Saleh Lzeik, Managing Director, Nurum

一言以蔽之…

What kind of clients frustrate you the most? 

Clients who want something new, but don’t have the guts to try something new.  

現今的行銷人員應該養成什麼習慣來提高效率? 

Religiously read comments; they’re free focus groups with perfect action plans.  

關於行銷效果的常見誤解是什麼? 

A common misconception about marketing effectiveness is that it’s driven by creativity alone. 

Saleh Lzeik served on the jury for the 2024 中東和北非艾菲獎 競賽。