用一句話來說，您如何定義有效行銷？
Data is not “the new creative”; the effective campaigns of tomorrow will sit at the intersection of art AND science.
簡而言之，您現在可以為行銷人員提供的最佳建議是什麼？
Never let measurement be a crutch for magic; any brand can incrementally improve ROI, but the great ones do it with passion and purpose, not just precision.
Eric Weisberg served on the Final Round Jury for the 2020 艾菲獎美國 競賽。
