Одним реченням…
Яку звичку мають прийняти сучасні маркетологи, щоб підвищити ефективність?
Adopt a learning mindset and keep exploring the many opportunities in technology- especially in AI.
What’s the biggest factor driving marketing effectiveness?
Laser focus on company strategy and commercial priorities, and develop quantifiable marketing KPIs to support them.
Який ключовий урок щодо ефективності маркетингу ви винесли з досвіду?
Marketing effectiveness is not one person’s job, it’s everyone’s job. Marketing effectiveness relies on team collaboration: clear communication, mutual goals, sharing diverse perspectives, and commitment to a fully integrated approach.
Charlie Carrington served on the Jury for the 2024 Effie Awards UK змагання.
