Dimitri Michailidis, Global Director, Brand & Creative Effectiveness, Anheuser-Busch InBev

Esaldi bakarrean…

Nola definitzen duzu marketin eraginkorra?
Effective marketing is the conceptualization and execution of a creative solution that achieves an objective defined by the marketing team.

Zein marketin-joera(k) hunkitzen zaituzte une honetan?
Marketing trends that I’m excited about: the evolution from creative advertising to creative solutions that solve real consumer problems.

Nola eragiten du sormenak eraginkortasuna?
Creativity is the component of a solution that guarantees a person (their heart and their mind) will take notice.

Nola espero duzu marketina hurrengo bost urteetan?
I hope that marketing will look less like advertising and more like tangible and compelling solutions to real problems in consumers’ lives.

Dimitri was a Final Round judge in the 2022 Effie US Competition. Egin klik hemen 2022ko Effie AEBetako irabazleen zerrenda ikusteko.