Sa Isang Pangungusap…
Paano mo tukuyin ang epektibong marketing?
If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.
Anong (mga) trend sa marketing ang kinasasabikan mo ngayon?
In professional services we are forced to be ahead of practice, AND to slow down those aspects of it that dilute thinking and action. Marketing is entangled in common sense, which reflects fashionable idiosyncrasies, emergency solutions and premeditated “smartness.” Therefore, the anti-trend I’m most excited about right now is a return to “fundamentals.”
Paano nagdudulot ng pagiging epektibo ang pagkamalikhain?
Creativity drives effectiveness when it meets business goals and drives sustainable impact over time.
Ano ang pinakamalaking hadlang sa pagiging epektibo sa marketing?
Competence gaps and lack of marketing expertise (something common in our discipline) are the biggest roadblocks to marketing effectiveness.
Ano ang inaasahan mong hitsura ng marketing sa susunod na limang taon?
It has moved more to evidence-based marketing effectiveness processes. The budget is often as big as capex but has none of the rigour. This has to change.
Bo was a 2022 Effie Awards Denmark hukom. Tingnan ang higit pang mga tampok na In One Sentence.
