Charlie Carrington, SVP, Integrated Marketing & Communications UKI, Mastercard

ایک جملے میں…

تاثیر کو بڑھانے کے لیے آج کے مارکیٹرز کو کون سی عادت اپنانی چاہیے؟
Adopt a learning mindset and keep exploring the many opportunities in technology- especially in AI.

What’s the biggest factor driving marketing effectiveness?
Laser focus on company strategy and commercial priorities, and develop quantifiable marketing KPIs to support them.

مارکیٹنگ کی تاثیر کے بارے میں ایک اہم سبق کیا ہے جو آپ نے تجربے سے سیکھا ہے؟
Marketing effectiveness is not one person’s job, it’s everyone’s job. Marketing effectiveness relies on team collaboration: clear communication, mutual goals, sharing diverse perspectives, and commitment to a fully integrated approach.

Charlie Carrington served on the Jury for the 2024 ایفی ایوارڈز یوکے مقابلہ