistan Broadcasters Association (PBA) and Advertising Association of Pakistan (AAP).
எஃபி பற்றி
Effie என்பது உலகளாவிய 501c3 இலாப நோக்கமற்றது, அதன் நோக்கம் சந்தைப்படுத்தல் செயல்திறனுக்கான மன்றத்தை வழிநடத்துவதும் மேம்படுத்துவதும் ஆகும். Effie கல்வி, விருதுகள், எப்போதும் வளரும் முயற்சிகள் மற்றும் முடிவுகளை உருவாக்கும் சந்தைப்படுத்தல் உத்திகள் பற்றிய முதல் தர நுண்ணறிவு ஆகியவற்றின் மூலம் சந்தைப்படுத்தல் செயல்திறனின் பயிற்சி மற்றும் பயிற்சியாளர்களை வழிநடத்துகிறது, ஊக்குவிக்கிறது மற்றும் வெற்றியாளராகிறது. உலகம் முழுவதிலும் உள்ள அதன் 50+ விருது திட்டங்கள் மற்றும் அதன் பிறநாட்டு செயல்திறன் தரவரிசைகளான Effie Index மூலம் உலகளவில், பிராந்திய ரீதியாக மற்றும் உள்நாட்டில் மிகவும் பயனுள்ள பிராண்டுகள், சந்தைப்படுத்துபவர்கள் மற்றும் ஏஜென்சிகளை நிறுவனம் அங்கீகரிக்கிறது. 1968 ஆம் ஆண்டு முதல், Effie ஆனது சாதனையின் உலகளாவிய அடையாளமாக அறியப்படுகிறது, அதே நேரத்தில் சந்தைப்படுத்தல் வெற்றியின் எதிர்காலத்தை வழிநடத்தும் ஒரு ஆதாரமாக செயல்படுகிறது. மேலும் விவரங்களுக்கு, பார்வையிடவும் effie.org.
