Effie Worldwide announced that for the third consecutive year, the Global Effie Effectiveness Index reveals Unilever is the most effective marketer and WPP is the most effective holding company in the world. Coca-Cola is the most effective brand for the second year in a row. BBDO Worldwide is the most effective agency network and Sancho BBDO (Bogota) is the most effective individual agency office. Budapest-based ACG Advertising Agency was named the number one ranked independent agency, globally.
Now in its fourth year, the Effie Index recognizes the architects of the most effective marketing communications ideas from around the world, determined by their success in more than forty national & regional Effie Award competitions.
The Coca-Cola Company is ranked as the second most effective marketer in the world, followed by Procter & Gamble, PepsiCo (which returns to the top five after a one year absence) and Nestlé. McDonald’s is the second most effective brand, followed by Vodafone, Pepsi, and Dove.
Following WPP, Omnicom maintains its spot as the second most effective holding company globally. IPG regained its third place ranking (which it held in 2011 and 2012), followed by Publicis Groupe (4inci) and Havas (5inci).
BBDO Worldwide claimed the top ranking for the most effective agency network, followed by Ogilvy & Mather, McCann Worldgroup, DDB Worldwide and Leo Burnett Worldwide.
Sancho BBDO is the top ranked individual agency office, followed by Lowe Lintas (Mumbai), Ogilvy & Mather (Mumbai), FP7/DXB (Dubai), and Starcom MediaVest Group (Chicago).
ACG Advertising Agency (Budapest) was ranked first in the independent agency ranking, followed by Kinograf (Kiev) and Barnes, Catmur & Friends (Auckland). Banda Agency (Kiev), ranked the 4inci and Madre Buenos Aires, Beat (Bogota) and Alametifarika (Istanbul) all tied for 5inci most effective independent agency globally.
“Since the Effie Effectiveness Index was launched four years ago, the bar has been raised for companies with the most effective marketing communications strategies, ideas and results,” said Neal Davies, President and CEO of Effie Worldwide. “Marketers who have held the top slot or climbed another level in the Global Effie Index, continue to show the worldwide business community how to create ideas that work.”
Every brand and company ranked in the Effie Index has undergone rigorous evaluations of their case studies and work by expert industry judges to prove that their marketing achieved compelling results. For more information on the most effective agencies, marketers and brands – both globally and regionally visit www.effieindex.com.
Temas etmek:
Rebecca Sullivan
Effie Worldwide için
rebecca@rsullivanpr.com
617-501-4010/781-326-1996
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Effie Worldwide Hakkında Pazarlama etkinliğinin uygulamalarını ve uygulayıcılarını savunan Effie Worldwide, işe yarayan pazarlama fikirlerini öne çıkarır ve pazarlama etkinliğinin itici güçleri etrafında düşünceli bir diyaloğu teşvik eder. Effie ağı, hedef kitlesine etkili pazarlama stratejisine ilişkin alakalı içgörüler sunmak için dünya çapındaki en iyi araştırma ve medya kuruluşlarından bazılarıyla çalışır. Effie Ödülleri, reklamverenler ve ajanslar tarafından küresel olarak sektördeki en seçkin ödül olarak bilinir ve bir markanın başarısına katkıda bulunan her türlü pazarlama iletişimi biçimini tanır. 1968'den beri, bir Effie kazanmak küresel bir başarı sembolü haline geldi. Effie bugün dünya çapında 40'tan fazla küresel, bölgesel ve ulusal programlar Asya-Pasifik, Avrupa, Latin Amerika, Orta Doğu/Kuzey Afrika ve Kuzey Amerika'da. Effie girişimleri şunları içerir: Effie Etkinlik Endeksi, küresel olarak en etkili şirketleri ve markaları sıralayarak Effie Vaka VeritabanıDaha fazla bilgi için şu adresi ziyaret edin: www.effie.org. Takip etmek @effieödülleri Effie bilgileriyle ilgili güncellemeler için Twitter'da programlar Ve haberler.
