Fuad Chundrigar, Chief Executive Officer, Masarrat Misbah Cosmetics Pvt. Ltd.

一句话总结……

您如何定义有效营销？
First, you need to know the end goal of your marketing (what you believe is marketing success)—then you need to measure it to see the impact. Effectiveness is the measure of how effective the go-to-market strategy is in achieving the results in the short and long term against the spending.

您现在对哪些营销趋势感到兴奋？

创造力如何提高效率？
Creativity is generating original and distinctive brand assets which in turn help the brand remain distinctive.

过去几个月中，您最喜欢的效率提升是什么——个人效率还是职业效率？
I think the Shan Foods ads recently aired in PK were very effective.

您希望未来五年的营销是什么样子的？