Effie Worldwide announced that for the third consecutive year, the Global Effie Effectiveness Index reveals Unilever is the most effective marketer and WPP is the most effective holding company in the world. Coca-Cola is the most effective brand for the second year in a row. BBDO Worldwide is the most effective agency network and Sancho BBDO (Bogota) is the most effective individual agency office. Budapest-based ACG Advertising Agency was named the number one ranked independent agency, globally.
Now in its fourth year, the Effie Index recognizes the architects of the most effective marketing communications ideas from around the world, determined by their success in more than forty national & regional Effie Award competitions.
The Coca-Cola Company is ranked as the second most effective marketer in the world, followed by Procter & Gamble, PepsiCo (which returns to the top five after a one year absence) and Nestlé. McDonald’s is the second most effective brand, followed by Vodafone, Pepsi, and Dove.
Following WPP, Omnicom maintains its spot as the second most effective holding company globally. IPG regained its third place ranking (which it held in 2011 and 2012), followed by Publicis Groupe (4ika) and Havas (5ika).
BBDO Worldwide claimed the top ranking for the most effective agency network, followed by Ogilvy & Mather, McCann Worldgroup, DDB Worldwide and Leo Burnett Worldwide.
Sancho BBDO is the top ranked individual agency office, followed by Lowe Lintas (Mumbai), Ogilvy & Mather (Mumbai), FP7/DXB (Dubai), and Starcom MediaVest Group (Chicago).
ACG Advertising Agency (Budapest) was ranked first in the independent agency ranking, followed by Kinograf (Kiev) and Barnes, Catmur & Friends (Auckland). Banda Agency (Kiev), ranked the 4ika and Madre Buenos Aires, Beat (Bogota) and Alametifarika (Istanbul) all tied for 5ika most effective independent agency globally.
“Since the Effie Effectiveness Index was launched four years ago, the bar has been raised for companies with the most effective marketing communications strategies, ideas and results,” said Neal Davies, President and CEO of Effie Worldwide. “Marketers who have held the top slot or climbed another level in the Global Effie Index, continue to show the worldwide business community how to create ideas that work.”
Every brand and company ranked in the Effie Index has undergone rigorous evaluations of their case studies and work by expert industry judges to prove that their marketing achieved compelling results. For more information on the most effective agencies, marketers and brands – both globally and regionally visit www.effieindex.com.
Makipag-ugnayan sa:
Rebecca Sullivan
para sa Effie Worldwide
rebecca@rsullivanpr.com
617-501-4010/781-326-1996
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Tungkol sa Effie Worldwide Naging Champion sa pagsasanay at mga practitioner ng pagiging epektibo sa marketing, ang Effie Worldwide ay nagbibigay-pansin sa mga ideya sa marketing na gumagana at naghihikayat ng maalalahanin na pag-uusap sa paligid ng mga driver ng pagiging epektibo sa marketing. Nakikipagtulungan ang Effie network sa ilan sa mga nangungunang organisasyon ng pananaliksik at media sa buong mundo para dalhin ang mga audience nito na may kaugnayang insight sa epektibong diskarte sa marketing. Ang Effie Awards ay kilala ng mga advertiser at ahensya sa buong mundo bilang ang pre-eminent award sa industriya, at kinikilala ang anuman at lahat ng anyo ng marketing communication na nakakatulong sa tagumpay ng isang brand. Mula noong 1968, ang pagkapanalo ng isang Effie ay naging isang pandaigdigang simbolo ng tagumpay. Ngayon, ipinagdiriwang ni Effie ang pagiging epektibo sa buong mundo na may higit sa 40 global, rehiyonal at pambansa mga programa sa buong Asia-Pacific, Europe, Latin America, Middle East/North Africa at North America. Kabilang sa mga inisyatiba ng effie ang Effie Effectiveness Index, pagraranggo ng mga pinakaepektibong kumpanya at tatak sa buong mundo at ang Database ng Kaso ng Effie. Para sa higit pang mga detalye, bisitahin ang www.effie.org. Sundin @effieawards sa Twitter para sa mga update sa impormasyon ni Effie, mga programa at balita.
