In einem Satz…
What’s the biggest factor driving marketing effectiveness today?
In an age of content abundance and attention scarcity, the killer ingredient for effectiveness is creativity.
Welche wichtige Lektion haben Sie aus Erfahrung über die Effektivität von Marketing gelernt?
Real marketing effectiveness can only come from long- and short-term activities that strengthen the brand.
Was ist ein weit verbreitetes Missverständnis hinsichtlich der Marketingeffektivität?
Effectiveness is often only associated with results related to conversion or bottom of the funnel marketing, but in fact it’s relevant across the whole funnel.
Damayanti Purkayastha served on the jury for the 2024 MENA Effie Auszeichnungen Wettbewerb.
