Saleh Lzeik, Managing Director, Nurum

Sa Isang Pangungusap…

What kind of clients frustrate you the most? 

Clients who want something new, but don’t have the guts to try something new.  

Ano ang isang ugali na dapat gawin ng mga marketer ngayon upang mapahusay ang pagiging epektibo? 

Religiously read comments; they’re free focus groups with perfect action plans.  

Ano ang karaniwang maling kuru-kuro tungkol sa pagiging epektibo sa marketing? 

A common misconception about marketing effectiveness is that it’s driven by creativity alone. 

Saleh Lzeik served on the jury for the 2024 MENA Effie Awards kompetisyon.