用一句話來說，您如何定義有效行銷？
Knowing (vs guessing) the contribution and value of your marketing efforts to your business.
簡而言之，您現在可以為行銷人員提供的最佳建議是什麼？
Reject obvious answers, and challenge yourself on all levels to identify and create outstanding solutions; your efforts will be handsomely rewarded.
Andreas Moellmann served on the Round One jury for the 2020 全球多地區艾菲獎 競賽。
