Ali Rizvi, Founder & CEO, What’s Next Entertainment

Yhdellä lauseella… Mikä on paras neuvo, jonka voit tarjota markkinoijille tänään?

In this digital age, it’s important to know your consumer well, not only locally, but globally – so learn their culture and how they consume your product, and be politically correct.

Miten määrittelet tehokkaan markkinoinnin?

A single-minded message that engages your audience and delivers on your business objectives.

Kuinka markkinoijat voivat pysyä tehokkaina haasteiden aikoina?

Stay relevant and connected to your consumer – in these times of uncertainty, empathy will guarantee you stay top of mind, and, in turn, achieve your numbers.

Ali Rizvi served on the jury for the 2020 Effie Awards Pakistan kilpailua.