Abbas Arslan, Global Senior Director, Human Insights, The Coca-Cola Company

En una frase... Quin és el millor consell que podeu oferir avui als venedors?

Don’t try to sell something you don’t believe in – you will just end up fooling yourself.

Com defineixes el màrqueting efectiu?

If consumers remember it, it is effective marketing.

Com poden ser eficaços els venedors en temps de repte?

Smile more – it helps you have better ideas, and makes others think you know something they don’t.

Abbas Arslan served on the Final Round jury for the 2020 Premis Effie Pakistan competència.