ایک جملے میں…
آپ مؤثر مارکیٹنگ کی تعریف کیسے کرتے ہیں؟
If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.
آپ اس وقت کس مارکیٹنگ کے رجحان کے بارے میں پرجوش ہیں؟
In professional services we are forced to be ahead of practice, AND to slow down those aspects of it that dilute thinking and action. Marketing is entangled in common sense, which reflects fashionable idiosyncrasies, emergency solutions and premeditated “smartness.” Therefore, the anti-trend I’m most excited about right now is a return to “fundamentals.”
تخلیقی صلاحیت کس طرح تاثیر کو چلاتی ہے؟
Creativity drives effectiveness when it meets business goals and drives sustainable impact over time.
مارکیٹنگ کی تاثیر میں سب سے بڑی رکاوٹ کیا ہے؟
Competence gaps and lack of marketing expertise (something common in our discipline) are the biggest roadblocks to marketing effectiveness.
آپ کو امید ہے کہ اگلے پانچ سالوں میں مارکیٹنگ کیسی نظر آئے گی؟
It has moved more to evidence-based marketing effectiveness processes. The budget is often as big as capex but has none of the rigour. This has to change.
Bo was a 2022 Effie Awards Denmark جج ایک جملے میں مزید خصوصیات دیکھیں.
