Neha Ahuja, Director, Head of Marketing – India, Middle East and North Africa, Spotify

一言以蔽之…

您如何定義有效行銷?
As I know it, effective marketing is the most crucial driver for business growth, ensuring the right brand presence and sustainable profitability.

現在您對哪些行銷趨勢感到興奮? 
2023 is going to be all about the integration of AI-powered technologies, immersive experiences like virtual and augmented reality, and a focus on sustainability and social responsibility.

創造力如何提高效率? 
Good creativity drives marketing effectiveness by fostering emotional connections and distinguishing brands, leading to increased engagement and a higher likelihood of conversion.

您希望未來五年的行銷是什麼樣子? 
I hope marketing becomes more personalized, authentic and values-driven, leveraging advanced technologies responsibly to deliver relevant and meaningful experiences to consumers, while making a positive impact on society and the environment.

Neha is a 2023 全球精英中的精英 法官。 看更多 In One Sentence 功能