Fuad Chundrigar, Chief Executive Officer, Masarrat Misbah Cosmetics Pvt. Ltd.

一言以蔽之…

您如何定義有效行銷？
First, you need to know the end goal of your marketing (what you believe is marketing success)—then you need to measure it to see the impact. Effectiveness is the measure of how effective the go-to-market strategy is in achieving the results in the short and long term against the spending.

現在您對哪些行銷趨勢感到興奮？

創造力如何提高效率？
Creativity is generating original and distinctive brand assets which in turn help the brand remain distinctive.

過去幾個月你最喜歡的效率勝利是什麼──個人還是職業？
I think the Shan Foods ads recently aired in PK were very effective.

您希望未來五年的行銷是什麼樣子？