Trong một câu…
Bạn định nghĩa thế nào là tiếp thị hiệu quả?
If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.
Bạn đang hứng thú với xu hướng tiếp thị nào hiện nay?
In professional services we are forced to be ahead of practice, AND to slow down those aspects of it that dilute thinking and action. Marketing is entangled in common sense, which reflects fashionable idiosyncrasies, emergency solutions and premeditated “smartness.” Therefore, the anti-trend I’m most excited about right now is a return to “fundamentals.”
Sáng tạo thúc đẩy hiệu quả như thế nào?
Creativity drives effectiveness when it meets business goals and drives sustainable impact over time.
Rào cản lớn nhất đối với hiệu quả tiếp thị là gì?
Competence gaps and lack of marketing expertise (something common in our discipline) are the biggest roadblocks to marketing effectiveness.
Bạn hy vọng marketing sẽ như thế nào trong năm năm tới?
It has moved more to evidence-based marketing effectiveness processes. The budget is often as big as capex but has none of the rigour. This has to change.
Bo was a 2022 Effie Awards Denmark phán xét. Xem thêm các tính năng của In One Sentence.
