Protecting the world’s biggest brand with a smile
Paano mo pinoprotektahan ang halaga ng pinakamalaking tatak sa mundo? Nakangiti! Ang Colgate ay ang nangunguna sa pangangalaga sa bibig sa karamihan ng mga pandaigdigang merkado. Ngunit nagsimula na ang pagguho, na hinimok ng kategoryang komoditisasyon na tinulungan naming lumikha gamit ang functional na komunikasyon na walang emosyonal na koneksyon. Malaki ang panganib sa negosyo– nang hindi nagbabago ang kurso, naninindigan kaming mawala ang $300+MM sa loob ng mga taon. Kaya, inilipat namin ang pamumuhunan sa equity-building, muling imbento ang Colgate bilang Champion of Optimism, na nagbibigay-inspirasyon sa mga tao na "Smile Strong." Sa pamamagitan ng pagbuo ng matibay na emosyonal na ugnayan, muling umunlad ang aming tatak–kahit na sa kabila ng pandemya!
Kliyente
Colgate PalmoliveMaria Elisa Carvajal, VP, GM Global Oral Care
Amanda Klemm, Worldwide Director, Oral Care
Francisco Perez, Marketing Director, Global Oral Care
Dan Wish, VP, Insights, Global Oral Care
Parul Patel Desai, Marketing Director, Global Oral CareTunc Onen, Digital Marketing & Media Transformation Director
Laurent Cayet, Director, Integrated Marketing Communications, Europe
Lyndon Morant, Marketing Director, Integrated Marketing Communications (IMC)
Jean Bernard Vidaillet, Vice President, Marketing, Europe
Yves Briantais, Vice President, Marketing, Asia-Pacific
Renee Milliaressis, Chief Media Officer
Adriana Leite, Vice President, Marketing, AED
Zohar Plan, IBE and Digital Transformation Director, LatAm
Gavin Du Toit, Vice President, Marketing, LatAm
Pangunahing Ahensya
WPP Red FuseCarl Hartman, CEO
James Atherton, Global Client Leader
Marta LaRock, Chief Strategy Officer
Fred Saldanha, Chief Creative Officer
John Dietz, Global Strategy DirectorPeter Harrison, Managing Director, Europe
Elizabeth Foord, Head of Strategy, Europe
Dimitri Guerassimov, Creative Director, Co-President EU
Guy Orsmond, Managing Director, AED
Kate Kopperman, Regional Strategy and Experience Lead, AED
Vitor Menezes, Creative Director, Europe
Ricardo Barra Lima, Creative Director, Europe
Caroline Slocombe, Managing Director, APAC
Orlando Hooper, Strategy Director, APAC
Kenny Choo, Executive Creative Director, APAC
Xea Kho, Head of Comms Planning, APAC
Renato De Paula, Managing Director LATAM
Emmanuelle Goethals, Managing Director, Brazil
Adrienne Martin, Strategy Director, LatAm
Marcos Ribeiro, Executive Creative Director, LATAM
Arturo Goni, Regional Creative Director, LatAm
Alejandro Villanueva, Head of Creative, LATAM
Manir Fadel, ECD, Europe
Mga Nag-aambag na Kumpanya
WavemakerChris Worrell , Head of Strategy and Comms Planning
Jamie Ciamillo, Global Director, Performance & Transformation
Endy Santiago, Media Lead, Europe
Gallery
Mga Kaugnay na Kaso
