一句话总结……
您如何定义有效营销？
If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.
您现在对哪些营销趋势感到兴奋？
In professional services we are forced to be ahead of practice, AND to slow down those aspects of it that dilute thinking and action. Marketing is entangled in common sense, which reflects fashionable idiosyncrasies, emergency solutions and premeditated “smartness.” Therefore, the anti-trend I’m most excited about right now is a return to “fundamentals.”
创造力如何提高效率？
Creativity drives effectiveness when it meets business goals and drives sustainable impact over time.
影响营销效果的最大障碍是什么？
Competence gaps and lack of marketing expertise (something common in our discipline) are the biggest roadblocks to marketing effectiveness.
您希望未来五年的营销是什么样子的？
It has moved more to evidence-based marketing effectiveness processes. The budget is often as big as capex but has none of the rigour. This has to change.
Bo was a 2022 Effie Awards Denmark 法官。 查看更多“一句话”功能.
